OFweek smart home network news If a children's smart drinking cup online longer than the child spent in the iPAD, its commercial potential is not more room for imagination?
Yes, this smart interactive glass, Gululu, priced at US$129, has now been quickly sold and sold out in countries around the world. Gululu founder and CEO Jiang Zhiqiang is closely discussing with Foxconn plans to expand production scale. Fortunately, this project has been listed by Foxconn as a key case for "Amoy to become true."
Gululu’s initial startup capital of nearly two million US dollars all came from the founding team's own funds, and then melted Angels: former Xiaomi Technology CFO Yuming Ming and former CFO Huang Hui became Gululu’s “angel†and Qian Qian invested by Withinlink. WPP Group China CEO), Duobaoshu Film & TV Technology Hu Shengzhong (former Hollywood director and gold special effects expert).
In early 2017, Gululu was again invested by a fund company established by the former Alibaba Group CEO Lu Zhaolu. This is a multi-million dollar Pre-A round of financing. Lu Zhaoyi also has many ideas for the future of this cup - it is said that because this is a chance to make a "global brand" cup!
Of course, Lu Zhaojun certainly will not simply because Gululu will become a global brand of "water glass" and invest - this little glass behind, how much business value?
A "water cup"
In fact, if you have used Gululu, you will find it difficult to describe it as a "cup of water," as if it were a life with more intelligence. Because the child's age, weight, and other information are entered in this cup's APP, Gululu automatically calculates the scientific drinking goal.
It contains a variety of sensors, which can measure the amount of drinking water and time of the child.
It has a "touch" feeling, and children can "play" with pets;
It guides children to drink water on time so that "pets" on the cup can evolve. If they do not drink enough water or forget to drink water, the pets will "sadly" lose high scores;
It can also make friends, if two Gululu cups "touch" together, they can instantly join each other's pets, become "friends", and then the score - the pets between friends can also compete to grow speed, of course, this To see which pet's owner performs best;
In addition, it can also be wirelessly charged, crash-proof, and other functions. It is said that falling naturally from a height of 0.9 meters to the marble slab will be unscathed. Of course, it also has a necessary and important function. Drinking water "reports" to his parents.
Gululu's R&D team also introduced machine learning to set up an “anti-cheating†algorithm to prevent children from drinking too much water or draining water in order to get high scores... “In fact, we later discovered that children are really innocent and cute, and we don’t cheat. Imagine more!†Jiang Zhiqiang said.
Let the children compare their spells and pets are good, I am afraid it is the best incentive to urge them to drink water on time!
Is it really a cup? Perhaps more precisely, it is a "cup for children to drink water on time and fall in love with drinking water."
Among Gululu's early adopters, some children with special illnesses experienced changes that surprised parents when they used Gululu.
In the high quality customer reviews on the Amazon in the United States, many parents described the magical effect of Gululu on promoting children’s drinking water—“Water is Medicineâ€.
The American mother said that her daughter has inherited polycystic kidney disease. For this disease, water is not only an important element in maintaining life, but it is also an effective medicine to control the disease. Since her daughter used Gululu, she found that her daughter's behavior of not taking the initiative to drink water has greatly improved, from the state of constant water level in the cup to the often empty cup, and actively replenishing one or two times daily to drink water every day. Increased, renal cysts slowed down and kidney failure was effectively controlled.
Nowadays, parents of children with diabetes, autism, leukemia, liver and kidney disease from around the world, and hospitals and public welfare organizations dedicated to helping them have found Gululu, hoping to use Gululu to ensure that these children drink water. And it is closely monitored.
The Children's Hospital in Los Angeles has also recently invited Gululu to participate in the hospital's research program for diabetes and obesity in children, and hopes to use empirical research to measure Gululu's actual impact on children's health.
Unfortunately, this is not a cup that anyone can buy. Only at 0:00 on May 15th before Tmall began pre-sale, Gululu can only sell on Amazon.com USA, Hong Kong and Taiwan.
This may be because Jiang Zhiqiang wants to test the reaction of the market. Gululu is the first high-end route for consumption upgrading. Therefore, it is only introduced in Hong Kong's high-end department stores such as K11 flagship store, Taikoo Shing, and Hong Kong Eslite; Taiwan Then, several flagship stores in the Far East Telecom and Eslite shopping malls will focus on display and sale, and several major e-commerce platforms will soon start selling.
In the U.S., Gululu has both online and offline: On the one hand, as a member of the "Amazon Exclusive Collection" of 300 brand members, he has received hands-on docking at the Amazon headquarters to jointly build brands, manage prices, and crack down on counterfeit products and unauthorized dealers. On the other hand, it also landed in high-end schools and smart home product stores in New York, Los Angeles, San Francisco, Seattle and Borde.
