Glasses that can browse the web, watches that can send and receive information, shoes with a GPS positioning system ... Scenes that used to only appear in science fiction movies have become within reach with the advent of wearable devices. This "star" of the "third cycle" of Internet development, which was praised by the "Queen of the Internet" Mary Mikel, is not only the device, but the focus of investors and entrepreneurs. Yes: The device is only the entrance to data collection, and combining data to provide personalized services is the king!
"Wrist" to monitor health
Needless to say about the popularity of wearable devices. Looking at wearable devices that are already on the market or will be on the market, you will find an interesting phenomenon: almost everyone has put their first step into the wearable device on their "wrists" And the health field as an entry point.
From Fitbit smart wristbands, Jaw boneU P smart bracelets to Nike + Fuelband, gobang bracelets, and grand shell watches, the Geark watch ... the bracelet is like a fiercely competitive battlefield.
Many people in the industry believe that the wrist is indeed the most suitable position. "The wrist is the most suitable part, and it will be more convenient for users to use." Shen Bo, the founder of Gudong.com, told Nandu reporter that when Gudong.com made a wearable device, the early product was similar to an M P3, which was clipped on the body and inside. Everyone felt inconvenient during the measurement and often forgot to bring it. How to do? The unanimous opinion of the team that Silai wants to go is that the bracelet worn on the hand, not only is not easy for users to forget to wear, but also does not disturb life at all, along this line of thought, the Gudong bracelet was finally formed. "Bracelets that incorporate technological elements are themselves fashionable sports accessories, and young people are willing to accept them."
Guo Hui, co-founder of Connaught Cloud, also agreed that some users have the habit of wearing watches and accessories. Adding a device here is easy for users to accept. In addition, the rich arteriovenous blood vessels upstream of the wrist, blood pressure, blood sugar, blood oxygen, heart rate, body temperature and other important human values ​​can be monitored.
In fact, there are many points excavated outside the wrist. Like drum-point T-shirts, social jeans, glove-type mobile phones, Google's "speaking shoes" that debuted this year, and the "Lord of the Rings" with shells, there are wearable products from head to toe, and even the invention of pets Wearable device on the body.
In terms of applications, wearable devices are currently mainly used in the health field.
According to Gu Xiaobin, CEO of Shanda Nutshell, “This is a point of public interest, and the risk of starting it is relatively small.†He said that the wearable device on the wrist can monitor the health of the individual in real time, including the nutshell just before the pre-sale The Geark watch also added the functions of using the watch for sleep, heartbeat, body temperature and blood pressure monitoring.
It is also a reason that companies testing water-wearable products in the health field have a successful precedent.
For example, FitbitO ne is an expensive pedometer, priced at $ 99, it not only caused a sports health boom among users, but a few months ago, it just got a $ 30 million venture capital. Last year, Pebble smart watches received up to ten million US dollars in financing in a short time through the public reward platform. The Jaw boneU P bracelet, which only landed in China in May this year, is also sought after. It is often out of stock on websites such as Jingdong and Taobao. This shows the feasibility of cutting wearable products into the health field.
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