LED TV, that is, LCD TV using LED as backlight, as a high-end product of LCD TV, is being accepted by more and more consumers with its characteristics of energy saving, environmental protection and beautiful picture quality. Recent sales feedback from the home appliance market shows that LED TVs are rapidly entering thousands of households.
The proportion of sales has gradually increased
China Electronics Video Industry Association's latest "China's color TV market perspective and trend outlook for the third quarter of 2009" shows that during the National Day, LED-backlit LCD TVs also achieved good results, retail sales and retail sales achieved 200% growth of. In China, LCD TVs have replaced CRT TVs for 10 years, and from the current development speed, the speed of LED TVs entering the home and replacing traditional CCFL (Cold Cathode Fluorescent Lamp) LCD TVs is expected to accelerate.
Yu Liangxing, general manager of the market research company Aowei Marketing Consulting Co., said that LED-backlit LCD TVs have made great progress this year. The proportion of total sales of color TVs was only 0.1% at the beginning of 2009, and the sales volume during the National Day has reached 1.4. %, sales accounted for 4.2%. EL lSpacing=0 cELlPadding=0 align=left border=0>
It is estimated that by the end of 2009, LED will account for more than 1% of China's total color TV sales; by 2010, this proportion will increase to 13.5%; in 2012, it will occupy about half of the color TV market, reaching 16 million units.
Domestic brands seize the market
The reporter learned that the global LED TV wave started from the beginning of this year. Samsung, one of the international TV giants, launched three series of 9 LED products in early 2009, covering 32 inches to 55 inches, unveiling the industry upgrade of the TV industry. tide. According to research data from the Consumer Electronics Research Office of the China Electronics Chamber of Commerce, consumers are paying attention to LED TV products by as much as 75%.
Recently, Skyworth, Konka, TCL and other domestic color TV brands have launched their own new LED products in order to seize this high-end market. According to the monitoring data of Ovi Consulting, in the third quarter of 2009, the number of new LED products launched by the color TV industry exceeded 80, accounting for more than one-third of the number of new products in the same period. Thanks to consumers' deeper understanding of LED TVs, Samsung, which has placed the market ahead of schedule, has surpassed Sony and Sharp to become the leader of foreign brands.
It is reported that due to the small difference in the starting point of the development of various enterprises in the LED TV market, in this wave of new LED backlight development, domestic and foreign mainstream enterprises are expected to take the opportunity of industry development. For example, Skyworth recently announced that it will invest 2 billion yuan to develop the LED backlight industry, while Hisense, TCL and Konka also launched several new LED products in September.
Huang Xinzhong, general manager of the multimedia marketing and marketing department of Konka Group, revealed that the LED TV market will rapidly expand in the past two years, occupying 13% market share next year and reaching 30% market share in 2011.
The industry also admitted that the current price of LED-backlit LCD TVs is still relatively high, making mid-level sellers discouraged. "With the continuous improvement of the LED backlight industry chain, the product line is more abundant and the cost will be rapidly reduced. Both will accelerate the rapid spread of LED TVs."
Nantong Boxin Electronic Technology Co., Ltd. , https://www.bosencontrols.com