The 2007 China Hotel Lighting Design Forum was held in Beijing on April 23. The forum was hosted by China Lighting Association and supported by Beijing Tourism Industry Association. It was co-organized by Fujian Xinwenxing Lighting Co., Ltd. Chen Yansheng, chairman of the China Lighting Association, delivered a speech at the opening ceremony. The forum invited Mr. Wang Wei, Chairman and Chief Designer of Beijing Design Group, to give a report on “Hotel Interior Design and Lightingâ€; Mr. Rogive Van Heide, Chief Lighting Designer of UK ARUP Design Group Report “The Trend of Hotel Lighting Design in the Next 20 Yearsâ€; Mr. Zheng Jianwei, Director of the Lighting Studio of Beijing Architectural Design Institute, gave a report “Conference-type Hotel Lighting Designâ€.
In 2006, it was an extraordinary year for NVC Lighting. During the year, NVC's strategy, structure, and services have undergone a series of adjustments and implemented a series of important initiatives. Especially in the introduction of talents, NVC introduced cutting-edge talents such as Mr. Xia Lei, the CEO of the original TCP China. Xia Lei is an expert in the field of light source and electric appliances. His introduction has greatly enhanced the strength of NVC lighting in product development and integration in the field of light source electrical. It is against this background that in 2007, NVC established the Light Source Electrical Division.
NVC Lighting's product chain shows a new pattern: commercial lighting, light source electrical, lighting, electrician, outdoor and other five parts will be built into a new "NVC series." NVC will no longer be a single competitive commercial lighting, but will be confident in the form of the entire industrial chain. Wu Changjiang confidently said that in a year or two, the lighting industry will definitely have a new pattern.
As an important development area for NVC in the future, what measures will NVC Light Source Electric take in 2007 to operate the market? General Manager Yang Wenzhao of the Light Source Electric Division said that NVC Lighting will expand its depth and breadth under the guidance of the general direction of continuously deepening and improving the operation center model. To this end, he proposed the overall framework of the 2007 light source electrical market operation - innovative marketing model. In 2007, NVC Lighting will be comprehensive in the market strategy of integrating resources, large-scale operation, professional operation, and channel management. Under the guidance, through increasing market input, strengthening team building, increasing support for the operation center, strengthening market supervision, and strengthening service awareness, a series of market instruments will operate, so that the business department will embark on a standardized and normalized as soon as possible. Operation track. Tightly grasp the circulation channel construction In addition to adhering to the key development of traditional channels, NVC Lighting Electric Department will jointly train a group of key customers with performance and potential to carry out key tracking. In 2007, NVC's Electric Power Division focused on the following construction and maintenance in terms of channel construction and channel strategy formulation, implementation and maintenance.
Focus on the operation center, further strengthen channel construction; strengthen training, strengthen guidance, strengthen communication, and effectively improve the satisfaction of growth of channels at all levels; enhance existing operational capabilities, highlight the concurrent and explicit channels, and broaden channels as much as possible Level, build new outlets, add fresh blood; strengthen timely market promotion, benefit the vast number of consumers and channels, mutual benefit and better drive the rapid development of the market; build a channel business team, in principle, one city per city After the national improvement, it will reach about 220 people, focusing on channel expansion, customer maintenance, terminal management, market order and other aspects.
Diversified product structure
Under the "market-oriented, customer-centric" product decision-making behavior model, the light source electrical division re-integrated the product line and combed it into "T8, T5, T4", "electronic transformer and inductor ballast" The three major product lines, including "home circulation", and high-profile introduction of a series of new products such as titanium energy-saving lamps, decorative foam, PAR, LED, etc. At the same time, the lighting project was launched, and the lighting product line was integrated for the current best-selling lanterns in the ancient town, and the new Chinese decorative lanterns of “Chinese knot†were independently developed.
Strengthen marketing team building
NVC's Electrical Business Division has 38 offices across the country and is equipped with 38 highly qualified office directors and is equipped with a number of highly qualified regional managers. They mainly assist and cooperate with various operators and dealers to develop the city and maintain the city. At the same time, NVC is equipped with professional lantern channel expansion and market operation specialists in key cities and districts, and strengthens the development of lighting channels. Improve after-sales service system
Perfect after-sales service will serve as a bargaining chip for NVC in the market. In order to improve the after-sales situation, NVC Lighting Electric Business Department put forward the "eight hundred miles of urgent action" - first claims, trade-in service policy: For all problems returned, the light source electrical department will first return the customer for processing. Then carry out a comprehensive test, if it is a product reason, NVC will accept unconditionally; if it is used improperly, it will negotiate to solve the cost of related products.
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