High energy consumption air conditioning faces delisting
After the implementation of the new energy efficiency standards, the most affected are the air conditioners and washing machines. "After the new energy efficiency standards are implemented, the original and secondary energy-efficient inverter air conditioners will be changed to Level 2 and Level 3 in sequence. The original Level 1 energy efficiency products will be replaced by 'new level 1'." Vice President of the China Electronics Chamber of Commerce Secretary-General Lu Jiebo told reporters.
Yesterday, the reporter visited some home appliance stores in the main city to see that there are still some third-level energy efficiency products in sales, but the first and second-level energy efficiency products have accounted for most of the energy efficiency of the fourth and fifth levels are not seen. “Air conditioners marked with Class 4 or 5 energy efficiency indicate that the energy efficiency of the products is already lower than the market average, and it is difficult to see them in the stores in Chongqing, and they are basically transferred to the second and third-tier markets. The original three, four, and five energy-efficiency air conditioners currently exist. About 30% of the total market, the new standard will face a full delisting after the implementation of the." Jiefangbei GOME shop shopping guide told reporters. Suning related personnel said that according to the current sales situation, the replacement of air-conditioning products more and more frequent, air-conditioning energy efficiency has become an important factor affecting consumer purchase. The introduction of the new standard will once again promote the upgrade of the air-conditioning industry product structure and accelerate the pace of delisting of high-energy-consuming products.
Washing machine prices drop by 20%
The home appliance market before the eleventh was always full of gunpowder. Nowadays, catching up with the upgrade of energy efficiency grades, Chongqing's home appliance market has entered a period of large price reductions. Yesterday, reporters visited home appliance stores in Guanyinqiao, Daping and other places to see that some have played out "all-network parity" and "three fold from the audience" and other promotional brands. In terms of specific categories, the price reductions for washing machines and air conditioners averaged 20%, and some prototypes were sold at a discount of 50%.
"The energy efficiency of this washing machine is two, basically no power, and the first level is not much difference. However, the relevant standards increase, may not be too easy to sell later." Suning Daping store sales staff said that the original price of 2499 yuan The product has dropped to 1999 yuan. Similarly, some primary energy products with original prices ranging from RMB 2,000 to RMB 6,000 have a preferential margin of about RMB 400-1,000. According to industry analysts, according to the requirements of the new energy efficiency standards, after October 1, the washing machines labeled as first-class energy efficiency will directly fall to five levels, and the original two- to five-level products cannot continue to be sold, so the business must Use the last time to clean up inventory by reducing prices.
Manufacturers say "small inventory pressure"
The reporters saw in major home appliances stores that by leveraging the Mid-Autumn Festival, the decline in the prices of five types of home appliance products was generally large. In an interview with reporters, the manufacturers stated that “stock pressure was smallâ€.
“Because we received the relevant notice in the first half of this year, the corresponding products have been cleaning up inventory in the past few months, and now there is almost no inventory pressure.†The relevant person in charge of Midea’s Chongqing Marketing Department told reporters. In addition, Gree, Skyworth and other manufacturers in Chongqing said in an interview with reporters that "stock is scarce." It is reported that as early as June of this year, after the release of the new energy efficiency standards news, in order to ease the pressure on inventories in the face of the delisting “overnight†of low-efficiency products, some manufacturers have already cut prices for high-energy-consuming products. For example, Suning cooperated with many brands in June to reduce the price of three-level energy efficiency products for inverter air conditioners by about 10%. At that time, the overall sales volume of some products increased sharply because of drastic price reductions.
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