Interpretation of Internet TV Radio and TV Policy in 2015

Recently, it is reported that in 2015, SARFT will further strengthen the terminal management of Internet TV products. Specifically, after the integrator obtains the number of the Internet TV client issued by SARFT, it must submit the produced Internet TV products to the General Administration of Commerce. Prepare and receive product inspections from the Directorate General. The General Administration of Radio, Film and Television will give feedback to the integrated organization based on the results of product testing. If it does not meet the requirements of the General Administration of Administration for the terminal, or if the function does not comply with the conditions of Document No. 181, it must be rectified. After the rectification is passed, the product can be processed. Sales.

It can be seen that the management of Internet TV terminals in 2015 is not lax and more standardized. However, there are naturally many restrictions under this specification. Since it is a constraint, it will have various influences on users' use. Recently, a certain domestic media has also made predictions on the major directions of Internet TV this year. There are conjectures but the possibility of final implementation is extremely great. We also look at the impact on users.

First, the terminal:

Licensing business must apply for the terminal license number to the General Administration of Commerce, otherwise it is deemed to be a violation of the product;

The terminal must not provide users with ways to externally install APPs through USB flash drives or SD cards.

Sofa net thinks:

There has been a saying that there will be a machine before, and there will be no suspense in the final implementation. It is just that companies will not directly apply for it. Instead, they will pass through a licensee and the licensee’s right to control the terminal will increase.

Now that a smart TV or a box can be installed with an external storage device, an app can be installed. This type of autonomous user is of course extremely convenient. In particular, a friend who loves playing machine can choose a very large face. If you cancel the external installation of the APP, it means that access to external storage can not be identified, then the user can only download from the product's own application market, for the massive TV APP, it is time to hold the thigh. Whether there is a crack attack on the Internet, allowing users to bypass the shield and continue to install external APP, we all know.

Second, content:

Live broadcast service is not allowed;

All video content must be audited through the integrated broadcast control platform and allowed to go online;

No watermark of the video site may appear.

Sofa net thinks:

The live broadcast service was first halted by radio and television at the end of June last year, and it has not been restored. It is useless for the manufacturers to help and users to mourn. Internet TV first watches TV, and then uses network resources to expand more applications. However, if it is no longer open to live broadcasting, it faces both wired and network parallelism, and even online video, games, and applications may not be used on TV, but only cable. Watching TV is also not a bad idea. PCs, mobile phones and tablets can still watch online video and play games. This is a great harm to Internet TV, especially to television boxes.

In the future, the video website must go through the channels of the licensees, which also allows the mighty Youku, iQiyi, and Sohu videos to be curbed and the development of the TV end. Now the converged video APPs use their videos, and each of the LOGOs is clear. It can be seen that in the future I am afraid I can only see the LOGO of the licensee. The video on the website only contributes, but I cannot get publicity, or I follow the rules or give up.

Third, business aspects:

The video website APP and the converged APP will not be allowed to go online;

Do not browse external websites or have external links;

App online must be approved by the licensee.

Sofa net thinks:

Similar to the previous section, video website resources can not take LOGO with licensees, not to mention the existence of their APP. In fact, since the second half of last year, Tencent Video, LeTV, Youku, and others have been prevented from reaching the end of the TV. However, due to the common cause of the Android platform, this devious way of XL version is still some, this year will completely seal it? At least the product will not be shipped from the factory, whether the user can install it depends on otherwise jailbreak crack, which depends on the unconventional wisdom of users.

There are a lot of aggregation APPs for TVs, such as Taijie Video, Orange Video, TV, etc., which can be found in dozens of application platforms. However, the nature of video sites is still the essence. If the future is blocked, does that mean that third-party application platforms have to be blocked, because they are an important source of providing these video applications.
If APPs are all required to be reviewed by licensees, the freedom of these developers will be greatly reduced and they will not be able to control this level. Some applications are not very popular, and I am afraid there is no interest in continuing to develop them.

Fourth, EPG:

The EPG interface needs to be reviewed by the licensee and reported to the General Administration of Administration for the record;

EPG management upgrades must be led by licensees;

Sofa net thinks:

The EPG interface is an important part of the differentiation of various Internet TVs. How to set up future functions must be reviewed by a licenser. What I said before was all about video applications. The application of a product is more than just these. What's right and what's not appropriate should be controlled by a licensee. Of course, the strength of the General Administration of Shipping is behind it. Some of the factory's contents may be reviewed, but system upgrades cannot be avoided. In order to be opportunistic, there are no doors because management upgrades must also be reviewed.

Fifth, the system:

User systems and billing systems must be mastered by licensees;

Income is allocated by the licensee to the content provider.

Sofa net thinks:

Users and billing are a kind of fat peeps from all aspects, but it is not much to carry out now. The best thing to do is LeTV. You can charge yourself through your own TV and LeTV. There would have been more television and box manufacturers wishing to focus on the development of this piece of interest by forming a pool of resources and then attracting users. But in the future, if the licensees are dominating, both the hardware manufacturers and the content providers must look at their faces and how much they can share. They can't decide on their own.

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