Shang Ke You Hotel ios APP is online

On May 8, Shang Ke You Group released a message saying that following the release of the Android version of the APP, Shang Ke You Hotel's ios version APP has also been newly launched. Users can download the booking to enjoy "90% off every day", "10 yuan each night", "to enjoy multiple points," and many other value-added services and experience, from May 13 to October 31, all users can also Enjoy the "Send more than 3 days in a row to send room" activity.

Surveys show that people are more willing to spend a lot of time on mobile phones than television, newspapers, computers and other media. In the fourth session of the China Hotel Industry New Technology Symposium, Shang Keyou spokesperson pointed out that the application of any new technology should be based on the needs of customers, based on the characteristics of customers, customer experience as the center, in a small range to form a This kind of "community" model, and smartphone APP client as an important marketing approach should also follow this principle.

Apple APP new lineup offers more

According to reports, the ios version of Shang Ke You Hotel APP is based on LBS technology to create a new mobile application platform, set professional, regional service and other features in one, convenient and more conducive to consumer search and positioning. Users only need to locate the search, you can quickly learn about the specific location and price of Shangke You Express Hotel, and there will also be a comprehensive hotel line guidelines, truly meet customer needs, everything is consumer-oriented.

In addition to the core services of location-based inquiry and booking of hotels, the Apple App provides consumers with more discounts and special services. For example, “90% off every day”, “Decrease by 10 RMB per night,” “Enjoy more "Multiple points" and many other value-added services and experiences are not only convenient and affordable, but also earn points that can be used to redeem prizes in the points mall on the official website of Shangkeyu. They are more intimate and more humane.

According to the person in charge of the Sales Team of Shangke You Hotel Express, from May 13 to October 31, use Shang Ke You APP to reserve Shang Ke You Rooms and stay at Shang Ke You Hotel for 3 days (including 3 days). , get 1000 points every day, up to 6000 points. In addition, 3000 points can be redeemed for one room of “Shang You You Bai Yuan”, 6000 points can be exchanged for 2 rooms or Silver Card members can upgrade Gold Card members.

Follow consumer habits to gain insight into market trends

According to official statistics from Shang Ke You, marketing through APP is the future direction of the hotel industry. The facts show that APP can stimulate the consumer's desire for consumption and can fully display the information of the entire hotel, allowing consumers to feel the charm of the hotel before the hotel does not stay in the hotel, reducing the strangeness of the hotel, and through The understanding of hotel information can disguise the desire of consumers to stay.

According to the person in charge of Shangkeyou, the APP mobile client can effectively form a competitive advantage in the market and can improve the brand image of the hotel. Unlike the traditional marketing model, the APP mobile client is no longer limited by time and place, and can be effective. The attraction of customers and the promotion of consumption, it can be said that APP is more able to follow the habits of consumers, and the application and promotion of APP can be more deeply rooted, this simple and convenient model can better promote the development of the hotel industry.

Shang Ke You Express Hotel ios APP is a new attack. It is yet another advancement of the new technology application by Shang Ke You Hotel. As the No. 1 brand of the second and third tier city chain hotels in China, Shang Ke You continuously carries out product upgrades and innovations. At the same time, pay more attention to the consumer's occupancy experience, I believe that in the near future, consumers will feel the same Shang Ke You Express Hotel, let you meet the best hotel.