Yu Chengdong decrypts Huawei's VR strategy and tells the story behind Mate9

On November 14th, Huawei released its annual flagship smartphone product Mate 9 series in Shanghai. Although this product has been released overseas recently, there are still many places in the domestic debut that deserve the attention of the industry, such as Mate 9 and Mate 9 Porsche design Edition, also introduced specifically for the domestic market Mate 9 Pro, Mate 9 Porsche version of the popular concern, although the price up to 8999 yuan, but the price is still lower than the overseas edition of the lot.

Not only the final domestic price and market strategy of the mobile phone itself are different from those of overseas. In the final part of the release, it is also very unexpected to lead Huawei to lead the alliance with BAT and Netease, and the Android established under the support of the Ministry of Industry and Information Technology. At the same time, the reporter interviewed Huawei's consumer business CEO Yu Chengdong and China's president Zhu Ping after the meeting. Yu Chengdong talked about Huawei's layout and ideas on VR and sportswear ecology in detail.

What impressed the reporter is that while Huawei is launching a high-end series of smartphone products, the layout of artificial intelligence, VR and sports health ecology is more worthy of attention.

First, Huawei's sports and health ecology has brought more than 20 partners

In Yu Chengdong's more than 70-minute speech, the slide switch on the big screen is very fast, but two frames are especially important outside the phone. One of the pages is about the healthy ecology of Huawei Sports, which can be seen. This ecosystem has joined a number of intelligent hardware and sports health Internet service platforms.

A few simple ones include smart hardware, Omron for blood pressure monitors, music for wearable products, startups such as Mumu Health and PICOOC, and traditional sportswear brands like Jabra. Eleven of the service platforms are listed, including sports apps such as Yan and Le, as well as medical applications such as Dr. Chun Yu, and also joined the Sports Science Institute of the State Sports General Administration.

Therefore, Huawei is not only creating mobile phones and bracelets for mobile phone manufacturers. It has also “brought” a group of sports and health software and hardware companies to become their own platform. This strategy is similar to Apple’s campaign around iOS and Apple Watch. The ecology is the same, but it seems that the previous progress is relatively low-key. According to the wisdom of things, Huawei's wear and VR services are all part of a department called Converged Equipment, which belongs to the consumer business.

When Zhiwen asked Huawei about the layout of sports health, Yu Chengdong gave the answer that Huawei is constantly improving its sports health, mainly in two aspects, one is to improve the experience, the other is to establish a platform; the goal is to target the apple And Google, Yu Chengdong from time to time quoted a sentence, "Huawei has 90,000 R & D personnel, competitors and we are not in an order of magnitude", without losing the color of the mouth.

Second, Huawei's VR Ecology and Construction: Rebranding Google

For the first time, Zhiwu disclosed the progress of Huawei VR through an interview with He Gang, president of Huawei's mobile phone product line. At that time, the core of the project was a strategic plan and the establishment of hundreds of R&D teams. This time, Yu Chengdong made a further interpretation of Huawei's VR strategy.

The same part of VR is still only a supporting role in the conference of Huawei Mate 9 series. It only appears in a two-page slide. The price of Huawei VR helmet is 599 yuan. The other page shows Huawei. The existing content of the VR ecosystem, the data shows that in this Huawei VR open platform, it already contains 5000+ free movies, 500+ panoramic pictures, 200+ panoramic roaming, and 40+ free games.

This is the first time Huawei VR platform has released these data. Where does the content come from? How is the open platform built? Zhixiang has verified this with Yu Chengdong. The content is all from partners. At the same time, the biggest difference in the platform is that the bottom layer of Huawei VR is entirely developed by itself. Yu Chengdong said that Google DayDream is not open source, Oculus is not open source, so Huawei is new. Build this VR platform. At the same time, the all-in-one machine is also being considered, but at present, the VR helmet, which is mainly suitable for mobile phones, is built from the chip to the underlying software. In the experience zone, we can also see Huawei's VR content experience scene of landing on Mars.

Whether it is the self-built VR platform or the artificial intelligence processing of the memory application mechanism, it is the specific practice that Yu Chengdong said to change the "heart" for "brain" for Android.

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