[Source: Gaogong LED 's " LED Lighting Channel" magazine February issue reporter / Zhang Wei]
Traditional lighting is still tenacious
　　 In 2012, LED lighting products developed rapidly in the terminal, and the price of their products dropped sharply. Even the price of individual LED bulbs fell to the same level as the same energy-efficient lamps. However, some products that only pay attention to low prices cannot be compared with energy-saving lamps in terms of brightness and comfort. As a new generation of lighting products that are more energy-efficient and more versatile than energy-saving lamps, LED lighting products are still not smooth in the terminal market. The main reason is that brands and quality are polarized, and a large number of inferior products are flooding the market.
The reporter feels that it is very difficult to count the proportion of the LED market share in the Shenzhen market. The special dealer channel seems to have no brand at all, and the sales price of the products is determined by the dealers themselves. The brands familiar to end consumers and dealers are only traditional lighting brands such as NVC and Opp. The dealers of NVC and Opp are mainly selling traditional lighting products, and LED products are rarely placed in high-priced stores.
At the same time, when the reporter tried to count the LED brands with high exposure, it was found that it was difficult to find brands that were sold in three stores at the same time. The brands sold by dealers in each lighting store were different. More prominent LED brands, such as Qiyi, Philips, Lake, Karl, McGraw, and Becky have set up LED monopoly areas.
However, the price of branded products is too high, for example, the price of a 5W bulb is 136 yuan, and the price of a Philips 6W bulb is 90 yuan, which is 8-10 times higher than the price of a general LED bulb dealer.
The reporter sampled more than 20 dealers in Futian District, Luohu District and Longgang District for statistics. Because some of the collected dealer data were exaggerated, only part of the data could be used. At the same time, most dealers’ LED product sales ratio data were basically similar. Therefore, 10 representative dealers were listed for analysis, as shown in Table 1.
According to the data in Table 1, the market share of traditional products and LED products in the terminal market in Shenzhen is about 79% and 21% respectively.
LED home lighting sales increased
　　
　　 In the home decoration, ceiling lamps, kitchen lamps, energy-saving lamps, and ceiling lamps are the best-selling products, which account for more than 90% of the sales of dealers. The biggest trend in the market last year was that LED products accounted for a growing proportion of dealer sales. As shown in Table 2, we can see the current sales of LED products and traditional products in Shenzhen market.
The data of kitchen and bathroom lamps and ceiling lamps in Table 2 show that when the wattage of LED products in the home market is only 1/2 of the traditional products, but the price is 5 times higher, the market share is 3/7. The ceiling light data shows that when the wattage of LED products is only 1/6 of the traditional products and the price is only 1.5-2 times higher, the sales of LED products will have a breakthrough, and its market share is 7/3, thus entering the popularization stage. .
Of course, there will be special cases. Last year, the low-priced products of Mulinsen Lighting were in the market, and the low price of 3W bulbs made many LED companies marvel. However, the reporter found that some of the low-priced products of Mulinsen in Shenzhen terminal sales were not smooth.
Salesmen such as Xin and Lighting often compare the Mulinsen and Snow Wright products. When the consumer enters the store to buy the lamp, the salesperson will light the Shelter 3.8W bulb and the Mulinsen 3W bulb at the same time to let the consumer Choice, once lit, it will be found that Mulinsen's bulb is dim compared to Shelley's bulb head. By contrast, many consumers will choose Shell's products.
The dealer price of the Mulinsen 3W bulb is 8 yuan, the terminal price is about 14 yuan; the dealer price of the snow 3.8W bulb is 14 yuan, and the terminal price is about 24 yuan. For dealers, the sales of Shell Wright products are more profitable.
High-profit products in the engineering market are favored
　　 In addition to the popularity of some LED products in the home market, the same is true in the engineering market, but sales are different, as shown in Table 3:
The ceiling lamp data in Table 3 shows that the wattage of LED products in engineering is only 1/4 of that of traditional products, but when the price is nearly 2 times higher than that of traditional products, the sales ratio is 3/7, and there will be no amount like the home market. breakthrough. The reason is that the LED product price base is relatively large in engineering, and the customer's budget is limited, so LED products are only considered to be installed in places where the lamps are used for a long time.
When the wattage of LED products is only 1/4 of that of traditional products, but the price is nearly 4 times higher than that of traditional products, if the product price base is not large, there will be a breakthrough. For example, the proportion of ceiling LED products and traditional products is 7/3, has now entered the large-area replacement phase.
In addition, in the field of crystal lamps, the proportion of LED products has gradually increased. In the past few years, European-style crystal lamps have been popular. The main light source is incandescent lamps. However, with the popularity of modern crystal lamps last year, the new modern crystal lamp sources basically use energy-saving lamps or LEDs. Pointer light. Of course, the price of LED tip light is more expensive than that of energy-saving lamps. Consumers choose energy-saving lamps more. If energy-saving lamps are mixed with LED tip lamps, the sales of energy-saving lamps and LED tip lamps will each account for 50%.
Taking Shenzhen Yamei Lighting as an example, Yamei Lighting often tells consumers that in the crystal lamp, the advantages of mixing energy-saving lamps and LED tip lamps are mixed. The customer only lights LED lights during the day to save electricity. At night, the LED lights are illuminated together with the energy-saving lamps. The light is more sufficient.
Traditional lighting is still tenacious
　　 In 2012, LED lighting products developed rapidly in the terminal, and the price of their products dropped sharply. Even the price of individual LED bulbs fell to the same level as the same energy-efficient lamps. However, some products that only pay attention to low prices cannot be compared with energy-saving lamps in terms of brightness and comfort. As a new generation of lighting products that are more energy-efficient and more versatile than energy-saving lamps, LED lighting products are still not smooth in the terminal market. The main reason is that brands and quality are polarized, and a large number of inferior products are flooding the market.
