In recent years, with the upgrading of consumption and the improvement of the quality of life, people are paying more and more attention to health and health, and the requirements for water quality are getting higher and higher. Water purifiers have become an indispensable household appliance for many families. The demand for the market has also increased.
According to the data of Aowei Cloud Network, since 2012, the water purification market has achieved fast-moving to fast-running. In 2014, the market size of the industry has reached 9.7 billion yuan. It has continued to rise in 2015-2016, and the water purification market has grown stronger. Aowei Cloud expects that the water purification market will reach 32.9 billion yuan in 2018.
The fiery market performance has led many companies to see the huge potential of the water purification market and have entered the market. At present, there are more than 3,000 water purifier manufacturers in China. However, the seemingly prosperous water purification industry is actually chaotic. Some unscrupulous merchants do not hesitate to produce fake and shoddy water purification products in pursuit of profit maximization, resulting in a large number of water purifier products that have no purification function at all.
The filter elements used in the current water purification products in the industry are mostly RO reverse osmosis membranes, ultrafiltration membranes, PP cotton filter cartridges, activated carbon filter cartridges, etc., taking the core RO reverse osmosis membrane as an example, the main advantage is that it can produce pure water, It can directly drink and effluent with the highest purity and can effectively filter heavy metals, but it also has the defects of less water, more wastewater, need electric pressure, high cost of use (more wastewater) and short service life.
In order to promote the healthy and orderly development of the water purifier market, in November last year, the General Administration of Quality Supervision, Inspection and Quarantine and the National Standards Committee issued the national standard GB34914-2017 "Reverse Osmosis Water Purifier Water Efficiency Limit Value and Water Efficiency Rating". This standard will eliminate those inferior products that are high in water consumption through the setting of water efficiency limits. The standard clearly states that RO reverse osmosis water purifiers with a net water production rate of less than 35% will become unqualified water purification products.
It is reported that the standard will be officially implemented in November this year. In this regard, some people in the industry predict that with the implementation of the standard, China's water purification industry will face reshuffle in 2018, and a large number of water purifier manufacturers, especially low-end water purifier manufacturers or OEM brands may have the risk of closing down. . The release of the new standard means that the state will impose restrictions on the standardized production of the water purification market, eliminate the shoddy, constantly innovate and alleviate the chaos in the market, which is also the protection of consumers.
On the other hand, the new standard will lead the upgrade of a new round of water purification technology. The existing RO reverse osmosis filter is not the most perfect water treatment solution at present, and the problem of low wastewater ratio of 1:3 and frequent filter replacement needs to be solved. In fact, many companies have made in-depth explorations and achievements in this regard. For example, the membrane product HE-RO launched by Haier will not change the membrane for 6 years under the premise of ensuring the safety of the effluent water quality; the life of the MAX5.0 long-acting reverse osmosis filter element introduced by Smith is extended to 5 years, the water purification rate is 1.5 times higher; the intelligent water-saving and anti-fouling system used by Beverly Water Purifier allows the product to have a super high water production rate and can not be fouled.
At the same time, the continuous development of cutting-edge technologies such as artificial intelligence and Internet of Things has also provided new development directions and opportunities for the transformation and upgrading of water purification manufacturers. When the water purifier has artificial intelligence and other technologies, we can remotely monitor the water quality in the home through the mobile phone. The mobile APP will automatically generate the drinking water curve, intelligently remind the filter life and replacement, and grasp the water usage in the home in real time.
The water purifier just needed the era, the implementation of the new standard accelerated the arrival of the industry reshuffle period, raised the threshold of the water purification industry, and forced the water purification enterprise to upgrade the technology to improve the overall quality of the product to achieve higher water efficiency, thus developing More popular products for consumers.
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