Whose cake was moved by the WeChat program, and who would the cake be assigned to?

“We think that a good product should be used up and go... Do you agree?” asked Zhang Xiaolong.

"Agree." Someone responded.

"The ones who agreed to have no serious thoughts." Zhang Xiaolong said.

This is the scene that occurred at the open class of WeChat at the beginning of this year. Subsequently, Zhang Xiaolong explained, "In fact, all products are tools. A good tool is to complete the user's goals with the highest efficiency and then leave as soon as possible."

Therefore, his lyrics mean that time is quality, stickiness is the result, it is not a critical criterion, and the essence of the problem is efficiency.

Also in that open class, Zhang Xiaolong revealed that WeChat is pondering a new thing - application number. Unsurprisingly, after the first half of the year, when the "application number" launched a beta version, it blew up the circle of friends of Internet practitioners.

Why is WeChat?

The first article on the screen - "WeChat application number came" - from the grapevine news, the highest rated comments are:

" Real-time attention to the reading of this article, the speed of spread is scary, WeChat a small action for the Internet people, is the new policy issued by the State Council! Another wave has arrived, we are ready to board! "

In this situation, people can not help asking, why is WeChat? The cheapest answer is nothing more than: Wechat has a large user base, and users spend a lot of time on WeChat.

Compared with other platforms, CEO Chen Shuyi of Egret Times told Lei Fengwang:

“Actually, UC, Baidu, and QQ browsers all pushed so-called 'light applications', but there are two WeChat and they are not the same.

First, their diversion is still based on the behavioral habits of the user's search. The mobile terminal continues to use the experience of the PC. The WeChat program is actually a content between the webpage and the native application. A lot better, infinitely close to native apps.

Second, WeChat is an application that users use very frequently and trust. With WeChat, the user must authorize the camera, address book, location, spiral sensing and other permissions. If it is other applications, users may not open these permissions. ”

Above, WeChat is the result of public opinion.

Whose cake was moved?

After the launch of the WeChat little program beta program, renowned programmer Huo Ju said, "WeChat has made it like the App Store and has to review it. What does Apple think? It's really a shoplifter and a shopper."

Obviously, WeChat and Apple have had communication in this regard. Six months ago, the "application number" became today's "small program" is the product of the two games. The evidence is in Ma Xiaolong circle of friends to write the phrase - "Apple would not let us call application number, probably a good thing."

Another view is that sooner or later, Apple and Tencent will fight one.

In Chen Shuyi’s opinion, WeChat indeed has established its own ecology above the hardware. It will take into account Apple's policies, or do some exchange of interests, but WeChat is already big enough to have the right to speak. This is a fact that Apple must respect. Extremely assume that if Apple blocks WeChat, will it affect users' purchase of mobile phones?

Suddenly reminiscent of the 3Q war six years ago.

Looking back, if it turns out that WeChat can provide users with the same value at a lower cost, what is Apple losing? It's nothing more than those developers who don't belong to him, and the profits that come with it. No solution.

Of course, this is a high-dimensional topic. Will WeChat be pulled back to the Super App camp, where will the applet's cake be moved? Still a Super App.

Chen Shuyi told Lei Feng Network (search "Lei Feng Network" public concern) :

“Especially service and information apps are like today’s headlines. Most of the above articles are also distributed through the circle of friends. If WeChat can directly provide the same services, WeChat will cut away the use time of many users. ”

According to Zhang Xiaolong, Wechat is a platform, but it is not a traffic platform. The essence of the public number is that it hopes to emerge more creative things on this platform. In other words, the same creative things, he does not mind using WeChat to achieve.

In theory, this does not conflict with the interests of developers. WeChat can both bring users and provide it with better basic services, such as payment. But sensitively, on WeChat's "smooth" platform, it is impossible for developers to get user information like native applications.

How this game evolves seems to refer to the story of Jobs’ persuading major newspapers to embrace the App Store. In the face of benefit maximization, all obsessions are no longer important.

Who is giving the cake?

Tracing the outlet, App Ventures was already four years ago. A grim fact is that "it is very unlikely that we will become a unicorn in the future as a third-party independent APP." Chen Shuyi said, "now the head of the tool APP Most of them have to go to peace or death, such as calendars, news, weather, amnesty and the like."

In contrast, HTML 5 actually broke out. What's interesting is that it was also on WeChat.

“Our 2014 “God-level package” was the result of the spread of fire among friends. At that time, there were nearly 20 games with more than 10 million DAUs. But last year, WeChat restricted the circulation of friends.”

At that time, Chen Shuyi said in an interview: “It is unreasonable to let any of those things be allowed to spread. After WeChat shuts down, it is definitely necessary to make rules and open up, because the user needs are there.”

In response to this demand, Chen Shuyi saw that a large number of Android and iOS developers are now learning HTML 5 technology.

“The trend is here, it is a more general technology. After the small program is opened, the talent demand in this area will certainly be more. Our developers in the background are even higher this year than in the previous year and the year before. There are over 100,000 developers already using our tools. And this year we received a lot of demand, such as introducing HTML 5 engineers and training.”

The migration of development groups is actually not a new thing.

“Recall that in the PC era, such things happened. For example, when Jin Shan recruited engineers to write software, the benefits were high. But later those vertical services all made websites, and users obtained services through search. So after a considerable number of software engineers became unemployed, they could only relearn how to make websites."

Chen Shuyi believes that the same thing must happen on the mobile side.

Conclusion

The public number has provided tens of thousands of self-media, but this is not the original intention of Zhang Xiaolong. In his speech at the beginning of the year, he said: “I myself am a programmer for many years. I think we should do something for the development group.” This is the origin of the “WeChat applet”.

As for its appearance, it is probably a form that is similar to a public number but more convenient, easier to find, and easier to use than a public number, Zhang Xiaolong said.

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