Speaking of mobile phone chips, we naturally think of Qualcomm and MediaTek. Although there are NVIDIA, Intel, etc. in the mobile phone chip industry, the two are still not at the same level. It must be said that the comprehensive development of smart phones in recent years has brought about the prosperity of the mobile phone chip industry, which has created a mobile phone chip giant such as Qualcomm and MediaTek. The battle between Qualcomm and MediaTek has always existed, but we also clearly see the difference between the route and the market direction between the two.
All along, Qualcomm is taking a high-end route. In the low-end smartphone market, Qualcomm is rarely seen. In contrast, MediaTek, starting from the cottage, its cost-effective “turnkey†solution is favored by low-end users. Forcing Qualcomm to upgrade its "battle" strategy in the low-end market.
The development of smart phones has become more and more saturated in developed countries such as Europe, America and Asia Pacific, and the booming development of emerging markets such as India, Southeast Asia and Africa has brought huge business opportunities to the smartphone industry. Although these underdeveloped regions are dominated by low-end smartphones, the huge population base has created a huge market capacity. Everyone sees this as a piece of fat, which has led to major manufacturers. As a mobile phone chip, Qualcomm has long smelled the tempting taste of the low-end market. By this time, Qualcomm released a high-profile entry-level 4G chip in September, ready to hit the increasingly prosperous low-end smartphone market.
Once the news was distributed, it attracted a lot of boiling in the industry. There are also two kinds of sounds. One is to let Qualcomm put down the low-end and admire the high-end. It is expected that the application of Qualcomm chips on low-end smartphones will bring a different and better user experience. The other is to question the Qualcomm's aggressive entry into the low-end smartphone market. How should Qualcomm lay out when MediaTek controls more low-end markets? How much is the odds?
From the author's point of view, in addition to the expectations of Qualcomm, consider more about its market strategic layout and the consideration of its odds.
First of all, in terms of market strategy layout, there are only two kinds. One is to fully cast the net, and it can learn from Intel's strategy of attacking the flat-panel market, and establish an effective cooperation mechanism with the Chinese white-brand manufacturers to attack the city. In my opinion, this method is suitable for the development of new markets. In the more mature markets such as Europe, America and Asia Pacific, if Qualcomm cooperates with the majority of white-brand manufacturers, its brand value will definitely be greatly discounted, and more and more critical consumers. It is bound to give up Qualcomm because the mobile phone brand is not "high on the market", at least hesitate. The other is to cooperate with branded mobile phone manufacturers. The special model is aimed at specific consumers. The advantage of this method is that it can protect Qualcomm's brand added value, which can satisfy the low-end smartphone consumer groups as much as possible. The needs of students, working-class people, etc., directly attacked MediaTek to seize market share.
In both layouts, the former is more than "speed" and the latter is more than "power." In terms of the speed of entering emerging markets, MediaTek has taken a step closer. This depends on the explosive power of Qualcomm, which is faster and has a higher chance of winning in the low-end smartphone market. In terms of strength, although Qualcomm is slightly better, MediaTek is not afraid of the role of the main. In the case that MediaTek has taken control of the low-end market, Qualcomm may have to work hard to grab some market share from Qualcomm’s mouth. . Whether it is "speed" or "power", it needs Qualcomm to follow up. Only by combining the two aspects, Qualcomm can gain a certain market share in the low-end smartphone market.
Secondly, it is how Qualcomm starts from its own construction and raises the odds of winning. We must first understand that Qualcomm's brand influence is there, and technology is also there, which is the advantage of Qualcomm. Therefore, it seems that the momentum of Qualcomm in the early stage is very fierce, which will cause certain pressure on MediaTek, which is worthy of Qualcomm's brand advantage and technical quality advantage. However, it is not enough to rely on brand and technology advantages to stand firm in the low-end smartphone market. In my opinion, Qualcomm still needs to make efforts from the following two aspects, in order to be able to attack the city under the eyes of MediaTek.
First, the price is flattened. This is especially important because low-end smartphones are meager profits. If Qualcomm still adopts two-way charging standards for low-end chips, it will impose high patent fees on enterprises, causing companies to be unwilling to pay or consumers not willing to pay. The embarrassing situation of money, this is to move the rock to your own feet, the station is not stable, let alone fight with MediaTek. Second, the establishment of Qualcomm's own low-end chip industry ecosystem is to establish a sound industrial chain from the market adjustment, research and development, production, sales, etc. This is a guarantee, but with Qualcomm's huge financial and material resources, this point Not a problem.
So in summary, Qualcomm puts down the attitude of spoiling the low-end chip market to cater to its own development needs and market development needs. However, in the case that MediaTek has firmly controlled the low-end market, it will take a certain amount of effort for Qualcomm to pick up the big waves. However, with its brand influence and technical advantages, coupled with its own construction in the low-end chip market, Qualcomm will increase the odds of winning the MediaTek. Of course, it is unrealistic to want to completely disappoint MediaTek. The future of the low-end chip market will continue.
Power 30W ,output voltage 3-12V, output current Max 1.2A , USB output 5v 2a, 6 dc tips. We can meet your specific requirement of the products, like label design. The material of this product is PC+ABS. All condition of our product is 100% brand new.
Our products built with input/output overvoltage protection, input/output overcurrent protection, over temperature protection, over power protection and short circuit protection. You can send more details of this product, so that we can offer best service to you!
30W Wall Adapter ,30W Wall Power Supply,30W Power Cord In Wall, 30W Wall Power Adapter
Shenzhen Waweis Technology Co., Ltd. , https://www.waweis.com