In the recent "National Beauty Girl" reality show finals, Youku Tudou used VR technology to broadcast live on the finals, allowing the majority of netizens to experience the stunning visual effects comparable to on-site viewing while watching the program for the first time. . This move can be said to have created a precedent for the VR live broadcast of variety shows, and once again set off an upsurge of VR technology in the entire domestic market. In fact, more and more video content and TV programs are beginning to try new ways of using VR. In the view of many traditional TV manufacturers, VR is a huge bad news, but Liu Ye personally believes that VR is a huge new opportunity for them.
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At a minimum, VR devices will not completely replace TVs in a short period of time
In many people's view, VR devices are based on individuals, and televisions are family-based. They think that VR devices are like TV variants and can quickly replace traditional TVs in the coming years, but in fact Is that the case?
At present, the application of domestic VR technology is mainly concentrated in two areas of games and movies. However, for both game users and movie users, the advantage of VR devices lies in a more realistic and shocking picture, but at the same time it is also a disadvantage. This sense of the screen allows the viewer to feel a more realistic picture, but also allows the viewer's senses to feel a lot of mental pressure, especially when they encounter some horrifying images.
In addition, virtual devices can't get rid of clunky and dizzy problems. At present, there is no better solution at the technical level. Even a young person with a very good physical condition can feel dizzy after wearing the device for a long time. For the elderly and children, VR equipment viewing is even more inappropriate, especially for some elderly people who do not have a good heart, simply cannot use VR devices.
Although in the long run, VR devices that are as lightweight as eyeglasses are likely to emerge in the future, VR splitters will also be one of the trends in the future. However, at present, many related technologies are still not particularly mature. It is difficult to combine lightness and performance at the same time. The product form of the all-in-one machine has many flaws and it is difficult to achieve a better user experience. The separation of the host and the VR glasses can alleviate the wearability problem to some extent.
TV as a home entertainment tool, although not as good as the VR device in view of the effect, but it can enhance the feelings of the family, closer to the family. TV programs have obviously become part of many family lives. This is a simple VR device that is difficult to replace. In view of this, at least in a short period of time, the possibility of VR devices fully replacing TV is not particularly large. Traditional TV manufacturers must have a sense of crisis, but they do not need to panic too much.
Combining VR equipment with TV or a new trend
Although in a short period of time, the VR all-in-one is not mature enough in terms of performance and technology, and it is difficult to replace the TV. However, the huge market prospect brought by the VR device's stunning picture experience cannot be ignored. The combination of VR devices and TVs will release greater charm.
In the VR boom, Apple, Google, Facebook, Microsoft, Samsung, Sony, HTC and other global technology giants have begun to layout VR, the domestic market has emerged a large number of VR startup companies, but also the development of VR devices are mixed. Happening. At present, only the palm net technology of the entire domestic market has launched the Starwheel VR splitter. This kind of equipment can not only be moved, but also can be better integrated with PC computers and TVs. It is also bringing new opportunities to the entire traditional TV industry. Gospel.
Many people are aware that the VR mobile phone box cannot meet the heavy experience requirements of mid- to high-level performance. The PC helmet VR device is often due to the contradiction between severe experience and mobility, but the Star VR split machine can not only solve the current VR machine and VR mobile phone box performance problems, but also To solve the inconvenience of the VR PC helmet mobile experience, the most important thing is that this kind of VR device can be combined with TV, it also brings more possibilities for traditional TV.
At the same time, Palm Network Technology is a national high-tech enterprise specializing in R&D and production of 3D acquisition, virtual reality, augmented reality, and human-computer interaction technologies. It has a large number of systems in terms of bottom layer, heat dissipation, software, and hardware. Advantages, with more than 200 patented technologies, its success has also brought new entrepreneurial opportunities for many domestic VR TV entrepreneurs as well as traditional TV manufacturers.
