Small home appliances are subject to market segments

In response to consumer demand, a survey of the washing machine market found that a 4.5 kg drum washing machine was considered to be an ultra-thin product, but in the family of the pulsator there was no minimum, but only a smaller one. Not only did the two families specifically meet the needs of families with young children. Three kilograms of washing machines, as well as 0.6, 0.8 kilograms of washing capacity products specializing in underwear cleaning.

Similarly, the small refrigerator market is also to meet the needs of different consumer groups through the different product volumes, single nobles can buy a product with a capacity of 50 liters, if you want to drink iced drinks at any time on the road, you can buy a rice cooker only Size portable mini fridge.

In addition, small mobile air conditioners, portable mini air conditioners, small flat-panel TVs, etc. are also favored by specific consumer groups.

It is worth noting that these small home appliances are not "self-declined" because of their small size. Due to its unique functional configuration, its price is comparable to ordinary products. For example, the reporter saw the price of a 0.8-liter washing machine was as high as 1,880 yuan, and a 50-litre small refrigerator was also 699 yuan. And these products are also quite ingenious in design, such as the edge of the small refrigerator designed into an arc shape, can be perfectly combined with the interior design, micro-washing machine specially designed lugs also allow the product pipeline can be easily incorporated.

According to industry experts' analysis, with the miniaturization of the family structure, the proportion of households with a population of only one to two people has continued to increase, and some small home appliances have been sufficient to meet family needs. At the same time, the improvement of the economic level makes people have higher requirements for the quality of life. Therefore, small products that can satisfy people with more subdivided functions have gradually become the new darling of some consumers.