Two months ago, the VR star company Storm Mirror was exposed to half of the media exposure, and the resulting discussion was that VR winter seems to have come. Investment is shrinking, the stocks are not there, and the bankruptcy news of the wages is one after another. It seems that there is nothing worse than this.
Two months later, on December 20th, Storm Mirror held a press conference in Beijing, releasing two new products: the latest version of the mobile VR helmet "Storm Mirror S1", the 3K screen concept machine "Storm Mirror Matrix".
Scene of the Storm Mirror Launch Conference
After humiliating the weight, the storm mirror shouted with a new product.
Mirror S1 due to the upgraded version of the previous storm mirror, for the time being, simply say "Storm Mirror Matrix". The high-definition picture brought by 3K is combined with FOV's 110-degree wide field of view, and the weight of only 230 grams brings a good bonus in the experience. The only problem in the live experience is that occasional smear phenomenon, the smear phenomenon of the 90HZ refresh rate of the all-in-one should be related to the configuration. To remove this small problem, the price is only 2,499 yuan or a very affordable VR machine.
From the layoffs in October, the financial breaks rumored that the return to the trend, the storm mirror is to bear the burden of humiliation, speak with products. But only the storm, the VR industry's instability is limited, VR winter is there? How will the VR industry develop in 2017?
VR winter is a nonsense? BAT Huawei millet into the fierce
Starting in the second half of 2016, it seems that VR winter has really come, investment has dropped sharply, and bankruptcy news has continued, but the author has found out that this is just a representation. From the action of various manufacturers at the end of the year, the winter is long gone.
At the end of September, Tencent held the “2016 Tencent Global Partner Conferenceâ€. Tencent officially announced its entry into the VR field last year. Today, it also proposed the VR open platform to provide early development prototypes for VR developers. Tencent’s VR layout is still The game focuses on VR content services and is organized around social entertainment layers.
In November, Alibaba virtual shopping Buy+ is on the line, Alibaba's dominance in the e-commerce field need not be described, and VR virtual shopping will be an important tool for Ma Yun to capture more gangs.
In December, Baidu launched the “Baidu vr Browserâ€. Since Baidu launched the video VR channel last time, Baidu has once again laid out the VR video field. The main 2D interface source preview allows users to experience VR video without using VR glasses. However, Baidu has never had too many video genes, and the success rate of new products is relatively low. Whether it can be countered by VR, it will take time to prove.
On December 15th, Xiaomi VR glasses opened for 10 minutes and sold out. This seems to be a victory for Xiaomi brand promotion, but it is undeniable that 199 yuan Xiaomi VR glasses have a role in VR popularization.
On the same day, Huawei's head-mounted VR was officially released. Although it seems that there is a suspicion of following the trend of Samsung, it has to be said that the influence of VR is becoming more and more powerful. Traditional mobile phone manufacturers are currently waiting for the feast.
Summary: In this regard, the “China Cool Alliance†that appeared in the mobile phone industry may be more competitive in the VR field. In the second half of 2016, the VR industry funds have not decreased, but they are more concentrated and more orderly. Small companies have less investment, and large enterprises have significantly accelerated their high investment. If 2016 is positioned as the first year of VR, after the soldiers have discovered the road, the army is about to start an expedition. In 2017, VR is likely to have a major outbreak. The VR industry will invest more in the future, and entrepreneurial groups will shift from hardware vendors to content providers to provide more information support for the VR industry's prosperity.
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