[Text|High-tech LED reporter Luo Shenghua] Gujing has always been regarded as one of the most difficult aspects of packaging technology. Therefore, the solid crystal equipment has been monopolized by foreign companies such as ASM for a long time. The emergence of Shenzhen Xinyichang Automation Equipment Co., Ltd. (hereinafter referred to as “Xinyichangâ€) directly promoted the localization of cementing equipment and brought it to a new height.
“Compared to other industries, the competition pattern of the equipment industry has changed even faster. The so-called “Thirty years of Hedong thirty years of Hexiâ€. In the packaging equipment industry, not to mention 30 years, there will be a earth-shaking change in three years.†Xinyi Song Changning, general manager of Chang, explained his views on the packaging equipment industry to Gao Gong LED reporters.
As a leading enterprise in China's solid crystal machine industry, Xinyichang, which was established in 1998, has a market share of 70% in the domestic market, with annual sales of nearly 400 million, and Xinyichang solid crystal machine at 1500. A number of midstream packaging companies have been widely used.
Looking back at Xinyichang's 17 years, focus and innovation are its most prominent keywords - the length of the customer list is changing, the focused products have not changed; the market demand is changing, and the technology and types of products are also upgrading.
If the focus is the fundamental <br> <br> compare several domestic solid crystal equipment manufacturers will find in Yichang new product range is to develop the most cautious and careful, though its customers throughout the packaging industry. Throughout its product range, there are two kinds of solid crystal machines and electrolytic capacitors. However, Xinyichang has achieved the first place in the domestic market share of these two products.
Of course, this market share is not formed overnight. New Yichang's approach is to maintain a sustained growth momentum in market share with a more open attitude and a more rigorous approach.
It is reported that at present, the solid crystal machine enterprises in the domestic market include not only foreign companies such as ASM, but also several domestic enterprises such as Xinyichang, Cuitao and Youguang.
For a long time before, due to the accuracy and stability of the product, although the price of ASM products is relatively high, but domestic packaging companies still specify the use of ASM solid crystal machines in order to ensure product quality.
However, with the rapid development of the LED lighting market, LED equipment manufacturers are also welcoming the golden age of development. Among them, the domestic equipment is increasingly favored by domestic related customers due to its excellent performance, high degree of automation, fast innovation, timely after-sales service and better design to meet user needs. The market share of imported equipment represented by ASM is gradually being compressed.
"In terms of product technology, domestic solid crystal machines have been able to reach the technical level of foreign products, and the price of products is cheaper than foreign products. For reasons of cost control, why should customers choose ASM products?" Song Changning asked.
Finding the right direction is a good thing, although sometimes it is always late. Since 2005, he has been engaged in the production of solid crystal machines. “Being bigger and doing more†has become the established goal of Xinyichang. When other domestic equipment companies explored new business due to “robbing the marketâ€, Xinyichang continued to focus on the development and production of solid crystal machines. For this reason, "big and specialized" has become a reality.
In 2014, from the beginning of the year to July, only half a year, the total sales of Xinyichang has reached the sales performance of 2013 for the whole year. In 2015, Xinyichang's sales were maintained at around 170 units per month.
At present, Xinyichang's market share in China has surpassed local peers and foreign companies such as ASM, becoming the leader of the solid crystal machine industry, and its market share has reached 70%.
Innovation is the driving force for the local <br> <br> packaging equipment companies, as China's largest new Yichang solid crystal products and services with its development strategy of great reference.
Under the tide of LED transformation, Xinyichang announced the use of solid crystal machine as a fulcrum. Under the circumstance of “deep penetrationâ€, the company strives to dig deep into the core technology of products and continuously promotes products through innovative means.
Focusing on research and development is the main reason for Xinyichang to survive. At present, Xinyichang spends more than 10 million yuan each year on research and development. The company employs about 500 people, of which more than 80 are R&D personnel, and the proportion of R&D personnel is close to 16%, which is high in the entire industry.
"The majority of Xinyichang's equipment R&D personnel are self-cultivated by the company. They understand the equipment, understand the market, understand the needs of customers, and know how to meet these needs through reasonable design." Song Changning said.
The focus on R&D also makes the products launched by Xinyichang always play a guiding role in the market.
