The "up" sounds, and I don't know how many lighting lighting business owners have stayed up all night. In the past two months, the WeChat circle of friends has been notified of the “price increaseâ€. When visiting Zhongshan Lighting and Lighting Company, the most talked about is the problem of rising raw materials prices. “In just a few days, the price of copper has increased by more than 7,000 yuan in one ton!†Yi Luolan Xie always gave the engineering customers a lot of bitterness when making product offers. "Glass, foam, plastic, jade, and transportation costs, there is no such thing as price increase. Everyone knows that the business in these two years is very light. In order to ensure that the factory has orders, we have already kept the unit price low and low. Recently, the pressure on raw materials for us to increase prices is really great. If we don’t raise prices properly, we will make a single loss.†The high-end copper lamps companies like Yiluolan, which have relatively good profits, have already felt Pressure, those small and medium-sized lighting companies that do not have brand influence and simply rely on low-cost competition are "not as good as death."
What kind of impact may the raw material price increase bring to the lighting and lighting industry? Will the rising prices of raw materials trigger the collapse of small and medium-sized lighting companies? How should small and medium-sized lighting companies deal with the problem of rising raw materials prices? This is a series of questions from recent business owners.
It is understood that the rising prices of raw materials will inevitably accelerate the polarization of the lighting lighting industry, especially in the recent two years, the market is particularly sluggish, dealers choose manufacturers more cautious than before, and everyone is worried that the deposit results will be paid by the manufacturers. The quality of the manufacturers to choose the dealership is also the same cautious, so that the excellent manufacturers and dealers will be doing better and better, and those mixed-race workshops and husband and wife dealers only have to be eliminated. Therefore, the “closing tide†of small and medium-sized lighting companies will definitely come, and it will be more fierce than the previous financial tsunami period. In addition to small and medium-sized lighting companies will fall down again, the most affected may be those large and medium-sized lighting lighting companies dominated by foreign sales, because some export companies have received orders at the beginning of the year when raw material prices are low, but because there is not enough reserves The raw materials, and now the price of raw materials soared, if the delivery of orders is directly faced with huge losses, if the breach of contract is not only lost customers but also a huge amount of liquidated damages, it is not difficult to understand the choice to run.
As for how to deal with the problem of rising raw materials prices, business owners have their own tricks. As the saying goes, "the loss inside the embankment, the embankment is supplemented." Experts believe that this "complementary" method is nothing more than two aspects from the perspective of cost management: First, the products of enterprises are also increased in price with the price increase of raw materials, and the crisis brought about by the price increase is passed on; second, the requirements Enterprises strengthen cost management, tap the internal potential of enterprises, and reduce costs to digest price increases. Although, the first method is to be effective in digesting the price of raw materials by product price increase, it also has certain rationality. However, it is difficult for small and medium-sized lighting companies without certain brand influence and channel control to convince those bulk goods. distributor.
In this way, small and medium-sized lighting companies will only adopt the second method to deal with the problem of rising raw materials prices. The author believes that small and medium-sized lighting companies can start with product quality, strengthen quality management, improve yield, reduce waste loss, save quality costs, and offset some of the price increase factors; on the other hand, try to improve raw materials. Utilization, avoiding waste. At the same time, companies can also try to make joint purchases with non-operating companies that use the same kind of raw materials (in general, their peers are prepared for each other and are more difficult to operate).
The rising price of raw materials is not just an internal problem faced by a certain company, and everyone should not be too pessimistic. As long as you do your best to make products and actively do customer communication and service work, the difficulty is only temporary.
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