How long does it take from the first article to the official release of the mobile phone? LeTV's answer is 1 year 5 months and 14 days.
At 14 o'clock in Beijing on April 14, 2015, LeTV, which made a lot of public opinions, finally released a rumored super phone at the MasterCard Center in Beijing. Prior to this, LeTV sold smart TVs under the background of Xiaomi. In addition, it successfully peddled the concept of supercars and smart bicycles. From beginning to end, LeTV's interpretation of these movements can always be summed up in two words: ecology.
After experiencing the suspension of the annual report and being forced to suspend business, a series of beautiful figures swept away the previous haze. In 2014, LeTV's annual business revenue was 6.82 billion yuan, an increase of 188.8%; net profit was 364 million yuan, an increase of 42.75% year-on-year. In addition, the most noteworthy of LeTV's terminal revenue this year was 2.74 billion yuan, an increase of 443.47%. As of today, after seven consecutive stops, LeTV’s share price has reached 78 billion yuan.
The super mobile phone as the most important part of the ecosystem is released under such a background.
Others will spend money to develop cloth, and LeTV will also be able to earn money by developing cloth. What does it depend on? Rely on two commercials before the opening. However, after the advertisement was completed, there were two advertisements. One was a classic computer advertisement on the Super Bowl in 1984, and the other was a music-eating Apple.
After the four advertisements were aired, Jia Yueting directly took office, apologized for the exposure vacuum of the past few months, and then began to continue to popularize the concept of “ecology,†perhaps to make people better understood. This time, LeTV created a new vocabulary— - Chemical reaction (chemical reaction).
According to the Chinese people's habits, it is best to say that one thing should be lifted first, so Jia Yueting said: "The great Jobs, let the mobile phone into the smart age."
Immediately afterwards, Jia Yueting condensed the letter he wrote to Apple into three sentences and said again: “The closed-loop apple ecology creates the ultimate experience for users. The closed apple ecology has hindered industry innovation. Apple is getting away from users and is no longer Represent user interests."
In Jia Yueting's eyes, Apple is arrogant because the destiny of tens of millions of developers is in the hands of more than 200 people at Apple headquarters. And they will always ask developers and users Say NO, for example, how iOS can not be customized?
Of course, Android is open, but Jia Yueting's view of Android is "it does not have a closed loop." When this left-handed open-loop, right-hand closed, Jia Yueting said: "We do!" The scene spreads applause from the front row.
In order to make the applause come more violently, Jia Yueting proposed: "What we need to do is not just a mobile phone but a complete Internet ecosystem."
More than half an hour of the ecological concept, after the sense of mission rendering, the product finally appeared, and is the first to be based on Android 5.0 mobile phone operating system customized eui. Various redefinitions are shown in the figure below:
After the eui was finished, three mobile phones - Le1, Le1 Pro, and Lemax - all appeared. On the processor side, Le1 used MediaTek's latest Helio X10 chip. Both Le1 Pro and Le Max used the Snapdragon 810. Unlike the 5.5-inch screen size of Le1 and Le1 Pro, Le Max was 6.33 inches. . The borders of the three are gradually reduced. The selling price is 1499 yuan, 2499 yuan, unknown.
To tell you the truth, it seems that nobody can tell you, what is the difference between a borderless ID phone and a borderless phone?
Among the many "bright spots", at least one of them is bright, that is, the three types of mobile phones use the Type-C interface to solve the world's problems that are never inserted.
During the introduction of Le1 Pro, the sudden intrusion of Le Super helmet was passed by Jia Yueting. The reason is: "This product will take a few months."
After talking about all the products, Apple did not know what it was like to be slapped. Jia Yueting began to pull the entire industry down, and the start is the most sensitive price.
LeTV's price is not high, but this is not the most special place. The price strategy proposed by Jia Yueting is that for a year LeTV members (490 yuan), the price of mobile phones can be reduced by 300 yuan, more and more reduction.
After more than two hours passed, the conference finally ended in various "suffocations".
to sum up:
If you compare the recent movements of LeTV, this mobile phone conference is already the most serious one. Whether it is those who are logically flawed, or Jong Ting-ting, who is accompanied by Jia Yueting, it is impossible for the audience under the table to enter the game (not including some people who have been very embarrassed in the upper right corner of the infield).
Recalling the entire press conference, the concept of LeTV interpretation is relatively more specific and the timetable is clearer. After all, concept is a concept, and the schedule is also missing the most important delivery time. If LeTV spent more than a year brewing this conference, there will be less time for them to stay and honor their promises. It is hoped that Jia Yueting's "Subversion from China" twice on the stage will not become an empty talk.
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