Simple and crude Internet TV calls for user experience innovation

1, remote control, especially wireless infrared remote control. In the critique of humanity, the potatoes on the couch were accompanied by no regrets and regrets - television viewers for almost 60 years, and no revolutionary changes have taken place.

2. Multi-channel, multi-channel mode was invented when the transmission bandwidth exceeds the video stream definition requirements. Today, we have put TV and channels on equal numbers for several decades. No channel will make us in front of the TV. The measures.

3, map culture, also known as teletext, this is actually a little trick, shrewd, but almost without increasing the physical cost of the situation, to television channels, especially cable television network has created a lot of unexpected income.

4. VOD on demand, for the first time, human beings do not have to watch TV at the prescribed time and place (double regulation). They can watch TV anytime, anywhere and at will. This is what VOD on Demand brings us.

In about two years from 2013 to the present, China’s Internet TV has become a pig on the air. However, if the user experience is innovative, there are only three points beyond the Internet on demand. The first is simple interaction, and the 39-key traditional remote control changes. It became 11 keys. The second is the Metro interface, simple and crude not ugly. The third is the cheap, as if the price of an Internet TV was immediately sold off. But I think it's ridiculous and even sad to just sum up this as a key feature of Internet TV. The innovation of Internet TV users may break through in the following areas:

1. Personalized TV:

One of the essences of the Internet is personalization. Computers and mobile phones are inherently personalized personal screens. However, televisions, as screens in home living rooms, have strong public attributes and are difficult to personalize. However, different members of the family will have different requirements for watching television. How to define different TV sets for different family members and how to make television become the link for family communication and communication, essentially improving the user experience and not just selling points. These areas have Full of innovative power, in this regard iQIYI and TV manufacturers in the depth of hardware + software + content in-depth cooperation, there are many interesting new ideas, new products will soon be listed, so stay tuned.

2. TV Portal:

We compare the two interfaces. One is the home page of the iQiyi mobile terminal on the lineup in 2011, and the other is the home page of the iQiyi mobile phone terminal in 2014. Those who are interested can see the two interfaces we found to be particularly large. s difference. The old page is the core of the movie and TV series, and the new page recommendation position has become news and information. This is a particularly big change. Sina, Netease, and Sohu are all making efforts to videoize portals, but they have basically failed so far. Youku, iQiyi, and several other video sites are doing portalization efforts. So far it seems that the general trend is inevitable. So if TV can become the gateway to the home Internet, TVs will not simply become DVD players. Watch TV or discs. Internet TV should be the interface of a portal, giving each member of the family a portalized video experience. When the TV is turned on, the user no longer only finds a video, it is the advent of the video gateway era.

3, short video experience:

Because on-demand video on TV begins with VCDs and DVDs, and is a long video of film and television, many people take it for granted that viewers do not like to watch short videos on television. However, this is not necessarily the case. The current short video performance on TV is not as good as it is because of content but because of the organization and presentation of content. In the age of big data, valuable information is worthless if it is Brownian. If it weren’t just video-handling, and some video reorganization was being done to make it more suitable for television viewing on sofas, I think short videos would be very promising. Ikie's information broadcasting, channel-watching, and music announcements are all explorations in this area.

4, people-centered:

We used to watch all the videos in the past as the core of the screen and watch them on TV, mobile phones or PCs. With the passage of time, the PK of user experience becomes more systematic and detailed, and the “man-centered” will replace the “screen as the core”. In this post-multi-screen era, it is not only that mobile phone remote control TV is so simple. There are new products and technologies coming out. At present, many manufacturers have real-time interconnections between manufacturers' control equipment, local area networks and remote networks, two-dimensional access to cloud accounts and content, and so on. These are all significant development trends. By the way, I'm not very optimistic about moving things on the phone, such as WeChat, screencasting, etc., to the TV. This is a typical "virtual engineer thinking," just like the real-time user experience of WeChat voice. Rather than a non-real-time user experience, the convergence of WeChat and TV is already OK, but product design needs further improvement. The company driven by product innovation has a future.

5, pure network content:

iQIQI, including other video sites, is currently playing nearly 80% of the content on the Internet. It is also content purchased by other content channels. 20% of its content is self-made on the Internet. In 2014, iQiyi created a number of key milestones in the Internet TV content field. First, "Love Apartment" was broadcast on the TV channel, but the Internet broadcast was super good. Then "You from the Stars" has not been broadcasted so far. The amount of Internet broadcast has far exceeded what we now think is the hottest. The TV series; there are some "Magic", "Chinese Hero" and other content is the video site production, broadcast on television channels. We believe that even if the content on the OTT TV screen is not the same as the content on the previous TV channel, it will be tailored specifically for Internet users, rather than directly on the TV. This is particularly like the change from a movie theater to a television in the past. The previous content was a movie. However, the later content was not a movie but a television drama. Movies and televisions were essentially different in the way content was produced, presented, and played.

6, new hardware, new experience:

Many people think that the TV form and the viewing mode do not need to be innovative. I think on the contrary, this requires internet thinking. Innovation is sure to happen where people think it is inconvenient. When I communicated with Samsung several weeks ago, I wondered why the office projector was not even connected to the laptop. I had a consensus with Samsung's district chief. This thing needs innovation and how to make projectors on the ceiling work differently. The connection between internal and external computers, laptops, and mobile terminals is easy. It is an opportunity for innovation. This kind of opportunity is a real opportunity for small companies that big companies do not like. Personalized TVs, modular TVs, operator TVs, DVB+OTT all-in-one machines, etc., whether it is to enhance the user experience or change the business model or reduce costs, may all be interpreted as subversive opportunities. I said that our professional beliefs are: Let the TV look better, realize this process is a big opportunity for the industry, there will be new hardware, new experience, wait and see!