The automotive electronics market has become the battleground for the next IC design industry. MediaTek has also begun to actively develop in recent years, working hand in hand with mainland Chinese companies to take the lead in the future of the largest consumer market, and in the past month Beginning to gradually sprout, let MediaTek not be shuffled in the next generation of competition, the soul behind this is the Chairman of MediaTek Cai Mingjie.
The electronic electronic outpost warfare has started to sizzle all over the world. At first, major mobile phone brands and Internet giants began testing self-driving cars. In particular, Google has been researching in this field for more than two years. Apple also uses the Titan project. "In the name, test the self-driving car.
Next is MediaTek's competitor Qualcomm, which also announced at the end of last month that it would buy NXP, a vehicle electronics company with a price of US$47 billion. The goal is to focus on the high-transmission communication era of 5G after 2020. Combine and autopilot market with 5G transmission technology.
In terms of magnifying eyes, the autopilot market needs artificial intelligence (AI) technology in addition to 5G technology and vehicle power. In the future, if Qualcomm can calculate and analyze the huge amount of data required by AI, it will use 5G technology in cars and The data center can be transferred to the self-driving market, and it is expected to become the new dominant player in the next technology mainstream.
Cai Mingsuke has naturally discovered this context. In recent years, in addition to investing in the existing communications field, it has also expanded its layout in emerging industries such as the Internet of Things (IoT), artificial intelligence, big data, robotics and vehicle power.
Since the beginning of this year, Cai Mingjie first sold MediaTek's Hefei to investment company Jiefa, and sold it to NavInfo for US$600 million. MediaTek will also plan to form an alliance with the NavInfo strategy with an investment or joint venture of no more than US$100 million. The alliance with the new strategy of NavInfo can deepen the layout of the Internet of Vehicles.
Because NavInfo is deeply cultivating the ecology of the car networking industry chain in mainland China, from traditional maps to dynamic content, cloud services, in-vehicle applications, and vehicle operating systems. It also provides car networking services for major car manufacturers, and also provides digital maps and dynamic traffic information services for mainland Chinese Internet giants Tencent, Baidu, Didi, etc., which is equivalent to helping MediaTek to directly purchase the largest consumer market. Voucher.
Although MediaTek sold Jefa, the company is still actively developing the Autopilot System (ADAS) system and vehicle information products, and at the same time, through the alliance with NavInfo, to jointly join the pre-installation market (OM). This is exactly the case, Cai Mingjie will be considered by most legal persons on the market.
In this industry, MediaTek has almost ate OPPO, Vivo and other orders from mainland emerging mobile phone brands this year, giving Qualcomm considerable pressure on market share. The research organization IC Insight also predicts that MediaTek will have up to 29% this year. The growth in performance shows that Cai Mingjie still maintains considerable competitiveness in the field of communications.
MediaTek recently held the market share, which caused the gross profit margin to retreat. However, Cai Mingjie did not give up. He will lead Qualcomm to launch the XN10 X30 next year. It will become the best tool to counter Qualcomm and show the toughness of Cai Mingjie. attitude.
MediaTek will be 20 years old in the weak year, Cai Mingjie once said: "MediaTek is not only wearing the adult ceremony, but also continue to move toward the goal of surpassing Qualcomm."
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