Absence of marketing strategy
A company without strategy, just like fighting with an enemy in the dark, can only make a fist. Now, Chinese companies are truly strategists, the sincere "Haier", Gao Fei's "Little Swan", the steady and steady China Mobile, and the rising star of China Merchants Bank have set an example for other Chinese companies. Most of the current Chinese companies are only planning to do so in the current period. They have never imagined the future when they started, causing the company to operate blindly. Just like the 2003 Lubricating Oil War, when Uni-Lubricant aims to target China's rapidly growing private car market, and at the expense of CCTV, the domestic Kunlun and Great Wall also sneered at its actions, believing it is a short-term behavior. It is not known that the shaping of the unified lubricant has triggered the reshuffle of the entire lubricant market. When other brands followed in 2004, the unified lubricant brand has taken root in the minds of consumers.
Now many companies also have their own clear marketing strategies, but all the personnel, including R & D personnel, production personnel, etc., do not really think about the issue from the perspective of marketing strategy. Often, marketing is only a problem that cannot be sold as a sales department. There is no market integration operation in the sales department, and there is no integration and management based on the customer's internal value chain. The internal marketing resources cannot be effectively coordinated and integrated, and the marketing strategy needs to be implemented in each department. Individuals, as a company, how to truly face the market as a whole, how to let all employees take responsibility for the market as a whole is the basis of the existence of marketing strategy, otherwise the strategy will become a piece of paper.
As a company, only by formulating the right strategy and adjusting the strategy according to changes in the market, and adapting the strategy to everyone, can we meet the needs of the market.
Absence of marketing management
Now look at whether a company is a marketing-oriented company. In fact, look at the composition of the marketing department. Many state-owned enterprises are still in the state of combining production and research. There are large factories and office buildings, from the production department. The technical department, the security department, and the administrative department have hundreds of staff members in various organizations. The president, chairman, production assistant, and technical assistant are all available, but the marketing department has only two or three people. Now many private enterprises have developed to a certain stage. He also committed such a big corporate illness, blindly pursuing a big and complete, but did not grasp the key points. Imagine that the marketing department of a company is just a few people, even if it is a powerful marketing genius, it can not solve the marketing problem of a company. This kind of organizational structure actually reflects what kind of position a company puts marketing and how well the marketing management level. If Chinese companies want to make a difference in marketing, the first problem is to carefully examine their marketing department and build a professional marketing team in time.
There is also a phenomenon in many companies. The marketing department is not a leadership department, but an affiliate or executive department. Their duties are only sales, but it is not marketing to let the marketing department's professionals sell products. This approach has narrowed the connotation of marketing and turned into human tactics and sales. Marketing is a kind of market-selecting behavior under the leadership decision-making function. Such decision-making is what enterprises need, so the marketing department should be elevated to the position of decision-making function in the company. The marketing system should be upgraded from the concept of the marketing department to the entire enterprise. The top leader of the company should be the first person in charge of the marketing system. The reason why the small enterprises in Guangdong and Zhejiang are full of vitality lies in the fact that their bosses have been in the past. What I want is to tell the story and sell the product.
As a result of the lack of marketing management, the result is that the incentive mechanism for the marketing team has not been established. The head of the marketing department of a transportation company said that the current marketing staff of their company has not yet had the highest administrative department, and the marketing department has organized A lot of marketing activities have completed a lot of sales performance, the company actually has no rewards, this "big pot" way still exists in many companies, how the company's marketing team is formed, how to form a marketing team with combat effectiveness So that they can desperately organize marketing and improve the overall competitiveness, which is the key point for enterprises to improve the efficiency of marketing organization.
1 2 3 Next Page
A company without strategy, just like fighting with an enemy in the dark, can only make a fist. Now, Chinese companies are truly strategists, the sincere "Haier", Gao Fei's "Little Swan", the steady and steady China Mobile, and the rising star of China Merchants Bank have set an example for other Chinese companies. Most of the current Chinese companies are only planning to do so in the current period. They have never imagined the future when they started, causing the company to operate blindly. Just like the 2003 Lubricating Oil War, when Uni-Lubricant aims to target China's rapidly growing private car market, and at the expense of CCTV, the domestic Kunlun and Great Wall also sneered at its actions, believing it is a short-term behavior. It is not known that the shaping of the unified lubricant has triggered the reshuffle of the entire lubricant market. When other brands followed in 2004, the unified lubricant brand has taken root in the minds of consumers.
Now many companies also have their own clear marketing strategies, but all the personnel, including R & D personnel, production personnel, etc., do not really think about the issue from the perspective of marketing strategy. Often, marketing is only a problem that cannot be sold as a sales department. There is no market integration operation in the sales department, and there is no integration and management based on the customer's internal value chain. The internal marketing resources cannot be effectively coordinated and integrated, and the marketing strategy needs to be implemented in each department. Individuals, as a company, how to truly face the market as a whole, how to let all employees take responsibility for the market as a whole is the basis of the existence of marketing strategy, otherwise the strategy will become a piece of paper.
As a company, only by formulating the right strategy and adjusting the strategy according to changes in the market, and adapting the strategy to everyone, can we meet the needs of the market.
Absence of marketing management
Now look at whether a company is a marketing-oriented company. In fact, look at the composition of the marketing department. Many state-owned enterprises are still in the state of combining production and research. There are large factories and office buildings, from the production department. The technical department, the security department, and the administrative department have hundreds of staff members in various organizations. The president, chairman, production assistant, and technical assistant are all available, but the marketing department has only two or three people. Now many private enterprises have developed to a certain stage. He also committed such a big corporate illness, blindly pursuing a big and complete, but did not grasp the key points. Imagine that the marketing department of a company is just a few people, even if it is a powerful marketing genius, it can not solve the marketing problem of a company. This kind of organizational structure actually reflects what kind of position a company puts marketing and how well the marketing management level. If Chinese companies want to make a difference in marketing, the first problem is to carefully examine their marketing department and build a professional marketing team in time.
There is also a phenomenon in many companies. The marketing department is not a leadership department, but an affiliate or executive department. Their duties are only sales, but it is not marketing to let the marketing department's professionals sell products. This approach has narrowed the connotation of marketing and turned into human tactics and sales. Marketing is a kind of market-selecting behavior under the leadership decision-making function. Such decision-making is what enterprises need, so the marketing department should be elevated to the position of decision-making function in the company. The marketing system should be upgraded from the concept of the marketing department to the entire enterprise. The top leader of the company should be the first person in charge of the marketing system. The reason why the small enterprises in Guangdong and Zhejiang are full of vitality lies in the fact that their bosses have been in the past. What I want is to tell the story and sell the product.
As a result of the lack of marketing management, the result is that the incentive mechanism for the marketing team has not been established. The head of the marketing department of a transportation company said that the current marketing staff of their company has not yet had the highest administrative department, and the marketing department has organized A lot of marketing activities have completed a lot of sales performance, the company actually has no rewards, this "big pot" way still exists in many companies, how the company's marketing team is formed, how to form a marketing team with combat effectiveness So that they can desperately organize marketing and improve the overall competitiveness, which is the key point for enterprises to improve the efficiency of marketing organization.
1 2 3 Next Page
Wireless Earbuds
True wireless headphones refer to Bluetooth earbuds or IEMs that have neither cords or wires between them nor to an audio source (smartphones, MP3 players, tablet, etc.). Since they have no wires, the mic, controls and battery are built into the housing of the earbuds.Wireless earbuds are great for exercising or listening to music without those pesky cables connecting each earbud. They're ideal for people who need to move about and don't want any cables at all. The drawback is battery life and fit.
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