It is not convenient to use less: How far is Smart TV from us?

Top-level design should also follow

In addition to the smart TV industry-level issues, there is also a national related supporting, policy and other external environmental issues. Sun Xinuo, deputy secretary-general of the Digital Home Industry and Application Promotion Center, said at the meeting that the smart home strategy of various companies is only just starting. The strategy also needs the cooperation of social public services and management. This is a process of resource reintegration and utilization. Requires top-level design and government advancement - which one or more companies can solve. She said that the current policies to advance the related industries include: stipulating standards related to intelligence; large-scale pilot projects (there are 9 digital home demonstration cities (pilots) in the country with a total of 8 million users); Intelligent use of scientific evaluation and measurement, using good money to drive out bad money.

When can you provide a good experience?

According to China Yikang data, the penetration rate of domestic smart TVs will reach 75% in 2015. The domestic market has so far sold 70 million smart TVs, accounting for 14% of all TVs. Smartphones have value outbreaks when their share of possession reaches 10%, but the value of television has not erupted. This may be related to the poor experience of smart TV consumers. In recent years, in order to provide users with better experience and value, color TV operators have spared no effort in video, games, and online education. They have actively formed alliances with Internet companies. For example, Tencent has cooperated with Hisense, Konka, TCL, etc. Cooperation with Haier, etc., but the reporter learned that video games and other content are mainly "translated" by mobile games. The number of games based entirely on TV development is still very limited; on the other hand, the intelligent functions based on color TV have their own technologies. Fragmentation is limited, it is difficult for a company to fully control the technology; Third, there is still a problem of policy supervision on the content of television broadcast.

According to data provided by Zhang Junbo, general manager of Konka Multimedia Division sales, the current download rate of video games only accounts for about 25% to 40%. He believes that the future of television is not just television, but as an integrated platform for smart home connectivity.

Industry calls for bigger cakes

Since its inception, Smart TVs have been given the responsibility to “change the inherent profit model of the TV industry to sell hardware and make money, and change it to “sell content and services” as a new earning model”. In reality, smart TVs are still profitable by selling hardware.

Xie Fan, deputy general manager of TCL Media's domestic marketing company, believes that consumers are willing to pay for content for TVs with good experiences. He said that in terms of content, this year will make key breakthroughs in video and games. In the video field, it will focus on cooperation with future TV, Tencent video, and Korean K-channel. In the game field, it will join hands with Tencent to conduct comprehensive and in-depth cooperation in content, control, and hardware. However, in the process of infiltrating with the Internet, in addition to the problem of how profits are divided, there is a problem of user ownership.

Skyworth CEO Yang Dongwen stated that users are the real core of future competition and development. Big data mining is based on user's habits, consumer psychology and other aspects of big data development. However, Skyworth and Alibaba cooperated in TV, and users either created Skyworth or Ali, and the upgrade was completed by Ali or Coolo. Therefore, cooperation between color power plants and Internet companies is still shallow, and most of them are cooperation of certain models.

Yang Dongwen appealed that the industry should cooperate with a more open mind to jointly tap the smart TV cake.