The 2016 Shanghai MWC Exhibition opened on June 29th. As the annual event of the mobile communication industry, the elites of the domestic mobile phone industry have come to the scene. As a representative brand, Nubia brought its latest Z11 series at this exhibition: nubia Z11, nubia Z11 mini and nubia Z11 Max. Ni Fei, general manager of Nubian smartphone, interviewed CCTV reporters at the exhibition site, expounding his own views on the development status and future trends of the domestic mobile phone market, and interpreting the advantages of Nubian smartphones.
Ni Fei said that the nubia Z11 is Nubian's latest flagship product. The Snapdragon 820 processor and large-capacity memory can meet the user's performance requirements. Thanks to the borderless technology, even if the machine has a 5.5-inch screen. It can achieve exquisite appearance, and also uses aRC 2.0 technology to reduce the thickness of the screen glass while ensuring excellent borderless effect, creating a more seamless effect. FiT 2.0 edge interaction technology expands the communication between the user and the mobile phone from the screen to the frame, and the operation dimension is increased, the operation is faster and more convenient; and the handheld electronic aperture function gives the user the space to display the imagination of the photography, clone camera, star track mode, light The paint mode greatly increases the playability of nubia Z11 photography.
It is worth noting that at the MWC exhibition, Nubia had its own booth for the first time, and many consumers stopped to visit the experience. This shows that users are more and more interested in Nubian mobile phones, confirming that Nubia has been in the market for a long time. The deep cultivation since it has achieved results. From the beginning of its establishment until today, Nubia has been continuously researching on the issue of mobile phone innovation. The borderless screen, FiT edge interactive technology, Neovision image engine, etc. have brought the ultimate enjoyment to users, and truly realize the imagination of the sky and the sky. Got the product.
When talking about the status quo of the domestic market, Ni Fei stressed that the current domestic market, such as Apple, Samsung and other international giants, has already shown a downward trend, lack of innovation, product experience convergence, in contrast to domestic brands against the trend, from product innovation, The marketing model has been upgraded in many aspects, among which Nubia is the most powerful one. The “black technology†of Nubian smartphones explains Nubian’s creativity in smart phones, and many brands like hype. Playing with the concept, Nubian is good at discovering user needs, actively satisfying users' pain points, and treating smartphones with the attitude of carving crafts. This is very valuable.
For the future development of Nubia, Ni Fei also gave an expectation. On the one hand, Nubia will continue to develop sports marketing, use popular sports, and hold famous people to enhance their brand influence, so that more people can understand Nubian's brand culture, strengthen international layout, and global value in 2017. The region will achieve market coverage; at the same time, it will cooperate with Suning to build a huge ecological network. With Suning's domestic offline store system, consumers can quickly appreciate the style of Nubian products and Nubian brand concept, and the cusp of the Internet of Things. Promote the optimization of O2O resources for all channels.
With its advanced concept and innovative thinking, Nubia has achieved remarkable development in the four years since its establishment. The comprehensive upgrade of brand, product, marketing and channel can not help people to develop the future of Nubia. Expected. This Shanghai MWC exhibition can be seen as a time node. What kind of development blueprint will Nubia have in the future? Let us witness together.
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