LED industry chain needs improvement

From the early 90s of last century, China's lighting industry has been pursuing energy conservation, environmental protection, and the development of green lighting products. When high-efficiency LEDs emerged, it immediately attracted the attention of relevant domestic ministries and commissions.

LED lighting industry chain includes upstream raw materials, equipment (single chip) and epitaxial growth; midstream chip manufacturing; downstream packaging and product development, production and application; supporting industries including related equipment, accessories, materials and so on.

The upstream links have high technical content, large capital investment, large quality impact, and high profit margin. The LED luminous color and luminous efficiency are related to the production of LED materials and processes, and the upstream accounted for about 70% of the LED manufacturing cost, which is extremely important for the LED industry; It is a technology and capital intensive link. The chip is currently the most intense link in patent competition, with the characteristics of large investment intensity but slow performance; the downstream link includes the development and production applications of LED packaging and lighting, and is the most closely linked with the market, technology With a relatively low content and a low investment threshold, it is the largest and fastest growing field in the LED industry.

At present, the global LED industry is distributed in a pyramid state. The United States, Europe, and Japan occupy the top of the pyramid, and its output value accounts for about 60% to 65% of the world's total. Its technology, patents, and output value are ahead of other countries and regions. The Taiwan region and South Korea are located in the middle of the pyramid. The ratio of output value accounts for about 30% to 35% of the world's total. The technology is slightly inferior and the production capacity is larger, but the added value of the products is slightly lower. At the low end is China, Malaysia and other places, which account for about 3% to 6% of the world's total. The technology is relatively low-end, lacks core patents, and is relatively small. Its production capacity and output value are relatively low, but its rate of increase is rapid.

As a new type of light source, LED has seen technological progress in recent years. However, in the development of LED lighting products in China, many companies lack a scientific attitude and do not have in-depth research. They simply imitate traditional products, and the products are homogenized seriously. The products cannot meet the technical requirements and use requirements, and the quality is unstable. It is also an indisputable fact that the product will be brought to the market under the circumstances, resulting in many unnecessary losses and negative impacts.

LED has brought a revolution to the lighting industry. In the future, LED has become the mainstream in the field of lighting. It is a consensus in the industry and beyond. As long as LED manufacturing enterprises strengthen investment, establish a sound detection system, strengthen research, be creative, understand the characteristics of LED light, fully understand the standard, understand the use of ambient lighting requirements, understand user needs, will be able to use the LED lighting industry to expand the company's business To be stronger, to contribute to the future of China's lighting industry in the international lighting field to become a strong country.

The decision and management of sales channels play an important role in the marketing mix. As a bridge and link between producers and consumers, reasonable distribution channels can ensure that products are supplied to target customers at the right time and at the right place. Therefore, formulating an effective distribution channel strategy is of great significance.

Under the current economic environment, China’s foreign trade development strategy in the new era should be guided by the scientific concept of development, and drastically change the traditional foreign trade development strategy with the primary goal of foreign exchange earning through export. From the concern about the trade surplus to the balance of trade, the focus on trade A shift in the direction of trade-oriented strategies to increase productivity and promote international competitiveness continued.

In short, with the increasing international competitiveness of China's LED lighting products, in the future, it should be more inclined to enhance the international competitiveness of products by improving the core competitiveness of the industry. While breaking through the core technologies of the industry, we must also recognize the unbalanced status of China's economic development regions and the resource endowments of unlimited supply of labor, vigorously develop labor-intensive LED lighting manufacturing enterprises, and continue to maintain China's international competitiveness in such products. Advantage.

From the perspective of the LED market in mainland China, hot government bidding has led many LED companies to flock to the market. From the perspective of the profits of listed companies, over-reliance on government projects obviously cannot prop up the umbrella of survival of enterprises; at the same time, it is subject to the entire LED. Affected by the relative surplus of downstream production capacity, the engineering bill will be affected by many unfavorable factors such as increased sales cost, longer loan period, and increased risk of fund recovery, and will no longer be a favorite of mainland LED companies.