In the tenth year of the global economic crisis, in 2018, with the economic recovery, the home appliance industry will also usher in greater benefits.
On March 6th, Jiang Feng, chairman of the China Household Electrical Appliances Association, expressed such information at the industry's internal meeting held by the China Household Electrical Appliances Association, the Fourth Session of the Sixth Council and the Sixth Standing Council. In her view, the demand for Chinese home appliances has been quietly changing. In a new era in which the focus has shifted from "have" to "good", the home appliance industry has begun to develop toward high quality. According to data from Yikang, a senior observation agency, some home appliances, such as dishwashers, smart toilet lids, sweeping robots, and wall-breaking machines, that can meet more modern life needs of consumers, are advancing at an unprecedented speed. “In 2017, the growth of dishwashers in China was 130%, and the growth of smart toilet lids was 50%.†Not only that, home appliances such as air conditioners and refrigerators, kitchen appliances such as range hoods, stoves, and water heaters, many brands also have 15 % -30% growth, the gains are gratifying.
In 2017, Hisense's home air conditioners and commercial air conditioners achieved great results, with growth figures of 42% and 37%, respectively. Dr. Wang Zhigang of Hisense Air Conditioner disclosed this set of data. In fact, not only the sales are good-looking, but the profit under Hisense ’s air-conditioning sales last year is more objective. He said that this is the benefit of the industry upgrade. Wang Zhigang believes that although China's urban air-conditioning market tends to be saturated, there is still much room for tier 3 and 4 markets. In addition, Brazil, India and other international markets are also full of opportunities. Not only air conditioners, like laser TVs, 360 ° constant temperature and humidity air conditioners, and heat pump dryers, Hisense has leading technological advantages in these products, and there are more worthy growth points in 2018 and in the future, Wang Zhigang said .
Gelk, the president of Bosi Appliances China, gave the reporter a figure of 20%. In 2017, Bosi Home Appliances' growth in China was more than 20%. This growth was attributed to the three emerging categories of dishwashers, dryers and ovens. Gelk also revealed a message that before the Spring Festival of 2018, Bosi ’s newly invested Chinese dishwasher factory has been put into production. At the upcoming AWE China Home Appliances and Consumer Electronics Expo on March 8, people will see this Dishwasher in China's new factory. Gelk has full confidence in the Chinese home appliance market in 2018.
If Bosi ’s 20% growth is already encouraging, Fang Tai ’s 33% sales growth in 2017 is even more exciting. Fang Tai, vice president Zhu Yongding, said that Fang Tai completed the sales plan of 10 billion yuan in 2017 and became the first domestic kitchen appliance brand with more than 10 billion yuan. In the next 10 years, Fang Tai's ideal is to create Chinese fine products, promote traditional culture, and provide consumers with more high-end kitchen appliances, Zhu Yongding said.
The benefits of the whole machine company also bring opportunities to the upstream of the home appliance industry. Haili President Li Haibin told reporters that in 2017, Haili air-conditioning inverter compressors increased by 58%, commercial compressors increased by 87%, and non-air conditioning compressors also increased by about 30%. He deeply felt that the home appliance industry was gradually changing from big to strong.
Obviously, China's home appliance industry in 2018 is likely to usher in greater benefits, whether it can exceed the 30% increase of major brands in 2017, we can wait and see.
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