For example, the HDB852PGS100, which has won the high-tech Golden Globe Award, has a production capacity of 20-400 K per hour, which is 1.5 times higher than that of its peers. The double-box technology route requires only 3 double-in and double-out refueling. Seconds; equipment accuracy of ± 0.05 mil, repetition rate of ± 0.05 mil.
At the same time, this year, Xinyichang also launched a flat-type high-speed solid crystal machine (GS100A). This double-head machine is the first in China, and its production efficiency is double that of a single-head machine. It can reduce the labor by half, and can reach 40K per hour. It is 80ms, suitable for the production of SMD020, 1010, 2121, 3014 and 2835, 5050 and other products.
Serving as a fulcrum <br> <br> new position Yichang able to come today, Song Changning that, in addition to accurately judge the market and focus on their own products, with some forward-looking also very important. He told reporters that Xinyichang has started to develop corresponding equipment for flip-chip packaging technology three years ago, which also created favorable conditions for the company's subsequent development.
"At present, there are two kinds of flip-chip equipment available on the market: one is ASM, the other is our new Yichang. As for the overall trend of flipping, all the equipment companies on the market are waiting to see. But anyway, we Xinyichang We have done a good job of technical and product reserves." Song Changning said.
In terms of after-sales, Xinyichang's annual funds for after-sales will exceed 10 million yuan.
“The after-sales service is not for profit. The warranty period for our customers is more than two years. However, Xinyichang’s equipment can be operated for five years, ten years or even longer under our meticulous after-sales service. This kind of humanized service has also won us more quality customers."
Although Xinyichang is the leader of local solid crystal machine, it maintains an absolute superior position in product technology and market share. However, as the competition in the LED packaging equipment industry intensifies and the market demand gradually stabilizes, it is also new. The subsequent development of Yichang challenges.
"For China's solid crystal industry, although the demand is not as fast as the development of the LED industry, the entire solid-crystal industry is still in the intermediate stage, and there is too much room for improvement. Therefore, compared with foreign equipment companies, The development potential of domestic packaging equipment is even greater. Song Changning is confident of the company's future development.
However, although the competition in the LED industry is still fierce, in the enthusiasm of LED transformation, benefiting from the expansion of demand in the middle reaches, and the transformation of ASM in the product wind, the solid crystal machine is no longer its key project. Under the stimulus of the market, this may be the best time for Xinyichang to further “grab the marketâ€.
“Compared to other industries, the competition pattern of the equipment industry has changed even faster. The so-called “Thirty years of Hedong thirty years of Hexiâ€. In the packaging equipment industry, not to mention 30 years, there will be a earth-shaking change in three years.†Xinyi Song Changning, general manager of Chang, explained his views on the packaging equipment industry to Gao Gong LED reporters.
Song Changning, general manager of Xinyichang
As a leading enterprise in China's solid crystal machine industry, Xinyichang, which was established in 1998, has a market share of 70% in the domestic market, with annual sales of nearly 400 million, and Xinyichang solid crystal machine at 1500. A number of midstream packaging companies have been widely used.
Looking back at Xinyichang's 17 years, focus and innovation are its most prominent keywords - the length of the customer list is changing, the focused products have not changed; the market demand is changing, and the technology and types of products are also upgrading.
If the focus is the fundamental <br> <br> compare several domestic solid crystal equipment manufacturers will find in Yichang new product range is to develop the most cautious and careful, though its customers throughout the packaging industry. Throughout its product range, there are two kinds of solid crystal machines and electrolytic capacitors. However, Xinyichang has achieved the first place in the domestic market share of these two products.
Of course, this market share is not formed overnight. New Yichang's approach is to maintain a sustained growth momentum in market share with a more open attitude and a more rigorous approach.
It is reported that at present, the solid crystal machine enterprises in the domestic market include not only foreign companies such as ASM, but also several domestic enterprises such as Xinyichang, Cuitao and Youguang.
For a long time before, due to the accuracy and stability of the product, although the price of ASM products is relatively high, but domestic packaging companies still specify the use of ASM solid crystal machines in order to ensure product quality.
However, with the rapid development of the LED lighting market, LED equipment manufacturers are also welcoming the golden age of development. Among them, the domestic equipment is increasingly favored by domestic related customers due to its excellent performance, high degree of automation, fast innovation, timely after-sales service and better design to meet user needs. The market share of imported equipment represented by ASM is gradually being compressed.