VR TV Business Enlightenment Arrives, Traditional TV Manufacturers Welcome Three Market Opportunities
From any point of view, the combination of VR and TV can bring about a better user experience, and it will not destroy the harmony of family entertainment. For traditional TV manufacturers and entrepreneurs, VR TV is emerging new market opportunities in three major areas.
First, VR content production
We can see from the popularity of Youku Tudou's VR "National Beauty Girl" reality show that users enjoy VR entertainment, sports, TV dramas and other programs, and the TV series "Everything is Always Love" is also starting to adopt VR. Technical shooting. However, the current VR TV content is still extremely scarce. For VR TV content entrepreneurs and traditional TV manufacturers, this is a blank market opportunity.
At the same time, for VR splitters such as the Stars, they want to achieve a very good market response, and there is not enough content support to achieve universal popularity in the market. With the development of the entire VR TV industry, the VR TV content industry will form an independent branch. The VR TV-related movie studios and game development teams are likely to be the first to emerge from this gusty scene.
Second, VR TV application
VR TV applications are also accompanied by VR TV content. Today, the application distribution channel is becoming an important entry point for smart phones, and it can also become an important entry point for VR TVs. It is not yet clear who will occupy the VR TV application distribution channel in the future.
In addition to application distribution, the most important natural application software is. Today, on the smart phone side, mobile application giants such as WeChat have emerged. When VR TVs become mainstream entertainment in the living room, VR TV applications will also usher in large-scale outbreaks. For most small and medium entrepreneurs and traditional TV manufacturers For the VR TV application, there is a lower technology and funding threshold.
Third, VR TV hardware
Speaking of VR TV hardware, although only the palm net technology in China has launched VR splitters and they have received good responses in the market, they are still far from being able to dominate the market. For VR TV hardware entrepreneurs and traditional TV manufacturers, how to build a better experience, better performance, lighter product VR TV hardware equipment, still has a considerable market space.
From this point of view, although 2016 is known as the first year of VR devices, many people think that VR devices will completely replace TV in the future. However, from the aspect of home entertainment life, product performance experience and VR technology maturity level, it is difficult for VR devices to completely replace TV in a short time, but VR devices combined with TV are becoming a new type of The trend has also brought new gospel to entrepreneurs and traditional TV manufacturers.
At a minimum, VR devices will not completely replace TVs in a short period of time
In many people's view, VR devices are based on individuals, and televisions are family-based. They think that VR devices are like TV variants and can quickly replace traditional TVs in the coming years, but in fact Is that the case?
At present, the application of domestic VR technology is mainly concentrated in two areas of games and movies. However, for both game users and movie users, the advantage of VR devices lies in a more realistic and shocking picture, but at the same time it is also a disadvantage. This sense of the screen allows the viewer to feel a more realistic picture, but also allows the viewer's senses to feel a lot of mental pressure, especially when they encounter some horrifying images.
In addition, virtual devices can't get rid of clunky and dizzy problems. At present, there is no better solution at the technical level. Even a young person with a very good physical condition can feel dizzy after wearing the device for a long time. For the elderly and children, VR equipment viewing is even more inappropriate, especially for some elderly people who do not have a good heart, simply cannot use VR devices.
Although in the long run, VR devices that are as lightweight as eyeglasses are likely to emerge in the future, VR splitters will also be one of the trends in the future. However, at present, many related technologies are still not particularly mature. It is difficult to combine lightness and performance at the same time. The product form of the all-in-one machine has many flaws and it is difficult to achieve a better user experience. The separation of the host and the VR glasses can alleviate the wearability problem to some extent.
TV as a home entertainment tool, although not as good as the VR device in view of the effect, but it can enhance the feelings of the family, closer to the family. TV programs have obviously become part of many family lives. This is a simple VR device that is difficult to replace. In view of this, at least in a short period of time, the possibility of VR devices fully replacing TV is not particularly large. Traditional TV manufacturers must have a sense of crisis, but they do not need to panic too much.
