Since the “Tomb Notes†in 2015 popularized the concept of “Super Net TVâ€, the video website has gone through three years of hurrying, now forming the iridescent arts, Tencent, Youku tripartite balance, behind the stale competition is the continuous spread The war - from competition in content resources to talent competition.
First, the big coffee frequently "touch the net", video site competition upgrade
In recent years, video websites have actively occupied the top copyright dramas on the one hand, and on the other hand have been plunging deep into homemade content. In addition to constantly expanding the diversity of home-made content themes, they have also made every effort to increase the production level of self-produced content. Improving self-prepared standards has become a common method for attacking the right to discourse.
1. iQIYI: change in peace, creative charge
From the above table, it is not difficult to find that the frequency of film and television big coffee “touching the net†is getting higher and higher. Iqiyi has become the most important output platform, and many self-produced dramas produced by big coffee have the meaning of industry revolution.
For example, the first "Super-Megadra" and "Tomb Notes" unveiled the prelude to the payment model of netcom members, and all the first-class masters of the "Old Nine Doors" set off a "Clip Advertisement" creative craze. The new version of "Edwardd Eagle Hero" was produced by Guo Jingyu. "Biography" is the name of the repertoire. The "River God" produced by iqiyi and Gongfu Film and Television Co., Ltd. has shot the first shot of the drama of the online drama. He invited the Chinese film godfather Han Sanping to produce the "crime without a license" as the supervisor of the criminal suspense drama. High word of mouth. Iqiyi has been walking creatively at the forefront of video sites.
2. Tencent & Youku & Sohu: Fearless and Steady
In the homemade masterpieces of other video websites, many well-known TV producers and teams can also be found.
Such as Tencent's "Ghost Blowing the Lights of the Perfect Ancient City", Kong Yu, Hou Hongliang's first pioneering exploration theme, contributed to the birth of good content; senior producer Tang Lijun and screenwriter Rao Jun's Youku self-made drama "shaking it, Abe" to make costumes The sci-fi network drama became possible. Sohu's self-made drama "The Unwitting Master" produced by Lin Yufen, Cai Yixi, and Li Guoli team set off a small upsurge in the drama market and triggered an upsurge of drama in the Republic of China.
Although they did not seize the opportunity, the major video sites still kept a clear head and a firm pace in the competition.
Second, the big group of movie enters the frontline cafes to join the drama
The recent iQIYI, Tencent, Youku video sites have announced the 2018 big drama list, the reporter sorted out the situation of the home-made drama series that have announced the main creative lineup, as shown below.
1. Hall of Fame filmmakers preferred iQIYI
From the above figure, we can see that there are film-level creations in the three self-produced dramas with open information. For example, Tencent’s “Ghost Blowing the Light†is directed by Guan Hu, “Hong Kong Wall Street†is directed by Andy Lau and directed by Huang Guoqiang. Youku's "Madhouse" was supervised by Chen Jiashang.
Relatively speaking, iQiyi's 2018 self-produced movie café was even bigger.
The association of “Sword Dynasty†Shadow Roaming produced by Feng Xiaogang creates a new dynasty that takes the sword to the world. The drama was officially launched at the end of 2017. Zhou Xingchi took the “Journey to the Fall†to make a trip to the West. Netplay Lakes and Lakes; Talented Women Serve as Xu Xuanlei’s Supervisor of the “Two Million Year Old Schoolmate,†carrying its film team and the United States' late special effects team to set off a new trend of campus sci-fi;
The famous director Wang Jing touched the electric grid for the first time and joined hands with the Chinese science fiction literature godfather, Ni Kuang, to present the popular IP "Adventure King Wesley" series of masterpieces and unveil the new sci-fi action adventure.
Chairman of the Jury of Hong Kong Film Awards Committee, Mr. Chen Jia, who took over as the supervisor, will be reconstructed by Zhang Xiaolong to celebrate the grandeur of rituals and create a martial arts light comedy; following the high reputation and highly popular self-made drama “River God†and “Uncensored Crimeâ€, the love Once again, Fantastic Art teamed up with Chen Guofu and Gong Fuying to create "River God 2" and "Animal Management Bureau" to create "War Legend" with Han Sanping...
