With the continuous improvement of people's living standards, "consumption upgrade" has gradually become a key search term in the new era. Consumption upgrades have not only stimulated the development of China's home appliance industry, but also better met the increasingly stringent demands of consumers.
Take the washing machine product. In the past few years, the washing machine industry has ushered in the spring of development, and various brand companies have invested heavily in research and development and technological innovation, subverting creation, and aiming to seize the pain points of users. So, what are the key points and trends in the development of washing machine products today? Is it a refined product design, an intelligent control experience, a new healthy washing concept, or a high-quality toiletries? In this regard, Panasonic teamed up. Gome gave such a perfect answer.
Mr. Hu Jinxi, Marketing Director of Hangzhou Matsushita Household Appliances Co., Ltd. delivered a speech
On March 28, 2018, the Panasonic cabinet-type washing machine Cuble Royal Platinum series Gome's launching ceremony was held in Beijing on the theme of “flat and unconventional.†The industry's first cabinet-type washing machine developed by Panasonic officially unveiled the mystery to the public. Its artistic appearance and new design concept have attracted wide attention from all walks of life. At the meeting, Matsushita Washing Machine and Gome also announced the strategic cooperation plan between the two parties. In the future, the two sides will carry out in-depth cooperation on the high-end washing machine market.
In the face of the high-end trend, they choose strong and strong advantages to complement each other.
Since the reform and opening up, the rapid development of the economy has not only achieved China's current global leading position, but also spawned the world's largest middle class. This part of the middle class as the main force of China's consumption upgrade tide, the quality revolution will accelerate the high-end process of the washing machine industry, the rapid development of high-end washing machine products will also become the driving force for the continuous growth and upgrade of the entire washing machine industry.
The guests at the meeting jointly opened the launching ceremony
At present, the high-end washing machine products show a new situation of diversified subdivision and blooming, but as functionalized home appliances, there are more products, and it is inevitable to escape the stereotypes of the same pattern, which is very easy to create aesthetics. fatigue. Panasonic has seized this pain point, breaking the design of traditional washing machines, and launched this high-end cabinet washing machine, which is fashionable, intelligent and healthy, and is at the forefront of the industry technology. Panasonic Cuble Royal Platinum Series Roller The washing machine greatly meets the high-grade demand of high-end people.
Gome is in contact with Gome, because Panasonic has taken an important position in its “domestic industry leading home appliance retail channelâ€, combining strengths and strengths, deepening strategic cooperation, and leveraging Gome’s powerful channels to release more competitive advantages. In terms of Gome, the quality consumer advocates advocated by it are in line with the high-end quality of Panasonic washing machines, so that they can rely on more than 1,600 physical stores across the country, strong supply chains, logistics channels, Internet big data and Cloud computing provides strong backing for its back-end technical support.
"Beautiful" is the first feeling of seeing TA, but people actually have the main connotation
When you reach a certain expectation, you will say "doing beautiful"; if you see a beautiful woman, you will say "this girl is beautiful"; and Xiaobian today saw this Panasonic new cabinet washing machine Cuble Royal Platinum series Involuntarily said "good and beautiful"! Yes! "Beautiful" is the first feeling that people see this new washing machine, but don't forget, people actually focus on the connotation!
Panasonic new cabinet washing machine Cuble Royal Platinum series
It is understood that this Panasonic new cabinet-type washing machine Cuble Royal Platinum series won the 2018 China Home Appliances Epland Innovation Award at this year's AWE2018 exhibition, and also won the 2018 German Red Dot Design Award. The aircraft has 533 important parts and 8 innovative patents. Subversive use of the minimalist aesthetic flat cabinet-style integrated design, the common "opening window" of the drum washing machine is upgraded to "open the door", while the convenient access to the clothes, the design and technology will be fully realized.
Washing machine door opening details
The washing machine has a slim body with a golden ratio of 585mm*596mm*845mm, which does not occupy space and is freely placed. The vacuum coating process gives a delicate, transparent and elegant visual effect. The front 38-inch super flat diamond tempered glass door, combined with high-strength alloy process shaft, super load-bearing, solid and durable. The center of the 450mm LED star å…‰ large aperture can be hidden with the working process of the washing machine. The optical anti-reflection 7-inch TFT touch screen set above is full of technology, and can promptly remind you of date, time, weather, temperature, humidity, washing and other information. The interface is clear and friendly, and the use is simple and convenient.
Washing machine inner tube detail
In terms of functions, the performance of the aircraft is strong. The washing machine is equipped with Care+ health net protection system, nano water ion deodorization technology + light dynamic silver sterilization technology + bipolar decoupling technology, which can achieve multiple functions such as odor removal, sterilization and mites, fully satisfying modern Family health care needs. In addition, the APP remote intelligent control system allows the user to remotely issue commands to the washing machine via the mobile phone. ECONAVI energy-saving navigation makes the washing machine have a smart mind, knowing the water temperature and the material of the clothes better than the owner. The ultra-large capacity drying makes the weather and season no longer affect your quality of life, even in the rainy weather, you can enjoy the convenience of washing.
Washing machine live show
Panasonic's new cabinet-type washing machine Cuble Royal Platinum combines art and practicality. Whether you put it in the bathroom, balcony, kitchen or in the living room, it can be combined as a piece of art and modern home decoration. Bringing users the dual satisfaction of quality and taste. (Currently, the national unified price of the machine in Gome is 15,995 yuan)
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