[Text|High-tech LED reporter Luo Shenghua] In 2015, in the face of LED lighting manufacturers continue to increase the channel sinking, e-commerce channels are developing rapidly, the reality of the accelerated start of the second and third-tier cities in China's lighting market, lighting companies in which Also gearing up.
On June 8, 2015, the 13th Gaogong LED Summit Forum was held at Langham Place, Nanfeng, Guangzhou. This session is based on the topic of "LED lighting life and death in this battle", focusing on the new round of LED lighting industry, how to seize the opportunity and win the commanding heights of strategic victory.
"Intelligent lighting will become the direction of LED lighting development." Ma Jianxing, deputy general manager of Sunshine Lighting China, said at the forum.
In the forum, Ma Jianxing explained the impact of national policies on applications, the direction of intelligent lighting development, and the direction of channel promotion.
In terms of national policies, in 2015, many municipal engineering procurements have clearly stated that they must support LED procurement. Various provinces have successively introduced relevant policies, including the requirements for public lighting for energy conservation and consumption reduction.
“After Zhejiang Province issued the documents in March, within one week, the documents all reached the prefecture-level city. The influence of LEDs at the national level is weakening, but the prefecture-level cities are still advancing.†Ma Jianxing said.
The introduction of policies has also increased the intensity of competition in the industry while promoting the degree of LED conversion. At present, the price war of large circulation products has started, and the level of fierce competition is far better than that of traditional fluorescent lighting products.
The companies such as Fo Zhao, Mulinsen, and Philips all have large-scale production capacity, which further indicates that the speed of LED shuffling will be accelerated. It is foreseeable that products of large circulation will also be quickly followed up, dealer service capabilities and service quality of products. The timeliness of configuration will become a new metric.
In terms of product innovation, Ma Jianxing clearly pointed out that LED intelligent lighting is a new development direction.
In fact, as the entire electronics industry enters the era of connectivity, LEDs are characterized by the fact that intelligent implementation is easier than traditional lighting technologies. In addition, with the shrinking of the conventional replacement market brought about by the increase in LED life in recent years, the entire industry must guide the transformation into an intelligent lighting platform to lead a new round of market replacement growth.
In the channel, 2014 is a replacement tide and an outbreak for the LED lighting industry. However, for the physical channel, in the continuous weakening of the real estate market and the impact of e-commerce, the lighting market and the dealer itself are also polarized. The situation, large dealers speed up expansion, small dealers stick to the survival. The full competition between the industry, the competition between the upstream and the downstream, and the competition pattern of the physical channels in various regions have been reshuffled.
At the same time, in the new round of product updates, e-commerce channels, O2O and other emerging sales methods have also impacted the traditional offline channels.
On June 8, 2015, the 13th Gaogong LED Summit Forum was held at Langham Place, Nanfeng, Guangzhou. This session is based on the topic of "LED lighting life and death in this battle", focusing on the new round of LED lighting industry, how to seize the opportunity and win the commanding heights of strategic victory.
Ma Jianxing, deputy general manager of Sunshine Lighting China
"Intelligent lighting will become the direction of LED lighting development." Ma Jianxing, deputy general manager of Sunshine Lighting China, said at the forum.
In the forum, Ma Jianxing explained the impact of national policies on applications, the direction of intelligent lighting development, and the direction of channel promotion.
In terms of national policies, in 2015, many municipal engineering procurements have clearly stated that they must support LED procurement. Various provinces have successively introduced relevant policies, including the requirements for public lighting for energy conservation and consumption reduction.
“After Zhejiang Province issued the documents in March, within one week, the documents all reached the prefecture-level city. The influence of LEDs at the national level is weakening, but the prefecture-level cities are still advancing.†Ma Jianxing said.
The introduction of policies has also increased the intensity of competition in the industry while promoting the degree of LED conversion. At present, the price war of large circulation products has started, and the level of fierce competition is far better than that of traditional fluorescent lighting products.
The companies such as Fo Zhao, Mulinsen, and Philips all have large-scale production capacity, which further indicates that the speed of LED shuffling will be accelerated. It is foreseeable that products of large circulation will also be quickly followed up, dealer service capabilities and service quality of products. The timeliness of configuration will become a new metric.
In terms of product innovation, Ma Jianxing clearly pointed out that LED intelligent lighting is a new development direction.
In fact, as the entire electronics industry enters the era of connectivity, LEDs are characterized by the fact that intelligent implementation is easier than traditional lighting technologies. In addition, with the shrinking of the conventional replacement market brought about by the increase in LED life in recent years, the entire industry must guide the transformation into an intelligent lighting platform to lead a new round of market replacement growth.
In the channel, 2014 is a replacement tide and an outbreak for the LED lighting industry. However, for the physical channel, in the continuous weakening of the real estate market and the impact of e-commerce, the lighting market and the dealer itself are also polarized. The situation, large dealers speed up expansion, small dealers stick to the survival. The full competition between the industry, the competition between the upstream and the downstream, and the competition pattern of the physical channels in various regions have been reshuffled.
At the same time, in the new round of product updates, e-commerce channels, O2O and other emerging sales methods have also impacted the traditional offline channels.
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