Reporter: Hello, I am very glad that this magazine can interview you! Lanpu Technology is a fast-growing new enterprise in the industry. How did you accurately locate the company's business model and products?
Accounted for the total: Lanpu was established at a time when the domestic optoelectronic industry was developing rapidly and the international demand was expanding. However, some domestic veteran enterprises have fallen into the Red Sea due to the fact that they are subject to foreign suppliers, technical lags, and backward management. Although foreign brands have entered the domestic market one after another, it is difficult to adapt to the needs of the Chinese market due to lack of understanding of the Chinese market, difficulty in accurately understanding demand and high prices. From the very beginning, Lanpu decided to use the blue ocean strategy, introduce excellent technology and management team, produce medium and high-end products with low-end and low-end products, select target customers, and rapidly expand the market; our product positioning is relatively accurate, that is, the maximum is Improve product performance and quality, minimize costs, and meet customer needs at different levels.
Reporter: Your company's market operation ability is unique. Can you talk about this situation?
Accounted for: We mainly use project contractors, system integrators and even peers as our customers, so our market expansion work is a tree-type development, which means that one of our customers can bring us several end users. And it is a steady stream. Since we maximize the performance-price ratio of our products, most of the profit margin is left to the general contractors, integrators, and of course the end users. In addition, we have a large number of overseas users, and our export volume is increasing year by year.
Reporter: Corporate culture is the growth competitive advantage of an enterprise. How far a company can go is largely determined by his corporate culture. What kind of corporate culture has Lanpu created, and what kind of promotion has it contributed to the stability and orderly development of the company?
Accountant: Corporate culture is in fact a human culture. I think that a company is the most important person. Therefore, we must "respect people and people-oriented, and talents are the source of value for all normative values ​​and policy measures."
Specifically, "people-oriented" is to start from the characteristics or actual conditions of human beings. All systems and measures reflect humanity as much as possible, respect human rights, and cannot transcend the stage of human development, and cannot ignore human needs. Maslow's theory of demand always reminds us whether to give employees what they want, such as the realization of self-worth, growth and development opportunities? Of course, we must also clearly understand that there is no perfect individual in the world, only a perfect team, so we must strengthen the team building and focus on the growth of the team. Only in this way can it promote the stable, orderly and sustainable development of enterprises.
Reporter: As we all know, products are the foundation for building a brand building. What products does Lanpu mainly cover? What are the product features? How is your company positioned for future products?
Total: At present, Lanpu's products mainly cover LED display screens and related products, urban beautification products, terminal display products in the field of intelligent transportation (ITS) and related information system application products. The common feature of these products is "high performance, high quality, low price, low maintenance" and has a strong market appeal. In the future, we will further increase technology research and development to ensure that our products are in a leading position in technology and quality, and have completely independent intellectual property rights, which not only meet the needs of domestic users, but also face the global market.
Reporter: In the face of the increasingly competitive optoelectronic industry, how do you plan the development of Lanpu? What kind of strategy do you need to plan for the market if you want to develop healthy and lasting?
The total competition: The more intense the competition in an industry, the broader the prospects of the industry. I think Lanpu will continue to strengthen its technological innovation, management innovation, and continuously improve its service awareness with its high-quality, low-cost products. Long-term stable strategic partnership to maintain the unique competitive advantage of Lanpu.
Our company will continue to expand to the upstream of the industrial chain and extend downstream. The stretching of the industrial chain will help to improve the overall competitiveness of the company. In a certain sense, it will also protect the overall economic benefits of the enterprise. Our company will continue to enhance inclusiveness, gradually build a diverse team, respect and trust these teams, and build a global vision with them, because we will face the global market often facing the future market, we will continue to actively seek Change, seek development opportunities in change, and form a self-improvement mechanism.
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