Combining VR equipment with TV or a new trend
Although in a short period of time, the VR all-in-one is not mature enough in terms of performance and technology, and it is difficult to replace the TV. However, the huge market prospect brought by the VR device's stunning picture experience cannot be ignored. The combination of VR devices and TVs will release greater charm.
In the VR boom, Apple, Google, Facebook, Microsoft, Samsung, Sony, HTC and other global technology giants have begun to layout VR, the domestic market has emerged a large number of VR startup companies, but also the development of VR devices are mixed. Happening. At present, only the palm net technology of the entire domestic market has launched the Starwheel VR splitter. This kind of equipment can not only be moved, but also can be better integrated with PC computers and TVs. It is also bringing new opportunities to the entire traditional TV industry. Gospel.
Many people are aware that the VR mobile phone box cannot meet the heavy experience requirements of mid- to high-level performance. The PC helmet VR device is often due to the contradiction between severe experience and mobility, but the Star VR split machine can not only solve the current VR machine and VR mobile phone box performance problems, but also To solve the inconvenience of the VR PC helmet mobile experience, the most important thing is that this kind of VR device can be combined with TV, it also brings more possibilities for traditional TV.
At the same time, Palm Network Technology is a national high-tech enterprise specializing in R&D and production of 3D acquisition, virtual reality, augmented reality, and human-computer interaction technologies. It has a large number of systems in terms of bottom layer, heat dissipation, software, and hardware. Advantages, with more than 200 patented technologies, its success has also brought new entrepreneurial opportunities for many domestic VR TV entrepreneurs as well as traditional TV manufacturers.
VR TV Business Enlightenment Arrives, Traditional TV Manufacturers Welcome Three Market Opportunities
From any point of view, the combination of VR and TV can bring about a better user experience, and it will not destroy the harmony of family entertainment. For traditional TV manufacturers and entrepreneurs, VR TV is emerging new market opportunities in three major areas.
First, VR content production
We can see from the popularity of Youku Tudou's VR "National Beauty Girl" reality show that users enjoy VR entertainment, sports, TV dramas and other programs, and the TV series "Everything is Always Love" is also starting to adopt VR. Technical shooting. However, the current VR TV content is still extremely scarce. For VR TV content entrepreneurs and traditional TV manufacturers, this is a blank market opportunity.
At the same time, for VR splitters such as the Stars, they want to achieve a very good market response, and there is not enough content support to achieve universal popularity in the market. With the development of the entire VR TV industry, the VR TV content industry will form an independent branch. The VR TV-related movie studios and game development teams are likely to be the first to emerge from this gusty scene.
Second, VR TV application
VR TV applications are also accompanied by VR TV content. Today, the application distribution channel is becoming an important entry point for smart phones, and it can also become an important entry point for VR TVs. It is not yet clear who will occupy the VR TV application distribution channel in the future.
In addition to application distribution, the most important natural application software is. Today, on the smart phone side, mobile application giants such as WeChat have emerged. When VR TVs become mainstream entertainment in the living room, VR TV applications will also usher in large-scale outbreaks. For most small and medium entrepreneurs and traditional TV manufacturers For the VR TV application, there is a lower technology and funding threshold.
Third, VR TV hardware
Speaking of VR TV hardware, although only the palm net technology in China has launched VR splitters and they have received good responses in the market, they are still far from being able to dominate the market. For VR TV hardware entrepreneurs and traditional TV manufacturers, how to build a better experience, better performance, lighter product VR TV hardware equipment, still has a considerable market space.
From this point of view, although 2016 is known as the first year of VR devices, many people think that VR devices will completely replace TV in the future. However, from the aspect of home entertainment life, product performance experience and VR technology maturity level, it is difficult for VR devices to completely replace TV in a short time, but VR devices combined with TV are becoming a new type of The trend has also brought new gospel to entrepreneurs and traditional TV manufacturers.
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