Foreign brands such as Samsung and Sony believe that in the process of the TV industry gradually shifting to the quality era, this is a good opportunity for these brands targeting high-end markets. So Sony and Samsung have all taken aim at the Chinese market with "killer products." Sony even launched the "most expensive in history" high-end flagship 100-inch Z9D LCD TVs, priced at around 500,000, with the intention of passing high-end flagship products and recognizing themselves. strength.
According to industry sources, under the current consumer TV upgrade trend, not only foreign brands such as Samsung and Sony are opportunities, but also bring more market opportunities to domestic brands such as Hisense, Skyworth, and TCL. Through core display technologies such as ULED, laser, OLED, and quantum dot technology, they have continuously introduced high-end products and gradually won the recognition of the industry and consumers. In the territory of high-end color TV sets, Hisense and others are gradually on the same runway as Samsung and Sony.
The media said: Hisense TV is comparable to Sony's "Friendly Samsung" concern at yesterday's conference venue. A senior industry editor stated that Hisense's 75-inch Umbrella Series ULED Ultra HDTV really shines, allowing ULED and quantum dots. The technology is perfectly integrated, achieving a significant increase in key image quality indicators such as contrast, color gamut coverage, and peak brightness. The overall image quality surpasses that of OLEDs, and it is even comparable to Sony’s so-called “best-squeezing†LCD TV Z9D.
Thanks to the upgrade of the backlight technology, the MU9600U has a higher peak brightness and contrast ratio, and has obtained both the Dolby and HDR10 two international HDR standard certifications. The latest test results from the China Electronics Standardization Institute also verified the excellent picture quality of the Titan series. The peak brightness of the product reached 2200nit, and the dynamic contrast ratio was as high as 30 million: 1, broadening the range of light and dark scenes, and making the highlights clearer. Dark details are more abundant, and the display scene is restored to the maximum.
Hisense TV adopts a very narrow metal frame with a very narrow frame. The front frame is made of aluminum space, and the processing precision is 0.03mm. The rear shell is made of corrosion-engraving processing technology, and the bullet-proof plastic transparent base. Not only that, Hisense TV's front audio net cover is made of stainless steel, with over 55,000 sound holes, and built-in Waves sound processing technology.
In terms of smart applications, the artificial intelligence technology such as natural language understanding, image recognition, and intelligent sensing independently developed by Hisense Tianzhu series ULED TV can be used to interact with the TV in all scenes, including shopping and games.
At the end of this product launch conference, some media sources said that regardless of appearance, quality, or intelligent systems, etc., MU9600U is one of the best products this year, will be the star of high-end color TV products.
In addition to attracting praise from the media, it also attracted the attention of “friendsâ€. According to AWE media broke the news, after Hisense launched Umbrella Series ULED TV, the world's first TV brand Samsung even sent a number of "mysterious people" to visit the Hisense booth, a glimpse of MU9600U style. At the end of the conference, friends and merchants came to watch Samsung. They didn't know whether they were envious or worried about it. This may only be Samsung's best knowledge.
Hisense's high-end large-screen left-handed laser TV right-hand ULED TV General Manager Hu Jianyong said in an interview with the media that 2017 will be a crucial year for the color TV industry transformation and upgrading, and the market opportunities will be high-end large-screen TVs. In response to this market development trend, Hisense will promote the three dimensions of large screen, super picture quality and smart upgrade to further lead the high-end market.
In the range of 55 inches to 75 inches, Hisense will focus on the integration of ULED and quantum dot technology. At present, ULED has covered all major screen sizes of 50, 55, 65, and 75 inches. 55 inches has become the first consumer demand size segment, 65 inches will be the next outlet, and 75 inches will lead the future of large-screen consumption,
Since Hisense released the first ULED TV in 2014, Hisense has made great progress each year, continuously innovating and breaking through display technology, and obtained 210 patents in the field of ULED, achieving “high dynamic display†and “high color gamutâ€. , "High-definition", "high motion fluent" quality performance, especially the perfect fusion of Hisense ULED technology and quantum dot technology, so that the quality of performance beyond OLED, leading the TV into the era of ultra-definition.
Industry sources stated that in 2016 China's color TV brands have joined forces to surpass South Korea to become the first camp of the global color TV. Next, Chinese brands are likely to produce some world-class brands that can compete with Samsung, LG, Sony, etc. in the global market. High down.
The “Technology Establishment†of Hisense, which is the strength and technical emperor of China's color TV industry, has captured a favorable “body position†in the accumulation of key technologies and product advantages. Therefore, Hisense’s layout in the color TV market will be Very much looking forward to.
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