In 2007, the steel frame switch was popular throughout the country, and the sports marketing was blowing. The diversified development of the enterprise was prevalent, and the electrician lighting channels penetrated each other...
In 2008, where is the electrician industry?
Trend-Intelligence products lead the future market
The progress of time has advanced to 2008. The electrical industry has undergone two industrial upgrades. Every major market change has come from a real technological innovation, and there have been alternative products. At present, all kinds of switches and sockets have many styles, and the shape is more and more individualized. For example, the surface is painted, chrome-plated, leather, etc., but most of the enterprises are introduced to the market with the innovation of styling. Serious. 98% of electrical products are only satisfied with the use of the function, basically no added value. However, it is meaningless to only satisfy the design. More consideration should be given to the safety and convenience of the product. As a result, the public electrician enterprises began to explore the upgrading of switch sockets, which became one of the focus of the electrician enterprise in 2008.
The trend of electrician companies seeking product upgrades will become more and more obvious in the next year. At the 2007 Guangya Exhibition and Guzhen Light Fair, electric power companies including NVC, Tianji Electric and Rifeng Electronics displayed themselves. Smart products, in which NVC Electric demonstrated the intelligent lighting control system at two exhibitions. According to Xiong Dayong, the head of NVC's Electrical Products Center, NVC has a systematic plan for the next generation of electrical products, providing consumers with one-stop lighting power control intelligent and humanized solutions. The intelligent control system integrates the intelligent control of various light source lamps, ventilation equipment, electric curtains, awnings, projection screens and other equipment to achieve the coordination of one-button equipment. The system is highly automated with traditional switch installation and easy operation. It can replace traditional wall switches and can be interchangeably installed with traditional switches. In addition, it can create various living and working light environment scenes according to lighting needs. Atmosphere.
As the electrical industry puts higher demands on the safety level of electrical products, more products that pass electronic technology or intelligent technology will be applied in the field of switches. In the field of sockets, the understanding of safety will also be mentioned as a new one. The height, for example, there are many sockets with leakage protection devices. In 2008, electricians will save energy for future industry changes and shuffling, and the market voice of smart products will be even louder.
Trend 2 Electric and Lighting Products Diversified
If the lighting companies leap from the industry brand to the mass brand, the two years have gradually become clear, and the operation of the mass brand in the electrical industry has been for a long time. A few years ago, the premise of electrician products, people immediately think of Qisheng, Panasonic, the influence of its brand is self-evident. In recent years, with NVC, Opp, Huayi, Raymond, Huatai, Aox, Sanxiong, Aurora and other lighting companies have entered the field of electrical engineering, Jinli, Tianji, Hongyan and other electrician enterprises to launch lighting products, lighting and electrician Channel integration has become a climate, and the operation of the electrician brand has undergone earth-shaking changes. With the gradual popularization of “one-stop†procurement methods, whether it is the lighting products of electrician enterprises or the introduction of electrical products by lighting companies, it will become an irreversible trend.
Trend three corporate brand promotion efforts increased
Looking back on 2007, low-level competition between domestic electricians still exists, and the situation in which miscellaneous companies mislead consumers at the end market is very serious. Although the electrician companies have done a lot of brand promotion work in the past two years, such as Langeng, Jinli, Tianlang, etc., they have spared no effort in brand building, and they have also achieved remarkable results, but the current competitive market in the electrical industry is still not clear enough. It can be said that there is no real strong brand in the electrical industry at present, because no market share of a brand has exceeded 10% so far. Therefore, in the market competition of the electrician industry in the next few years, it is still the enterprise to build a strong brand in the industry. The work in China is precisely because of this, it is inevitable that major companies will increase their brand promotion.
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