2014 is a key year for the development of LED lighting

In 2013, after the LED lighting industry experienced investment boom, price war, closure tide, and integration tide, the market is gradually entering the stage of rational development. At present, under the stimulation of the global “ban ban” movement and the increasing market demand, a flood of light replacements is surging. In this campaign of "revolutionary" traditional lighting, LED has undoubtedly become the biggest beneficiary.

With the increase in market demand, 2013 was the first year in which LED lighting broke out, and 2014 was a key year for the development of LED lighting. In the coming 2014, people in the industry have predicted that the LED lighting industry will surely usher in the coming year. A new round of outbreaks.

Prices continue to drop, lighting demand will increase significantly

In the past two years, the global lighting market began to show a “whitening” effect. At the same time, it was influenced by the upstream chip technology and the rapid decline in prices. The gap between LED lighting and traditional lighting products has gradually narrowed, and the price decline of downstream LED lighting products has become indisputable. Implementation. At present, the price of LED lighting products is declining at a rate of about 20% per year. In many regions, the lowest price of LED bulbs that have replaced 40W or 60W is already less than 10 US dollars, and they gradually approach the price of traditional energy-saving lamps.

According to statistics from global research institutions, the global price of LED products that replaced 40W in October 2013 decreased more obviously. The lowest prices of brand lamps and lanterns in each region have fallen below US$10, and the average price gap between products in different regions is gradually narrowing. Especially in the UK, there was a sharp drop of 11%. Some of the original high-priced items were lowered, and low-priced items continued to decline. OSRAM, Samsung, LG and other brands have products that are sold at or below US$10 in the UK. The lowest price for goods that replaces 40W in the region has now reached US$8.1. In the U.S. region, Philips and Ecosmart have been selling products for less than US$10 in addition to the recently introduced low-cost bulbs from CREE and Wal-Mart. The current minimum price for goods that have replaced 40W in the region has also been reduced to US$9.

At present, global LED lighting products are gradually falling at different speeds. There are two major factors that affect the price of LED products and drive down prices: First, the increase in technology has led to a reduction in the cost of LED production. In recent years, the investment in the LED upstream chip field has been huge. At present, the chip price has dropped to 30% in 2010. At the same time, new technologies have emerged endlessly. Philips Lumileds, Toshiba, TSMC solid-state lighting, Jingdian and Yuen-Yuan unpackaged chip products have been launched one after another, and will become a powerful weapon for LED to face price pressure in the future. The second aspect is because the huge prospect of LED lighting has attracted a large number of capital inflows. The increasingly fierce market competition makes "price reduction" become an important competitive means for LED companies. In addition, the addition of Philips, Panasonic, CREE and other international LED giants has further provoked a "price war" among international LED brands.

The relevant research center believes that due to the advantage of lower prices in the upper and middle reaches, the average price of global LED lighting products will still have room for decline by 2014. It is estimated that the annual LED interior lighting product prices will drop by about 20% from 2013 to 2014. LED lighting The market is expected to usher in a new round of strong outbreaks. In the past, in the lighting market, the penetration rate of home lighting was the lowest. It was because the price of LED lighting products was too high in the past. It usually takes several years for home remodeling to be recycled. But now, with the price reduction of LED bulbs, the governments of various countries have gradually disabled incandescent lamps. Coupled with the global economic recovery, LED lighting will be encouraged to ferment. It is expected that the demand for LED lighting market will increase significantly in 2014. At the same time, falling prices will also accelerate industry consolidation and survival of the fittest, forcing companies to reduce costs, strengthen management, optimize resources, integrate supply chains, and enhance their competitiveness to meet the market explosion.

Surpassing the backlight, lighting has become the largest LED application in 2014

According to the latest market report published by the global market research institute, due to the huge business opportunities in the LED lighting industry, global lighting manufacturers have accelerated the pace of marching into the LED field, causing the rapid decline in the terminal sales price of LED lighting products and increasing consumer acceptance. In 2013, China's LED lighting market has 24%, 96%, 28%, and 46% growth in commercial, home, industrial, and outdoor lighting, respectively, and it is gradually entering millions of households.