Ma Jing said: "The magic weapon that we are in an invincible position in the market is to implement the profits of our customers and implement the common ups and downs with our customers. Only then will enterprises have the space and power to develop, so that they can walk through today and meet better. Tomorrow. So, I want to talk to my colleagues, let others make money, you will have development." How do he do an electrician with such an adult self-confidence?
Fall in love with electrician seven or eight years
In 1998, Ma Jing, the deputy general manager of Zhongshan Modern Entertainment Planning Co., Ltd. (now Beijing Ailang Culture Industry Group), suddenly thought that he had started to be a sales manager by a friend who introduced to a switch factory in Xiaolan. His electrician career, and has opened up several major cities in East China, Northwest China, Guangdong East, and Hunan Province for 2000 years. He took the opportunity of the development of the western development, and he resigned from the sales manager of Xiaolan Switch Factory to Shunde Leliusan. He is a regional manager and is responsible for the development of the five provinces of Xinjiang, Ningxia, Qinghai, Shaanxi and Gansu. He is known as the “Northwest Kingâ€. In 2001, a very influential friend in the industry recommended to Anling Electric as the marketing director. In the interview, Ma Jing said such a meaningful sentence to describe his understanding of the electrician market: "Remember that a friend named Yang Shuxin sent me a sentence, 'If you love him, let him do the switch, the switch is heaven. If you love to hate him, let him do the switch, the switch is hell. 'It’s my feelings that I have experienced the ups and downs of the electrician market for many years.â€
As we all know, the electrician's switch socket is a labor-intensive industry with low entry threshold and serious product homogeneity, so no matter who enters, it must face the cruel market competition. However, China's electrician market has a market share of several billion yuan a year, and anyone who has the ability can get it. Ma Jing said: "We are very welcome to have more peers in the electrician industry. As long as it is fair competition, we will advance with our competitors. We have a reasonable product structure, and there are eight series in high, medium and low grades. It can meet the needs of different customers; there is a win-win mentality to make customers have money to make a profit; there are a group of high-quality customers who share the same pains with Anling, and we have been working together with us. At present, the company has developed two more. It is closer to the new products of life and consumers. The company's development goal is to double the output in 2008 and take it to the next level. Integrity is the essence of Anling people, and it is our commitment to make customers earn money. We also strive for Do better 1
Let the customers advance and retreat
Let customers make money, this is not an empty talk. Ma Jing likes the story of Wang Yongqing, the king of rubber in Taiwan. He said that when Wang Yongqing, the king of rubber in Taiwan, was making a penny, he earned only one penny for one dollar, so that the client earned nine points and nine points, so he grew bigger. The friends who have played with him have earned nine points and nine points, only let others earn 1 point. The friend is still on the street. Therefore, on the first day of his appointment as the marketing director of Anling Electric, he insisted on the premise of guaranteeing the quality of excellent products. He said: "This is another magic weapon for us to be in an invincible position in the market. Let the customer's profit be implemented and the customers rise and fall, the company will have room for development and motivation. So, I want to go with We say that if you make money, you will have development."
Anling Electric is a Hong Kong-owned company that has always focused on the development of the domestic market, but they still have 70% of the switch sockets. Ma Jing admits that there is a clear difference between the domestic market and the overseas market. The biggest bottleneck is the withdrawal of funds and the difficulty of capital turnover. It is very simple to make an order, which is to order, produce, inspect and deliver. But to do the domestic market is not so simple, the operation of the entire market is a big project, you need to do a lot of work in brand promotion and market layout.
Enterprise development
Ma Jing stressed that a strong brand must be supported by a professional marketing team. He firmly believes that the character of the marketer is in the first place. Professional skills that are not understood can be taught, but people with character problems can cause damaging damage to the company. Ma Jing recruits marketing personnel mainly to look at the character. He said that only the first-class marketing team members will have an excellent team that is dedicated to serving customers and welcoming the interests of the company. When Ma Jing gave training to business staff, he often said: "Customers have no size, and they should treat each other with sincerity. Carefully observe the customer's emotions, build emotional echoes and resonances. Be the bridge and link between the company and the customer, be correct Self-attitude, starting from small things, serving customers everywhere, dealing with problems can not only be considered from the perspective of the manufacturer, not to consider the customer, to let customers have money to make, but also let the company have development."
When it comes to the development of the company, Ma Jing uses two modes to describe the current electrician enterprise: one is jumping and the other is stable. Anling Electric currently belongs to the latter and is making great strides in steady development. He said that no matter whether the speculation is entered or not, it is good for the people to be stable in the market. Development is the last word, and making money is the last word. Whether it is to stabilize the market or to speculate, only making money is the road to development. Don't make a loss-making business that only earns money and doesn't make money. Of course, a stable enterprise must establish its own image in line with its own brand, and it cannot be raised in the depths of people.
At the end of the interview, Ma Jing said with a smile: "Now the industry people say that I am a veteran of the electrical industry. If you want to be old, you have to read a lot of professional books and non-professional books, constantly cultivate your own character, do small things. Sincerely, working conscientiously, treating people with respect and respect, honesty, and pride."
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