On September 26, Lianjian Optoelectronics released a restructuring plan. The company intends to acquire Shanghai Youtuo Public Relations Consultant Co., Ltd. (hereinafter referred to as: Youtuo Public Relations) and Shenzhen Yishida Electronic Co., Ltd. by means of cash payment and issuance of shares. (hereinafter referred to as: Easystar) 100% of each equity, and raised matching funds, the total value of the underlying assets is about 950 million yuan.
Lianjian Optoelectronics announced that after the completion of the restructuring, the company will further strengthen the service capabilities of listed companies' media business, while consolidating and enhancing the competitive advantages of LED display applications.
Industry insiders told reporters that the focus of sales in the domestic market of Lianjian Optoelectronics, the recent acquisitions, and the domestic display industry in recent years, the gross profit rate decline is not unrelated.
As mentioned above, after experiencing the “cold winter†of the domestic display industry, LED domestic display industry seems to return to calm, but the gross profit margin is low, the receivables are difficult to cause the capital chain to break, and so on. If not, the market situation facing the domestic display industry is grim. As a well-known domestic display company, Lianjian Optoelectronics faces the same situation.
The reporter looked through the Lianjian Optoelectronics report and found that Lianjian Optoelectronics faced pressure from accounts receivable. Taking the first half of this year as an example, in the first half of this year, the balance of Lianjian Optoelectronics accounts receivable increased from 269.99 million yuan at the end of 2013 to 3,879,194,400 yuan at the end of June this year, excluding the impact of time-sharing media of 10,765,500 yuan, accounts receivable. The balance of the funds increased by 21,369,900 yuan, a large total.
At the same time, in terms of company performance growth, Lianjian Optoelectronics' first-half performance report for the first half of 2014 showed that during the reporting period, the company's LED display application product company's gross profit margin was 27.67%, an increase of 2.9% over the same period of the previous year.
As the LED display industry has matured and the market is fully competitive, the decline in gross profit margin has become a reality. In the face of the decline in gross profit margin, Lianjian Optoelectronics focuses on the high-margin segment market such as LED small-pitch display product market and overseas LED display application market to enhance the company's profitability. The acquisition of Easystar and Utopu PR is not unrelated to the overall layout of the company.
Acquisition easy reach overseas markets <br> <br> as easy to focus on the overseas export markets of its competitive strength in overseas markets have been able to compete with Abby, Chau Ming science and technology enterprises. After entering the New Third Board at the beginning of this year, the company's competitive strength has been further improved. In the first half of this year, Easystar's operating income was 147 million yuan, a year-on-year increase of 12.98%, while the gross profit margin reached 39.12%, much higher than the 2.76% of Lianjian Optoelectronics.
"The company has been committed to landing on the GEM. Previously, due to the long wait, it was unfortunate that it was committed to the New Third Board. This restructuring with the joint construction will help the Easycom curve to land on the GEM and make up for the company's previous regrets. After the reorganization, Easystar will further strengthen the competitive advantage of Easystar in the field of LED display, in addition to its smooth entry into the capital market.†Lei Yu, director of EasyCard's marketing, told Gaogong LED reporter.
Lianjian Optoelectronics and Easystar's one-shot and in addition to each can make up for their shortcomings, while insiders familiar with the transaction told reporters that Lianjian Optoelectronics' acquisition of Easystar is very important. I have taken a fancy to the preferential export tax rebate policy of export-oriented enterprises.
Since the export tax rebate rate for domestic LED full-color display products has been raised from 14% to 17% since June 2009, export tax rebates have become an important source of income for many export-oriented enterprises. Taking Easystar as an example, during the reporting period, EasyCard's export tax rebates amounted to RMB119.30 million, RMB25.892 million and RMB868.22 million, respectively, which accounted for a considerable proportion of the company's operating income.
Hand YOUTOP public relations to expand LED display applications in addition to layout <br> <br> into higher margin overseas markets, enhance the company's profitability through acquisitions as well as direct access to relevant engineering channel resources is the joint construction of photovoltaic acquisition YOUTOP PR The main factor.
In fact, Lianjian Optoelectronics has improved its performance through acquisitions. The previous acquisition of Timeshare Media has been well supported.
On the evening of July 14, Lianjian Optoelectronics released the 2014 semi-annual performance forecast. The company expects the net profit attributable to shareholders of listed companies in the first half of the year to be 3,000-32 million yuan, an increase of 247.61%-270.78% over the same period of the previous year. For the reasons for the change in performance, Timeshare Media achieved a net profit of approximately RMB 20-21 million. If the impact of time-sharing media was deducted, the net profit attributable to shareholders of the listed company realized by Lianjian Optoelectronics from January to June 2014 was approximately 1000 - 11 million yuan, an increase of 15.87% -21.46% over the same period of last year, the difference between the two data is quite large.
Like Timeshare Media, AUO's main business is to provide quality public relations services to companies, government agencies and non-government organizations in the fast-moving consumer goods, electronics and high-tech, education, automotive, finance, and real estate industries. Major customers include Jiaduobao, Mengniu, Uni-President, Gome, Minsheng Bank, etc. Among them, the sales revenue of the top five customers accounts for about 65%-80% of the main business income.
As of June 30 this year, the total assets of Youtuo Public Relations was 102 million yuan, the current assets were 101 million yuan, and the total liabilities were 61.785 million yuan.
At the beginning of the acquisition of time-sharing media, Lianjian Optoelectronics lost 61.6% of its net profit after deducting non-recurring gains and losses in 2013, and rose by 295.58% in the first half of this year after the acquisition. The sweetness of Lianjian Optoelectronics is not small.
The acquisition of Youtuo Public Relations, although the company's overall assets and time-sharing media are quite different, the business composition and time-sharing media are similar.
A person close to the listed company told reporters that the company's public relations has a series of channel resources, from the perspective of future operating income scale, it is of great benefit to listed companies. At the same time, the advertising business of Youtuo Public Relations and the LED manufacturing business of Lianjian Optoelectronics can form a good synergy.
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