Refrigerator industry fell in the first quarter sales of high-end refrigerators rise against the trend

According to statistics from the National Information Center, in the first quarter of 2012, the market share of double-door refrigerators declined, while sales of high-end refrigerators such as three-doors and door-to-door accounts for 4.65% higher than 2011, reaching 45.41%; sales were higher than 2011. Year 3.43%, reaching 65.06%.

The monitoring data of Yikang, a market research organization, showed that in the first quarter of 2012, the retail volume and retail sales of the domestic refrigerator industry fell by 25.4% and 26.4% respectively year-on-year. According to statistics from the National Information Center, sales of refrigerators fell by 35.3% over the same period.

Jiang Feng, chairman of the China Household Electrical Appliances Association, pointed out that the decline in refrigerator sales in the first quarter of 2012 was mainly due to the end of the home appliance replacement policy, the withdrawal of home appliances to the countryside in some provinces, and the impact of real estate control policies to make the domestic refrigerator market The sales situation was significantly affected and the growth was sluggish, ending the high growth rate maintained since 2009 and 2010.

In the first quarter of 2012, the refrigerator industry faced a downturn in sales and sales, but sales of three or more high-end refrigerators rose against the trend. According to statistics from the National Information Center, in the first quarter of 2012, the market share of double-door refrigerators declined, while sales of high-end refrigerators such as three-doors and door-to-door accounts for 4.65% higher than 2011, reaching 45.41%; sales were higher than 2011. Year 3.43%, reaching 65.06%.

In response, Cai Ying, Assistant Director of the Information Resource Development Department of the National Information Center pointed out that this indicates that the domestic refrigerator industry has entered the adjustment period since 2012. After the implementation of the national energy subsidies policy, refrigerator companies will increase the development of high-end products, and the proportion of energy-saving and high-end products will increase. The proportion of refrigerators with more than three doors may account for more than 50% of sales. "This phase of adjustment is not just an adjustment of the product structure but also an update of brand seating."