Perspective of the store's development in the lighting market

The lighting industry has been developing for more than 10 years and the domestic market has been tepid. This year under the “energy saving and emission reduction” policy, energy-saving lamps have been vigorously promoted, the industry has become active, and with the improvement of the decoration level, the lighting industry has been stimulated, and at the same time, LED Under the influence of lamps and lanterns, the entire lighting industry has shown a trend of vigorous development. However, with the prosperity of the market and the increasingly fierce competition in the industry, lighting shops have been under unprecedented pressure. Just as incandescent lamps are subject to “forcing Gong”, the store seems to be “stuck”. Not only that, many people in the industry are skeptical about the store.

Tencent and Alibaba have done all the business, does not mean that there is no survival opportunity for the monopoly market and physical storefront. The development of each industry is doomed to operate on the basis of physical stores. How cheap the online lighting can only rely on low prices At a glance, the lighting installation process, installation problems, and the overall lighting, smart lighting concept influence, with "technology + service" lighting sales of the main mode, and lighting Damai Chang is only suitable for urban centers, suburbs, small and medium-sized Cities, and cities still need high-volume stores to improve market hardware.

Brand store fragrance lighting shop fiery

After many years of development, Zhongshan City Focus Happy Lighting Technology Co., Ltd. has become one of the most well-known and mature brand lighting products in China by 2009. Hundreds of specialty stores are located throughout the country and the lighting industry is developing. The market space is still very large. The lighting master lighting brand will realize the national chain and brand monopoly operation to form a network and bring brand, quality and service to millions of lighting consumers. Tu Bin said: "Using specialty stores to open up the market, it is because we have always believed that the lighting industry not only sells lamps but also sells services. Whether it is lighting, cleaning, maintenance, or future popular lighting lighting engineering, integration, The intelligent system is doomed to require professional skills to operate, which also indicates that the development of the lighting industry is destined to have a monopoly market."

An owner of a lighting store in Nanchang told reporters that the store business has remained stable and stable in the past few years. This year it has reached a climax in the spring and autumn. Some mid-to-low floor lamps and table lamps have become hot promotions for holidays, and energy-saving lamps and lamps have also sold. Been hot, crystal lamps, dining chandeliers often become the first choice for engineering, home improvement, of course, the most exciting thing is that lighting profits are indeed more objective.

Consumption Accelerate Million Yuan Lighting "Home-style Meals"

According to surveys, at present, 60% of households consume more than 3,000 yuan in lighting, and some households have a lighting decoration of several tens of thousands or even hundreds of thousands. In rural areas, the number of new generation crystal lamps in the 80s is as high as 4,000 to 10,000. Hotel, commercial lighting, hundreds of thousands of expensive crystal lamps are not rare. It can be seen that with the upscale and fashionable development of furniture and decoration, the overall level of lighting consumption has increased significantly.

From this year's perspective, the lighting city, lighting wholesale city, lighting shop rapid growth, intense competition in the industry ahead of schedule, it is understood that Guangzhou, this year increased the lighting shop survey shows that energy-saving lamps are popular for home lighting, lighting, commercial lighting, LED street lighting Solar street lamps have also been promoted in some provinces and cities, while crystal lamps and decorative lamps have also reached a climax during the National Day holiday. This also means that lighting stores are extremely optimistic and the market is broad.