China’s buoyant economic market has finally attracted the attention of TTI, a global leader in passive component distributors, in order to allow this company, which is not yet well-known in the passive component supply market in China, to be recognized by more Chinese potential customers. He served as president of TTI Asia. Mr. Gao Lihan received an interview with reporters and talked about the company's unique small-lot high-mix business model that has been successfully implemented in the global market.
Jin-Cao Lihan said: First of all, TTI is a "professional" distributor, and our main energy will not be dispersed to too many suppliers. We have a number of passive components and connector suppliers who allow us to create in-house expertise in our products that are of high value to our customers. With the accumulation of time, customers have a high degree of trust in the product knowledge of our sales staff. It is in this way that we have successfully cooperated with suppliers because we are an effective extension of their sales force, and we can bring more value to our customers by providing best advice on the use of components.
Second, our small-batch, high-mix component distribution business model builds 'in-depth and breadth' inventory to serve our customer base. Doing so allows us to meet our customers' ever-changing production requirements and to support a wide range of customer needs by maintaining a wide range of products.
In addition, another aspect that embodies TTI professionalism is that TTI is to become the most efficient component distributor, because the mass delivery of low-priced products is more difficult than the small-batch delivery of high-priced products. TTI customers therefore appreciate TTI's "professionalism" in terms of efficiency and world-class supply chain models.
An example of TTI expertise and inventory being very useful to customers is supply chain disruption caused by the recent earthquake and tsunami in Japan. To minimize its impact on customers, TTI seeks to help customers find alternative sources of supply to meet their customers' urgent needs through its vast global inventory system and product knowledge. During that time, TTI paid special attention to the Japanese semiconductor industry, even though TTI does not distribute Japanese chip products because passive components, connectors and semiconductor devices are all necessary components of PCB design. During that time, TTI took full advantage of the market intelligence page called the “eye of the market†to keep electronic product buyers in a timely manner to see the latest global supply situation. The eyes of TTI's market have been released for several years and will still serve as a useful information resource today to track changes in the global electronic component market.
Jin-Gaolihan admitted that the current market share of TTI is still very small. However, he believes that TTI should be able to grow rapidly on a small basis. He expects TTI's annual growth rate to be twice that of the global market. As of Q1 2010, sales of Q1 2011 increased by 25%. TTI Asia's current annual growth target is 25% to 30%. gold. Gao Lihan is confident that TTI will achieve a growth target of more than 25% in Asia this year, because TTI has already achieved such a goal in other parts of the world. He placed higher hopes on the strong demand of the Chinese market. gold. Gao Lihan said that the current priority is to make Chinese customers better understand TTI. He disclosed that currently TTI has established distribution centers in both Shanghai and Hong Kong. Depending on the shipping destination, TTI can provide Mainland customers with the next day delivery or 2 days arrival service.
Despite not involving too much detail, Jin-Gaolihan said that TTI is currently focusing on different vertical markets in China with high growth potential. He emphasized that TTI's sales and technical teams are very familiar with the products they distribute, which allows them to provide value-added services and accelerate the time to market. For example, they should have special knowledge of passive components and connectors to understand the vendor's next-generation product planning. This is what customers and suppliers can expect from TTI now and in the future.
Jin-Cao Lihan said: First of all, TTI is a "professional" distributor, and our main energy will not be dispersed to too many suppliers. We have a number of passive components and connector suppliers who allow us to create in-house expertise in our products that are of high value to our customers. With the accumulation of time, customers have a high degree of trust in the product knowledge of our sales staff. It is in this way that we have successfully cooperated with suppliers because we are an effective extension of their sales force, and we can bring more value to our customers by providing best advice on the use of components.
Second, our small-batch, high-mix component distribution business model builds 'in-depth and breadth' inventory to serve our customer base. Doing so allows us to meet our customers' ever-changing production requirements and to support a wide range of customer needs by maintaining a wide range of products.
In addition, another aspect that embodies TTI professionalism is that TTI is to become the most efficient component distributor, because the mass delivery of low-priced products is more difficult than the small-batch delivery of high-priced products. TTI customers therefore appreciate TTI's "professionalism" in terms of efficiency and world-class supply chain models.
An example of TTI expertise and inventory being very useful to customers is supply chain disruption caused by the recent earthquake and tsunami in Japan. To minimize its impact on customers, TTI seeks to help customers find alternative sources of supply to meet their customers' urgent needs through its vast global inventory system and product knowledge. During that time, TTI paid special attention to the Japanese semiconductor industry, even though TTI does not distribute Japanese chip products because passive components, connectors and semiconductor devices are all necessary components of PCB design. During that time, TTI took full advantage of the market intelligence page called the “eye of the market†to keep electronic product buyers in a timely manner to see the latest global supply situation. The eyes of TTI's market have been released for several years and will still serve as a useful information resource today to track changes in the global electronic component market.
Jin-Gaolihan admitted that the current market share of TTI is still very small. However, he believes that TTI should be able to grow rapidly on a small basis. He expects TTI's annual growth rate to be twice that of the global market. As of Q1 2010, sales of Q1 2011 increased by 25%. TTI Asia's current annual growth target is 25% to 30%. gold. Gao Lihan is confident that TTI will achieve a growth target of more than 25% in Asia this year, because TTI has already achieved such a goal in other parts of the world. He placed higher hopes on the strong demand of the Chinese market. gold. Gao Lihan said that the current priority is to make Chinese customers better understand TTI. He disclosed that currently TTI has established distribution centers in both Shanghai and Hong Kong. Depending on the shipping destination, TTI can provide Mainland customers with the next day delivery or 2 days arrival service.
Despite not involving too much detail, Jin-Gaolihan said that TTI is currently focusing on different vertical markets in China with high growth potential. He emphasized that TTI's sales and technical teams are very familiar with the products they distribute, which allows them to provide value-added services and accelerate the time to market. For example, they should have special knowledge of passive components and connectors to understand the vendor's next-generation product planning. This is what customers and suppliers can expect from TTI now and in the future.
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