According to the latest data from the National Information Center, in the January-February national smart air-conditioning market rankings of key cities, Haier ranked first in terms of market share over 16.12% for the second consecutive month. According to another report released by Yikang and Gome, the average price of Haier's air-conditioner products ranks first among all brands, and the proportion of smart air conditioners, total cabinets, and high energy efficiency rank first. This shows that Haier air-conditioning has completed the layout of high-end smart market, and gains market and user recognition.
Intelligence has become a trend in the development of the air-conditioning industry, but it is the original products that can truly meet the individual needs of users. At this stage, for users, high-end air-conditioning products are convenient services that can be implemented by users. Taking Haier's original intelligent self-cleaning air conditioner as an example, it achieves self-cleaning of internal and external machines through patented self-cleaning technology and solves the problem of secondary air pollution caused by dirty air conditioning. The silver ion antibacterial coating is attached to the surface of the evaporator and the antibacterial rate is as high as 99.9%. It is the only self-cleaning product in the industry that can effectively inhibit bacteria. In order to allow users to use more convenient, Haier also launched APP self-cleaning smart reminder function, to send air-conditioning self-cleaning reminder to the user, and a key to open self-cleaning, to bring more convenient and intelligent health air experience for users.
Haier not only provides users with high-end products that are more in line with requirements, but also establishes continuous two-way interaction with users, allowing users to experience and then choose. At present, through the demonstration of more than 10,000 self-cleaning stores across the country, Haier interacts with users at zero distances, allowing users to witness the self-cleaning effect, making self-cleaning products more than 4 million units sold in two years. At the same time, Haier also achieved the industry's first universal "experience-intelligence" in the online shopping mall, opening up intelligent applications such as smart APP, induction grading, and natural wind to users, stimulating sales of smart air conditioners to double year-on-year in the first two months of 2017. .
From the circular air conditioning system, air-conditioned air conditioners and air conditioners to smart self-cleaning air conditioners, Haier Air-Conditioner continuously launches revolutionary high-end smart products. At the same time, relying on 50 billion + smart big data, Haier has created a value ecology of resource sharing and win-win for all parties. In the world, Haier Interconnected Air-Conditioning (including smart air-conditioning) sold first in 2016 globally; in China, Haier Smart Air-Conditioning ranked first in sales for 38 consecutive months. It can be said that Haier has become the vane of development in the field of intelligent air conditioning in the world.
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