Recently, Hong Kong Satellite TV and the future television have signed a strategic cooperation agreement, Hong Kong TV's high-quality program content will be fully on the future TV overseas Internet TV new media platform, which means that Hong Kong Satellite TV in the global distribution of the layout of the new media added to the strong CCTV The Wings also means that more than 2 million users of the TV world in the future can enjoy the original authentic products of Hong Kong. Hong Kong Satellite TV President Bo Wanfeng and Future TV Chief Marketing Officer Xie Yonghong signed a cooperation agreement on behalf of the two parties.
In the future, TV is the pioneer in promoting culture through the new media of Internet TV in China.
According to information released by the official, since the 2010 Internet TV license issued by the SARFT, TV has been actively exploring the development path of China's Internet TV business overseas. It has been 7 years since its establishment, covering Asia, Europe, and North America. , Australia, Africa and other regions have established cooperative relationships with more than 50 international brands such as ITalkBB, Hulu, Youtube, Amazon, Cari Forum Malaysia, Korean TV, Indonesia Telecom, and French Free, with more than 2 million overseas users, existing and cooperation. ROKU, a terminal product jointly operated by partners, also has its own branded terminals that are independently developed and operated.
At the signing ceremony, Hong Kong TV president Bo Wanfeng stated that “Hong Kong TV is particularly in need of international media such as the future of television to expand the scope of Hong Kong’s TV content and increase its overseas influence. We hope that The cooperation of TV in the future will be fruitful and prosperous as soon as possible. It is learned that this cooperation, the content of Hong Kong Satellite TV will be solely responsible for the future operation of television.
Xie Yonghong, Chief Marketing Officer of TV, highly praised the excellent production content of Hong Kong TV. He believes that the overseas Chinese market is more dispersed and the user’s payment habits are still to be cultivated. However, this is a must for all media including Hong Kong TV to go overseas. Although there are twists and turns on the road, the prospects are bright. At the meeting, Xie Yonghong also introduced the overseas strategy of TV in the future of 2018: In terms of content, the future television will focus on the integration of high-quality content with Chinese culture as the core; channels will fully integrate client promotion channels, content distribution channels, and content cooperation operations. Channels and other channels to focus on core strengths and integrate marketing. On the platform, in addition to the existing new media platforms, the future television will be built into an OTT platform covering the world, dedicated to providing quality for overseas Chinese and local people. Video service. Xie Yonghong also introduced the identity of the members of the future TV "Silk Television International Cooperation Community" and the director unit of the "Film and Television Culture Import and Export Cooperation". It is revealed that in the future, TV has already started to make arrangements for the "One Belt and One Road" and sow cultivation. It hopes that Can cooperate with more partners to explore new opportunities for innovation and development in TV media.
At the signing ceremony, the representatives of the two parties once again stated to the media that the cooperation between Hong Kong TV and future television has only just begun. Both parties still have a long way to go to promote Chinese culture.
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