2016 is the first year of the “Thirteenth Five-Year Planâ€. Under the stimulation of relevant national policies, the LED lighting application market will become larger and larger through the spring breeze of sports events. Cross-border cooperation has become LED lighting. One of the hottest topics in the industry.
LED enterprise cross-border sports has long been nothing new. Before the cross-border, LED companies have been active in various stadiums and various sports events. As early as 2008, Sanxiong Aurora, one of the leading domestic lighting industry companies, became the recommended brand of the 2008 Beijing Olympics project with high-quality products, professional lighting design technology and perfect after-sales service system. The series products are widely used in the National Stadium. More than 10 Olympic venues such as the Bird's Nest, the National Convention Center and the Olympic Hockey Stadium have become the domestic lighting brands with the largest number of Olympic venue construction projects.
This year, Sanxiong Aurora has extended its development pattern to the sports field and signed strategic cooperation with the Premier League Manchester City Football Club. This means that Sanxiong Aurora will take advantage of the world's top resources in the sports industry to embark on a broader stage and deliver its products and brand concepts to the international market.
Zhang Yutao, chairman and general manager of Sanxiong Aurora, said that by becoming an official partner of Manchester City Football Club in China, Sanxiong Aurora hopes to upgrade its brand and accelerate its expansion into overseas markets.
Football, as the world's number one sport, has received international attention. China has a huge demographic dividend, a large population base, strong spending power, and a wide market, and naturally become the world's largest sports market in the future.
Sanxiong Aurora's confidence in Manchester City, in addition to winning the Premier League champion in recent years, also received strong support in the UEFA Champions League semi-finals list.
Manchester City Senior Vice President and Asia Pacific Partnership Director Mr. Damian Willoughby said that Manchester City Football Club chose Sanxiong Aurora to become the first official partner in China because Sanxiong Aurora is China's leading lighting solution provider in the field of sports marketing. The results are obvious to all. Through the cooperation with Sanxiong Aurora, the influence of Manchester City Club in the Chinese market will be further enhanced. At the same time, Manchester City Club will also help Sanxiong Aurora to gradually grow into a global lighting brand.
In recent years, Sanxiong Aurora is gradually opening up in the field of export and increasing the pace of advancement.
Chen Songhui, deputy general manager of Sanxiong Aurora, proposed that in 2016, Sanxiong Aurora will start to lay out the market from four aspects. First, conduct a number of cross-border e-commerce promotion and promotion, and participate in a number of well-known professional lighting exhibitions at home and abroad to understand the development trend of the local market industry; second, deepen the development of agency business in emerging markets, and increase brand promotion; Third, dispatch professional foreign trade engineers to Australia, Malaysia, Dubai, Saudi Arabia, South Africa and other countries to conduct in-depth technical discussions with existing distributors; Fourth, the division of labor is more precise professional and professional, covering propaganda, promotion, sales, documentary, design , after-sales and other fields, to create a more professional and mature foreign trade team.
In fact, in the LED lighting industry, sports marketing has been more than a decade, and for many lighting companies, it is still a "fragrant". Brands such as Lehman Optoelectronics have successively entered the field of sports marketing, and gained some valuable experience through “crossing the river by feeling the stonesâ€.
At present, sports events are getting more and more attention from ordinary people, which provides a strong mass foundation for sports marketing. Then, LED lighting companies should be open to each other, cross-border development and cross-border cooperation with enterprises, and online and offline multi-channel cooperation with enterprises.
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