Steve Howard, Chief Sustainability Officer at IKEA Group, said: "LED is a lighting revolution. With the number of household electricity bills continues to rise rapidly, global energy consumption continues to grow, a small LED light bulb The positive impact is unprecedented: it saves energy compared to traditional incandescent lamps, and brings many new possibilities for home decoration.Based on the strong belief that everyone should be able to lead a more sustainable home life. We will ensure that LED bulbs sold by IKEA are of lower prices in the market.â€
IKEA stated that, theoretically, the lifetime of an LED bulb can reach 20 years, and LED bulbs consume 85% less energy than incandescent bulbs. At present, the service life can reach this level. I am afraid that only LED bulbs produced by PHILIPS, but its price of 20-60 US dollars has made many consumers discourage.
Now, what kind of price position is given by IKEA to LED light bulbs is not clear, but it is also likely that many cheap consumers will not be able to accept LED lights sold to consumers at the best price. However, it is worth mentioning that IKEA announced in 2010 that the company plans to start selling its incandescent light bulbs in its North American retail stores from 2011 onwards, which also laid the foundation for the replacement of its LED lighting products.
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