According to Taipower's 2014 comparison of the average price of electricity in various countries, it is found that the Philippines is the highest in neighboring countries, whether it is residential electricity or industrial electricity. The average monthly power consumption of average middle-class families is calculated from 200 to 300 degrees. The price per kilowatt-hour is NT 7.69 yuan, which is 2.5 times the electricity price in Taiwan. From this, we can see that the burden of high electricity charges on the average family makes the local festival. The demand for electricity is even more urgent. Recently, the Philippines has updated the specifications of many electronic products. For the normative part of lamps, fluorescent lamps are no longer required to indicate performance. This means that the focus of the Philippines on lighting fixtures will shift to emerging light sources such as LED.
In the home lighting market in the Philippines, LED lighting is at an early stage, and Philippine residents are generally highly sensitive to “product pricesâ€. The price of traditional energy-saving lamps and incandescent lamps is only one-tenth of that of LED bulbs, which will inevitably affect LED lighting products. Market penetration. It is reported that the internationally renowned brand Philips in the lighting market in the Philippines, 10% of the revenue from LED lighting sales, and 80% of the revenue from CFL lamps.
Metropolitans in Metro Manila began to replace halogen streetlights into LED lighting. The capital, Manila, plans to establish a partnership with South Korea’s Global Gold Goal Corporation, including helping to install 10,000 solar (plate) power plants in the capital of Manila. And assist in setting up signage signs for built-in LED lights. At present, the city of Senfan in the metropolitan area of ​​Metro Manila, Ortigas in Pasig Town, and Quezon City have all successfully replaced street lights with LEDs; an estimated 90 million street lights will be replaced.
According to the Euromonitor (2014) industry report, residential lighting was driven by the increase in residential developments, which led to growth in sales of lighting products, with LED and CFL growth being the most significant, reaching 15% and 8%, respectively. Industry experts believe that consumers have begun to realize the benefits of LED lighting. In addition to effective energy saving, the service life is longer. LED products have become the primary choice for consumers to buy under the pressure of high electricity prices. It is expected that LED Combined growth rate with CFL (2013-2018) can reach 10% and 7% respectively.
In 2014, the Youping Plan - an in-depth survey of consumer demand in emerging markets, pointed out that in the lighting market in the Philippines, the top three rankings of goods that consumers value are: energy saving (54%), value for money (44%), and practical durability (35 %). The main driving factor for consumers to purchase LED lighting is the “energy saving†demand. They are eager to improve the efficiency of energy use in order to save expenses. Consumers will also measure value by price, and think that the product price should be proportional to the product use efficiency and energy efficiency. However, in the Philippines, there is a problem of voltage instability, and the general life expectancy of using electric power products is not long. Manufacturers who intend to enter the Philippines should face this problem.
According to DEKRA, a European certification company, the Philippines recently updated the standards for lamp bases and other lamps. The Philippines issued a new specification in July 2015, supplemented by the DAO 05:2008 specification. Among them, the performance standards and labeling standards of products such as self-ballasted lamps, single-lamp fluorescent lamps, dual-lamp fluorescent lamps, magnetic and electronic lamp holders were deleted. However, the above products still need to comply with the labeling regulations, as described in appendix I of DAO 15-01: transaction name/brand name, trademark, style or type, importer name and address or manufacturer's name, country of manufacture, and use. The Philippines’ update of the electronic product specification has eliminated the requirement for fluorescent lamp performance labeling and disclosed its message that the center of gravity of lighting fixtures will be shifted to emerging light sources such as LED. Give the relevant LED export manufacturers left the imagination space.
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