Predicted air-conditioning consumption increased by 11.2% Price drop by 5%

Gome and Beijing Zhongyekang Times Market Research Co., Ltd. have released the 2013 Air Conditioning Market Consumption Trend Report through investigations and research on more than 600 cities across the country. It is expected that the consumption scale of the air-conditioning market will increase by 11.2% year-on-year, including energy saving. Huimin's policy brought about an increase of 30.2% in sales of energy-saving goods. The overall price of air conditioners is expected to decline by 5%.

According to the report, in 2013, the domestic air-conditioning market was expected to reach 35.45 million units of retail sales and 121.3 billion yuan, an increase of 8.6% and 11.2% year-on-year, respectively. It is estimated that the sales volume of air conditioners in the first and second-tier markets will reach 70 billion yuan in 2013, an increase of 7.0% from 2012. In the third and fourth tier markets, the air-conditioning capacity is still relatively low, and there is great potential for future growth. It is expected that in 2013, the sales volume in the third and fourth line market will be approximately RMB 51.3 billion, which represents a year-on-year increase of 17.4%, which will account for 42% of the national market capacity.

Gome's sales figures show that air-conditioner sales in the secondary market in Gome from January to February in 2013 increased by 76% year-on-year, which has a significant effect.

Analysis of air-conditioning packages into consumer trend analysis, consumer demand in 2013 will continue to change, which will bring new opportunities for the development of the air-conditioning industry. Air-conditioning package purchase became the main consumer trend in 2013. The sales of air-conditioner hedging in 2013 is expected to reach about 35%. In response to the significant changes in consumer demand, Gome introduced a new life proposal for appliances, and based on different types of houses and levels of consumption, formulate hundreds of combinations of products.

Consumers pay more attention to functional differentiation. Indoor air conditioning focuses on functions such as air purification, health, and silence. Living room air conditioners pay attention to appearance and energy saving. With the advent of haze, healthy air conditioning ushered in new market opportunities, air-conditioning companies have introduced air-conditioning products in addition to formaldehyde, in addition to PM2.5, full purification, antibacterial, air purification and other high value-added features. In 2013, it is expected that healthy air-conditioning that specifically targets air pollution will account for more than 50% of the total sales of Gome Air Conditioning in 2013.

The report predicts that inverter air conditioners will be universally adopted and will change to high energy efficiency. In 2013, the retail volume of inverter air conditioners is expected to reach 20.95 million units, accounting for 59% of the total market. It is estimated that after Gome’s online and offline channels were merged in 2013, Gome’s online air-conditioner sales increased by 300% year-on-year.

The report also predicts that the overall price of air conditioners will drop by 5% in 2013.