Recently, the well-known distribution circle in the electronics industry, electronic distribution manager alliance and e-FUN began to charge, and it suddenly caused a great storm inside and outside the circle. Once the free model ends, naturally many people vote with their feet. The most important thing in this world is duckweed and impetuousism. What is lacking most is to calm down and listen carefully and dialogue with outstanding elites.
The owner Jason mentioned three issues:
1. What kind of role can this group play in the community in the future of 3-5-10 years in this community?
2. If we have these goals, even if they are vague targets, what resources may we need today and in the future to achieve these goals?
3. What is our status quo and what obstacles, difficulties, or problems we may encounter in the future?
These problems are enough to cause the electronic FUN people to think deeply. Of course, there is a model that can be referred to - the Friendship Union, Huaqiangbei Friendship Union will become today, has become the benchmark of the distribution industry circle and the spire; members of the Alliance are very cherish their membership and feathers, such Closed circles, many people want to go in, but unfortunately have no chance. It can be seen how high quality circles are attractive to entrepreneurs and businessmen.
I mentioned in an article in the previous article that there are three well-known circles in the electronics industry, IC coffee, electronic circle and electronic FUN. These three companies have certain status and influence in the electronics industry. Through the living conditions of China's top 10 circles, we can see that the future disputes in the industry must be a competition between circles and circles. It doesn't matter who you are. The important thing is how a group of people are behind you. This is the most terrible force.
Through the crowdfunding mechanism, IC Coffee has realized geographical expansion and extension of contacts. In the future, this model will become the mainstream of the electronics industry within a certain period of time. The electronic circle is relatively loose and free. Although the number is large, it lacks cohesion and competitiveness. Recently, electronic FUN is also moving toward a fee-based model. In the future, apart from integrating resources and transforming people's networks into value, how to help affiliate companies achieve transformation and upgrade will be a severe challenge.
Birds of a feather flock together. These “small circles†providing industry communication and cohesive values, although they belong to niche marketing, but due to the highly effective dissemination effect of the Internet, opinions of high-end circles should not be underestimated for consumers inside and outside the circle. Entrepreneurial circles are almost always connected with commercial interests. Whether it is the alumni association economy or the chamber economy, whether it is the club economy or the club economy, it is based on the platform of the circle. Members of the circle may join forces, either openly or privately, in search of business opportunities, active cooperation, investment in groups, and group warming in order to maximize their own interests.
Finding business opportunities and cooperation among circle members is one of the most important purposes of the circle economy. Because on the platform built by the circle, information, funds, and projects can be quickly "matched" together to create benefits.
The closed small groups not only provide strong trust, but also have strong norms and supervision within the small groups, and thus guarantee the behavior. This is an important mechanism for mobilizing resources. In addition, entrepreneurs are not willing to let any resources flow, and share their resources with other competitors. Monopoly is the best example. Therefore, entrepreneurs must not only create resource flows, but also create “flow restrictions†to make resources. Stay within your own circle. How to match "resource flow" and "flow restriction"? This is an important function of entrepreneurs.
The Chinese understand that success depends on the efforts of a group of people rather than one's heroism and single combat, so they usually work hard, and even willing to do extra work to bury humanity, apply Ende, establish connections, and connect with people. After operating for a long time, there will be a more close and loyal circle, and become “good buddies†when starting a business. Most of the human flow, gold flow, logistics, and knowledge flow required for starting a business will come from this.
Whether it is a big circle or a small circle, what is more important is what circle you are in. "I don't care who you are. What I care more about is who you are with." This is a mantra of a Ningbo businessman. Entrepreneurial circles are like “successful people clubsâ€, except for learning knowledge, listening to lectures, and taking high-end diplomas that ordinary people can’t match. Circle members may join forces in public or private to search for business opportunities.
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