Chinese enterprises around the United States LED

"With the entry into force of the new energy regulations in the United States, the use of more than 100 years of incandescent lamps to exit the market, fully replaced by LED, 2014 will be the key year for the explosive growth of the US LED market." Since January 1, 2014 The United States market's best-selling 40-watt and 60-watt incandescent lamps ceased to be sold.

This undoubtedly brought a blue ocean to the highly competitive Chinese LED companies. At present, China is the largest supplier of LED in the United States, accounting for 70% of China's imported LED products. However, most of these products are sold through OEM.

“Many LED companies in China, even if they have many orders, are still on the edge of the US market. Once the products leave the port, they do not know where the products are shipped or who the terminal buyers are.” Yu Lingyun said, “The powerful China Enterprises must adopt multiple channels and multiple strategies to target the U.S. market, and be separated from the current status of invisible people, becoming independent and clear target suppliers."

Nowadays, Chinese companies try to fight in groups.

"How do we get rid of the above difficulties? How to occupy the U.S. market even more?" said Gao Baoli, general manager of the Hertz Optoelectronics. Chinese companies must integrate and share social resources, and they will jointly enter LED products into the U.S. market and eventually go global.

To this end, Yu Lingyun proposed a joint brand cooperation framework. “We have been doing joint branding work for 4 years. Now I look very good. We provide a one-stop service. We provide 400 kinds of services for our customers. LED products can be imagined in the middle of so many manufacturing enterprises in China. In fact, every company is doing its own job and doing its own products."

In terms of channel construction in the United States, Han Shikun, general manager of Guangzhou Securities, said, “We specialize in expanding the U.S. market and make a special fund. We will organize funds and we will pay for it. Because I feel that the U.S. sales network still needs funds to pave the way. We can integrate the entire strength and form a close cooperation."

Yao Tao, general manager of Wuhan Quanhua Optoelectronics Technology Co., Ltd. is interested in this cooperation. Because of the small scale of Quanhua Optoelectronics, it has not set up an after-sale service site in the United States. In the face of after-sales problems such as product failures, Quanhua Photonics is mainly resolved through replenishment.

Yao Tao said that for certain faulty products, they are frequently sent to the domestic market. First, the cost is high and there is less chance of getting these faulty products. Second, it takes a long time and is not conducive to the analysis of faulty products, including subsequent improvement measures.

Once a joint sales channel is established in the United States, many post-sales issues can be resolved.

In terms of financial support, Han Shikun said that in the next three to five years we will see how strong we are and how much money we will need. We have integrated several companies and started small-scale ones and engaged in the second phase in the first phase.