Electronic enthusiasts eight o'clock: US technology media CNET recently wrote that Amazon Alexa, who shines at CES, is proud of the recent spring. It seems to have won the battle of smart home and voice assistant overnight. However, foreign media believe that this victory is only temporary, Alexa lacking global influence is very fragile, and its throne is easily taken away by competitors.
This year's CES, to say that the real star products, I am afraid not to compete with Amazon Alexa, its soul has almost possessed a variety of equipment from mobile phones to cars, Amazon is already in the smart home and voice assistant community Created new industry standards.
This statement is not intended to be exaggerated, but it must be followed by a qualifier - the US and UK markets. If you live in a country where there is no Echo sale, Alexa is just a name in the news for you.
The author said that these words are not with the sour grape psychology, because in order to gain absolute dominance in the smart home field, it will be very important to gain global influence in the future. Just serving one or two markets will not help Alexa to keep its own. throne.
Today, Amazon Alexa only landed in the US and UK markets. This is not the case for Bezos, but because Alexa wants to make money, it must integrate with Amazon's services (such as helping users order products at local Amazon).
Suppose you are in Australia, you can't buy many Amazon products, because shipping from the US is too much trouble. There are only Kindle, Audible and Amazon Prime video services, and in order to completely move the entire Alexa experience, Amazon must invest heavily in infrastructure such as warehouses in Australia, and it is a bit expensive to sell a few Echo speakers. Not worthwhile.
The essence of the smart home platform is not to sell several specific services and products. Its real meaning is to seamlessly connect the home appliances and lights, so that people can control the home appliances or get weather, news and other information at any time. Amazon Alexa has done a good job in these areas, so Alexa is a very easy platform for hardware manufacturers, so they have extended an olive branch to Alexa. However, once in the United Kingdom and the United States, hardware manufacturers will immediately ignore Alexa.
Therefore, Alexa's rule is very fragile. After all, it's just a piece of software, and it's easy for hardware vendors to replace it. At the same time, Amazon does not actually control these vendors. They are only cooperative. Once there is a new product that surpasses Alexa, everyone will immediately lose their guns. The speed is probably faster than that of CES this year.
This is not the author's delusion. On the IFA four months ago, LG announced that its smart refrigerator will support Microsoft Cortana, but the time shift is easy. At CES, these refrigerators have changed Alexa's "heart". These refrigerators do carry Alexa when they are sold in the US, but out of the US market, it may be replaced by Cortana or LG's own webOS.
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