"In terms of product technology, domestic solid crystal machines have been able to reach the technical level of foreign products, and the price of products is cheaper than foreign products. For reasons of cost control, why should customers choose ASM products?" Song Changning asked.
Finding the right direction is a good thing, although sometimes it is always late. Since 2005, he has been engaged in the production of solid crystal machines. “Being bigger and doing more†has become the established goal of Xinyichang. When other domestic equipment companies explored new business due to “robbing the marketâ€, Xinyichang continued to focus on the development and production of solid crystal machines. For this reason, "big and specialized" has become a reality.
In 2014, from the beginning of the year to July, only half a year, the total sales of Xinyichang has reached the sales performance of 2013 for the whole year. In 2015, Xinyichang's sales were maintained at around 170 units per month.
At present, Xinyichang's market share in China has surpassed local peers and foreign companies such as ASM, becoming the leader of the solid crystal machine industry, and its market share has reached 70%.
Innovation is the driving force for the local <br> <br> packaging equipment companies, as China's largest new Yichang solid crystal products and services with its development strategy of great reference.
Under the tide of LED transformation, Xinyichang announced the use of solid crystal machine as a fulcrum. Under the circumstance of “deep penetrationâ€, the company strives to dig deep into the core technology of products and continuously promotes products through innovative means.
Focusing on research and development is the main reason for Xinyichang to survive. At present, Xinyichang spends more than 10 million yuan each year on research and development. The company employs about 500 people, of which more than 80 are R&D personnel, and the proportion of R&D personnel is close to 16%, which is high in the entire industry.
"The majority of Xinyichang's equipment R&D personnel are self-cultivated by the company. They understand the equipment, understand the market, understand the needs of customers, and know how to meet these needs through reasonable design." Song Changning said.
The focus on R&D also makes the products launched by Xinyichang always play a guiding role in the market.
For example, the HDB852PGS100, which has won the high-tech Golden Globe Award, has a production capacity of 20-400 K per hour, which is 1.5 times higher than that of its peers. The double-box technology route requires only 3 double-in and double-out refueling. Seconds; equipment accuracy of ± 0.05 mil, repetition rate of ± 0.05 mil.
At the same time, this year, Xinyichang also launched a flat-type high-speed solid crystal machine (GS100A). This double-head machine is the first in China, and its production efficiency is double that of a single-head machine. It can reduce the labor by half, and can reach 40K per hour. It is 80ms, suitable for the production of SMD020, 1010, 2121, 3014 and 2835, 5050 and other products.
Serving as a fulcrum <br> <br> new position Yichang able to come today, Song Changning that, in addition to accurately judge the market and focus on their own products, with some forward-looking also very important. He told reporters that Xinyichang has started to develop corresponding equipment for flip-chip packaging technology three years ago, which also created favorable conditions for the company's subsequent development.
"At present, there are two kinds of flip-chip equipment available on the market: one is ASM, the other is our new Yichang. As for the overall trend of flipping, all the equipment companies on the market are waiting to see. But anyway, we Xinyichang We have done a good job of technical and product reserves." Song Changning said.
In terms of after-sales, Xinyichang's annual funds for after-sales will exceed 10 million yuan.
“The after-sales service is not for profit. The warranty period for our customers is more than two years. However, Xinyichang’s equipment can be operated for five years, ten years or even longer under our meticulous after-sales service. This kind of humanized service has also won us more quality customers."
Although Xinyichang is the leader of local solid crystal machine, it maintains an absolute superior position in product technology and market share. However, as the competition in the LED packaging equipment industry intensifies and the market demand gradually stabilizes, it is also new. The subsequent development of Yichang challenges.
"For China's solid crystal industry, although the demand is not as fast as the development of the LED industry, the entire solid-crystal industry is still in the intermediate stage, and there is too much room for improvement. Therefore, compared with foreign equipment companies, The development potential of domestic packaging equipment is even greater. Song Changning is confident of the company's future development.
However, although the competition in the LED industry is still fierce, in the enthusiasm of LED transformation, benefiting from the expansion of demand in the middle reaches, and the transformation of ASM in the product wind, the solid crystal machine is no longer its key project. Under the stimulus of the market, this may be the best time for Xinyichang to further “grab the marketâ€.
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