“The self-innovation ability of Haier employees has won the trust of users!†Recently, Prof. John Quelch, the deputy dean of China Europe International Business School and the master of international management, gave Haier a high evaluation of the innovation ability. It is through unremitting innovation that Haier Baidian has been recognized by users around the world. Not only has it won the first brand of large-scale household appliances in the world, but also many products such as refrigerators, washing machines, freezers and wine cabinets have also won the first place in the world.
Directly facing consumer demand Haiercheng users most trust the brand
Professor Quelch said: "Haier's product developers are directly facing the needs of users. The products developed will be trusted by users. For example, Haier's wine cabinet is used in my home. I can safely put valuables. The wine is stored in the Haier wine cabinet.†Indeed, in meeting the needs of users, Haier has always been at the forefront of the industry, and the pursuit of maximum customer satisfaction as the ultimate goal.
Under the guidance of such a concept, Haier's products have won the trust of consumers around the world. In France, the second largest magazine "60 million" published in the consumer satisfaction refrigerator survey results show that among the 11 products surveyed, Haier Group launched the Italian three-door refrigerator, the largest French brand Bailang and Electrolux The top three; in Latin America, Venezuelan President Chavez has high praise for Haier products, not only that, he also introduced Haier products to consumers in Venezuela and Cuba.
As the number of consumers continues to be recognized in the world, Haier has the largest user resources on a global scale. "To start your own brand in the current Internet era, not only to emphasize the functionality of the product to the user, but to establish an emotional connection with the user, let the user agree with you." Professor Quelch pointed out. Haier has earned their trust by providing close communication with users, capturing user needs in a timely manner, and guiding product development, thus providing users with a perfect experience.
Continuous technological innovation supports the world's first core power
It is not difficult to find that Haier has achieved the world's number one success for three consecutive times, thanks to its world-leading technological innovation capabilities. Through continuous technological innovation and research and application, Haier Baidian has continuously introduced differentiated products that lead the industry trend, and has been at the forefront of the industry in the transformation and upgrading process centered on technological innovation.
For example, in the most representative refrigerator field, Haier is the first in the industry to introduce a frost-free three-door refrigerator. The refrigerator is equipped with a full air-cooling technology, which enables the three storage areas of the refrigerator, freezer and greenhouse to be completely frost-free. Leading the frost-free trend of the refrigerator industry. Haier “core variable frequency†drum washing machine, the world's first “core frequency conversion†technology combines three advantages of radiation protection, ultra-quiet and ultra-high cleaning, providing a variety of laundry solutions for consumers around the world.
In addition, Haier's 3D reverse cycle rapid cooling technology, Haier water heater's precise constant temperature technology, Haier air conditioning broadband non-fluorine frequency conversion technology, Haier kitchen electric wind with fire technology, etc., the application of these innovative technologies make Haier white electricity The products provide users of the world with a perfect experience of using their home appliances, which is why they are favored.
"Haier's development is so fast that European home appliance companies are not following Shanghai's pace," said Romano Prodi, former chairman of the European Commission and chairman of the World Cooperation Foundation. Haier White has won the recognition of consumers around the world by relying on the accurate grasp of user needs and the driving force of technological innovation.
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