On the evening of August 7th, Beijing time, Samsung Electronics Co-CEO Shen Zongjun said in an interview this week that the TIzen system developed by Samsung is not only a side business of the company, or "Android alternative", it will be used in the future. Used in various equipment such as cars.
Shen Zongjun is currently responsible for Samsung ’s IT and mobile communications departments. He said: "The future convergence is not limited to IT equipment such as smartphones, tablets, PCs and cameras, but will also involve many different industries, such as automotive, bio and banking. Cross-industry convergence is an area where Samsung is good at, we already have A variety of different businesses and completed products. "
Although TIzen is an open source system, Samsung and Intel led the development of the system. At the Mobile World Congress (MWC) in Barcelona in February this year, TIzen received a large number of presentations. The system is also gradually launching new versions and gradually attracting the support of developers.
For Samsung, TIzen is very important, because this is a system with strong control of Samsung. The popularity of the Galaxy S series of mobile phones has made Samsung the leader in the global smartphone market, but these phones run Google Android. Although Samsung has a good relationship with Google at present, it is clear that Samsung tends to gradually reduce its dependence on Google and adopt more self-developed software.
The recent development of Tizen has not been smooth, and Samsung has postponed the launch of the first Tizen phone to the fourth quarter. This delay has led many to speculate that Samsung's enthusiasm for building platforms is waning. Shen Zongjun denied the rumor that Samsung would give up Tizen this time. He still said that, similar to Android and Windows Phone, Samsung regards Tizen as a key operating system.
In addition to smartphones, Tizen can also be used in cars. Shen Zongjun said that automobile is an industry that Samsung may be involved in, and its partner Intel also expressed confidence in the application of Tizen in automobiles. A source close to Intel said that Tizen is very in line with the automotive industry's demand for differentiation, but the product combining Tizen with cars will not be launched until 2015.
Samsung and Intel are not the only two smartphone manufacturers focusing on the automotive market. Apple said in June this year that iOS 7 could be applied to cars, while the iPhone would be integrated with the car's center console system. GM has taken a series of steps to integrate Apple's voice assistant service Siri into the company's software. BlackBerry CEO Thorsten Heins (Thorsten Heins) also talked about the possibility of applying the BlackBerry platform to cars. As the basis of BlackBerry 10, QNX has been applied to automobiles and other devices.
It is very important for Samsung to develop other businesses besides smartphones. Shen Zongjun said that "cross-industry" is a key word of Samsung's strategy, and Samsung is laying the foundation for entering the automobile and other industries.
Shen Zongjun also talked about Samsung's new progress in the tablet market this time. With a variety of different sizes, Samsung Tablet PCs have seized a large portion of the market share from Apple. Samsung still sees tablet PCs as a growing market, helping to offset the negative impact of the slowdown in smartphone business growth. However, Shen Zongjun did not disclose more details, but only said: "Samsung will soon release good news about the tablet, please wait and see."
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