The result was not bad. Since the official entrance into Hong Kong at the end of 2016, Gululu has sold 16,000 smart cups! The new version of the Gululu Water Elves, which is about to be launched in China, is more likely to become an explosion because Gululu has fully upgraded its pet image and animation to 3D. The picture is more vivid, interactive and more interesting, and sound more abundant.
Of course, this is not Gululu's future.
A children's world
If WeChat is connected to adults and QQ is a social tool for young people, then it must be said that Gululu may become a social product that a child has used since kindergarten, a children's version of QQ, WeChat.
It is reported that Gululu's next-generation products do not rule out communication. Several telecommunication operators around the world have taken the initiative to find Jiang Zhiqiang during Gululu's crowdfunding. Taiwan's Far Eastone and Hong Kong's HK Telecom have already cooperated. Japan's SoftBank, France's Orange Telecom, Australia's Brightstar and KDD are also talking about In-depth cooperation - such features have precedents in children's smart watches.
However, this is obviously not the whole of Gululu.
If we deconstruct this product from the commercial layout level, then all his account systems must exist in the cloud - Jiang Zhiqiang said that Gululu is using Amazon's "cloud" service, and its construction is actually a children-based social world.
First of all, this world has "characters," stories, and emotions, with cute characters: the swift water elves. In addition to the continuous development of 3D animations, for the Gululu theme song, Jiang Zhiqiang also specifically found the former Emmy and Grammy Award winner music producer to work together to create the first theme song... and this Behind the image of the series, "Cultivation" is the gradual expansion of the IP of Gululu.
The second is the content. Once the connection with the children is established, the water glass will undoubtedly become a terminal “carrier†for connecting children. On the screen of the cup, if the pet and the ranking can be displayed, it can also tell stories, listen to songs, and broadcast. Anime, video clips, in other words, maybe even treat the Gululu as a cup-shaped mobile phone, which has an extra function of supervising children's drinking water.
Gululu is still iterating. The pre-sale of Tmall 520 Parents' Day is a new version of the 3D function. In the future, there will be more content for children to download, pay for subscriptions and simple games and educational content.
Imagine if this is a product like Microsoft's "Little Ice" that allows children to chat with their friends in the cup every day. Gululu is undoubtedly a smart partner.
If this is a "book" that can automatically broadcast news and show stories, then Gululu is a media platform;
If it is an English education service provider that can connect children to chat with American teachers in English... then Gululu is an entrance to various services.
If it can install applications, download games or applications, Gululu is an Android platform operating system.
That's right, the first generation of Gululu is now a platform that can self-upgrade from the cloud! Of course, Gululu is also currently trying to increase production capacity to solve the problem of supply shortage.
According to Jiang Zhiqiang, Foxconn has internally discussed Gululu as a typical case of “always getting richâ€; another case was a new product that was not yet released by Mobike. The veteran manufacturer is trying to find more companies like Gululu to help it transition from pure manufacturing manufacturing to advanced smart manufacturing. The reason why Foxconn can be persuaded to become its own manufacturer is also very simple. Foxconn is also trying to find high value-added “explosive models†outside of Apple.
Both hands must be "hard"
Saying that the founder of Gululu Jiang Zhiqiang resigned before he started his business, he was actually the chief marketing officer of the Renren Company. In 2014, he resigned from Renren. Since he is also a diabetic, he has a feeling that he wants to choose a health-related entrepreneurial project. Since several partners have children, they feel that drinking water is a big problem - they do not drink enough water.
Yes, maybe some parents don’t attach much importance to drinking water, but Jiang Zhiqiang’s previous research found that for other parents who value children’s drinking, they really satisfied their “hard needs†— before they How to remind children to drink water is not OK, nor can the children take initiative to drink water as a living habit to develop. Adults know how important it is to drink water and drink water properly!
Another hand is "hard", that is, Gululu wants to create its own "umbrella" and "moat."
Gululu's "Two umbrellas": First, hardware - this is the big Internet companies who love to make "easy money" - BAT, will not easily enter the field, for them, too "heavy" Now. The second is to continue to rapidly iterate and develop cultural content so that competitors can never catch up.
Jiang Zhiqiang and his team have continued to introduce new content and selling points to the children in order to maintain their freshness of “Gululuâ€. For example, in the new gameplay, Gululu provides children with more collection elements: as long as they continue to drink water, they can constantly harvest gems, unlock small creatures and get pet accessories; the pet's level will also continue to increase. , Unlock various fantastic skills moves!
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