More than ten projects are escorted by super-strong trucks, especially Zhou Xingchi, Xu Jinglei, and Wang Jing, who will present the first debut on the iQiyi platform. The powerful adsorption of the head platform to the head talent is expected to achieve both content and production. Another leap in dimensions and escalation.
2. The number of iQIYI's first-line hits is twice that of Tengyou's two.
In terms of quantity, the number of self-produced dramas involved in the iQIYI luxury start-up lineup is almost twice that of Tencent and Youku. This not only reflects the huge brand influence of iQiyi in the industry, but also to some extent. It reflects the comprehensive strength of iqiyi based on its powerful platform operation and operation capabilities. In addition to the hall-class movie cafe lineup, iQiyi is second to none in terms of the group of TV producers.
The well-known ascendant Bai Yifei joined iQiyi, and took the first place in the entire network and ranked the first in the fantasy IP "Great Juggernaut" and the explosion model IP "Grand Trace Critical World". The former was known as "Oriental Edition". Lippot, is expected to create an oriental fantasy epic that is a type of “game of powerâ€. The latter presents an aerial giant. The author of the first-line writer writes “The Thousand Bone†and Guo Guo, the author of the “Southern School†writes “Flower Boneâ€. The prequel "Science and Romance" and science fiction work "The Source of the Universe";
In addition, iQIYI cooperated with Shaw Studios for the first time, and invited “Hong Kong Ghost Writer†Chen Sanwang to write “The patron saint†who had ever written “My Zombies Have a Dating†classic series, which greatly provoked The curiosity and youthful memories of the 90-year-old audience that I and the Zombie have grown up with in a series of works.
From the point of view of all the films, the three major video websites each have a gorgeous lineup and each has an explosive appearance; in terms of self-made dramas, it is not difficult to find out through the statistics of the three self-made dramas that have made public the original lineup. The home team has a top line-up on the group disk. In particular, regardless of the self-produced drama level, the number of self-produced drama talents or the quality, the homestay has a significant advantage. Become the heavyweight of this year's iqiyi aspirational video website.
Third, nurture new people, use "talented leverage" to incite "content outlet"
Inviting major coffee entrepreneurs to become an important measure for the competition of AiTeng excellent talents. In the long run, having their own “talent reserve bank†is the long-term solution. At this point, the three major video websites have been active in recent years.
1. Iqiyi: recruit professionals in various fields
iQIYI first implemented the concept of "Super Net Opera" and paid attention to the development of original content. Therefore, it has a precise orientation and direction for talents. It not only expands and expands the content industry chain with its partners, but also extends its reach to variety shows. , PGC, IP works, animation industry chain, but also to support and nurture different types of new talents, such as actors, producers, net director, etc., to maintain the talent in all fields with both professional and professional characteristics. In the long run, iQIYI's talent reserves are in full swing and need to be concentrated.
2. Tencent: Valued the "Net Generation" creator
Tencent's cultivation of film and television talents places special emphasis on the “net generation generation†creators and joint penguin film and television, and input talents for self-produced plays, original variety shows, etc., and provide talents with various support and propaganda windows.
3. Youku: Developing Creative Potential for Student Groups
Youku has always focused its talent lens on young generations, focusing on the talents of universities, academia, and campuses. From creative directors, to online video creators, to campus-based original IPs, they are all within their supporting programs for student groups. Support to a certain extent can reduce costs and risks.
Through combing the talented person's strategic plan of iQiyi, Tencent and Youku, it is not difficult to find that every family is actively training young people.
Write last
In the final analysis, content competition is a competition for talents. Inviting major coffee owners to create productions for self-made dramas can ensure that the quality of the drama itself can be used to further increase the level of drama standards.
With home-made content being valued, good talent means good content, and the number of top talents can reflect the strength and weakness of the overall strength of major video sites. The presence of young talent indicates the future content of major video sites. The high and low endurance capacity, of which, iQiyi has the highest frequency, the highest input, and the deepest and widest scope and scope.
It is not difficult to see from the above analysis that iQIYI's partners have the most abundant reserves and are expected to continue to maintain their leading edge in the future competition.
Capacitor Motor,Furnace Capacitor,Start Capacitor,Capacitor Start Motor
Wentelon Micro-Motor Co.,Ltd. , https://www.wentelon.com