Dedicated to the development of the industry Reporter: Mr. Yu, hello, congratulations on your search for the top ten marketers. In this selection, your vote is in the top three, and the attention and support you receive is self-evident. Share your award-winning feelings? Yu Baoer: The marketing talents in the lighting industry are scarce. Many marketers are half-way and feel the river crossing the river. As the industry continues to grow, many excellent marketers are gradually growing up. This achievement we have achieved today is insignificant compared to other mature industries. I am willing to join hands with the people with lofty ideals in the lighting industry to exchange and learn from each other and contribute their own strength to the development of the lighting industry. The industry has continually surpassed the reporter: 13 years ago, you were the deputy general manager of Southwest Decorative Materials Supermarket. At that time, the company's annual sales performance was 300 million yuan. According to reason, your position and treatment are very enviable. What prompted you? I ventured into the sea and chose the lighting industry? Yu Baoer: I think it is a restless heart that urges you to constantly surpass. At the time, West Under the operation of the decoration materials supermarket, the annual sales performance has exceeded 300 million, which was a very good sales performance 13 years ago. It is a considerable scale today. At that time I thought State-owned units, even if they are in the position of general manager, can't achieve ideological transcendence. There is a saying that “how far can you go, how far you can goâ€, only if you have the idea of ​​dare to innovate, you can create The business that truly belongs to oneself can only achieve self-transcendence if it has the ability to innovate. The choice of operating lighting products is because the decorative building materials that I have previously operated have many similarities with the lighting industry, and they are also their own specialties; I also saw that the entire building materials field and even the lighting industry were in the nascent stage, and the market had a lot of room for development. Reporter: Entrepreneurship is hard. What is the biggest difficulty when you enter the lighting industry? Yu Baoer: When I first entered the industry, I faced many setbacks, such as funds and market disorderly competition. The funds are the problems that many people face when they start a business. At the beginning of the business, the market development and team building require a lot of money to invest. Although I have some savings through my own struggle, I still feel at the beginning of the business. Certain pressure.
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