The reporter feels that it is very difficult to count the proportion of the LED market share in the Shenzhen market. The special dealer channel seems to have no brand at all, and the sales price of the products is determined by the dealers themselves. The brands familiar to end consumers and dealers are only traditional lighting brands such as NVC and Opp. The dealers of NVC and Opp are mainly selling traditional lighting products, and LED products are rarely placed in high-priced stores.
At the same time, when the reporter tried to count the LED brands with high exposure, it was found that it was difficult to find brands that were sold in three stores at the same time. The brands sold by dealers in each lighting store were different. More prominent LED brands, such as Qiyi, Philips, Lake, Karl, McGraw, and Becky have set up LED monopoly areas.
However, the price of branded products is too high, for example, the price of a 5W bulb is 136 yuan, and the price of a Philips 6W bulb is 90 yuan, which is 8-10 times higher than the price of a general LED bulb dealer.
The reporter sampled more than 20 dealers in Futian District, Luohu District and Longgang District for statistics. Because some of the collected dealer data were exaggerated, only part of the data could be used. At the same time, most dealers’ LED product sales ratio data were basically similar. Therefore, 10 representative dealers were listed for analysis, as shown in Table 1.
According to the data in Table 1, the market share of traditional products and LED products in the terminal market in Shenzhen is about 79% and 21% respectively.
LED home lighting sales increased
　　
　　 In the home decoration, ceiling lamps, kitchen lamps, energy-saving lamps, and ceiling lamps are the best-selling products, which account for more than 90% of the sales of dealers. The biggest trend in the market last year was that LED products accounted for a growing proportion of dealer sales. As shown in Table 2, we can see the current sales of LED products and traditional products in Shenzhen market.
The data of kitchen and bathroom lamps and ceiling lamps in Table 2 show that when the wattage of LED products in the home market is only 1/2 of the traditional products, but the price is 5 times higher, the market share is 3/7. The ceiling light data shows that when the wattage of LED products is only 1/6 of the traditional products and the price is only 1.5-2 times higher, the sales of LED products will have a breakthrough, and its market share is 7/3, thus entering the popularization stage. .
Of course, there will be special cases. Last year, the low-priced products of Mulinsen Lighting were in the market, and the low price of 3W bulbs made many LED companies marvel. However, the reporter found that some of the low-priced products of Mulinsen in Shenzhen terminal sales were not smooth.
Salesmen such as Xin and Lighting often compare the Mulinsen and Snow Wright products. When the consumer enters the store to buy the lamp, the salesperson will light the Shelter 3.8W bulb and the Mulinsen 3W bulb at the same time to let the consumer Choice, once lit, it will be found that Mulinsen's bulb is dim compared to Shelley's bulb head. By contrast, many consumers will choose Shell's products.
The dealer price of the Mulinsen 3W bulb is 8 yuan, the terminal price is about 14 yuan; the dealer price of the snow 3.8W bulb is 14 yuan, and the terminal price is about 24 yuan. For dealers, the sales of Shell Wright products are more profitable.
High-profit products in the engineering market are favored
　　 In addition to the popularity of some LED products in the home market, the same is true in the engineering market, but sales are different, as shown in Table 3:
The ceiling lamp data in Table 3 shows that the wattage of LED products in engineering is only 1/4 of that of traditional products, but when the price is nearly 2 times higher than that of traditional products, the sales ratio is 3/7, and there will be no amount like the home market. breakthrough. The reason is that the LED product price base is relatively large in engineering, and the customer's budget is limited, so LED products are only considered to be installed in places where the lamps are used for a long time.
When the wattage of LED products is only 1/4 of that of traditional products, but the price is nearly 4 times higher than that of traditional products, if the product price base is not large, there will be a breakthrough. For example, the proportion of ceiling LED products and traditional products is 7/3, has now entered the large-area replacement phase.
In addition, in the field of crystal lamps, the proportion of LED products has gradually increased. In the past few years, European-style crystal lamps have been popular. The main light source is incandescent lamps. However, with the popularity of modern crystal lamps last year, the new modern crystal lamp sources basically use energy-saving lamps or LEDs. Pointer light. Of course, the price of LED tip light is more expensive than that of energy-saving lamps. Consumers choose energy-saving lamps more. If energy-saving lamps are mixed with LED tip lamps, the sales of energy-saving lamps and LED tip lamps will each account for 50%.
Taking Shenzhen Yamei Lighting as an example, Yamei Lighting often tells consumers that in the crystal lamp, the advantages of mixing energy-saving lamps and LED tip lamps are mixed. The customer only lights LED lights during the day to save electricity. At night, the LED lights are illuminated together with the energy-saving lamps. The light is more sufficient.
With the high capacity Li-ion battery, Win3 Corded Cap Lamp is free maintenance up to 1000 cycles. More than 7500lux at constant current discharge, brightness not change during operation. It is used in many applications, such as emergency on highway , camping, hiking, coal mining, marine using, exploration working, outdoor adventure, fishing, hunting, and other related industries. The optimized structure, impact resistant housing material make it water proof, flame proof and explosion proof, the Win 3 Cap Lamps can operate under water for an entire shift.
Corded Cap Lamp
Head Lamp,Mining Flashlight,Corded Cap Lamp,Wisdom Mining Lamp
ZHEJIANG HUACAI OPTIC-TECHNOLOGY CO LTD , https://www.win3safety.com