Hi-tech industry LED display industry barrier analysis

Various applications of LED are in the ascendant. Domestic LED has gradually formed hundreds of LED application products such as instructions, signals and displays, and backlight lighting. It is widely used in landscape decoration lighting, large-screen display, traffic signal lights, home appliances digital display and indicator lights, and car lights. , mobile phones, digital cameras, computers, LCD TV backlighting and other fields.

R & D and technical barriers

The LED display and lighting industry is a high-tech industry involving many disciplines such as optics, thermal sciences, materials science, electronics, computers, software, automation, mechanical engineering, and decorative arts. Technical barriers. At the same time, because LED products are more customized and personalized, they have higher technical requirements for production processes, quality control and stability. Problems in any part of production may affect the quality, life and performance of the product.

Capital Barriers

The LED display and lighting industry is a capital-intensive industry. Small enterprises with low automation cannot guarantee product quality and production capacity, and thus can only conduct simple price competition in the low-end market. In the current market environment, to participate in tenders to undertake large-scale projects, we must invest in advanced machinery and equipment to increase production capacity and technology. In addition, the common mode of production in the industry is the installation of production and engineering. The installation of the project leads to a long cycle of capital repatriation, low efficiency of asset turnover, and high requirements on the size of funds.

Market and Brand Barriers

Entering the LED display and lighting industry faces a series of market and brand barriers. First of all, major projects such as LED display screens are highly demanding on the qualifications, scale, and other capabilities of production companies. Manufacturers that already have brand awareness and have successful projects in large-scale projects are more likely to obtain orders. Without the success of large-scale projects and brand awareness of ordinary companies, it is difficult to participate in mainstream product market competition. Brand-type enterprises have strong technology, advanced equipment, rich project experience, perfect after-sales service system and good reputation. Their typical project model is persuasive and they eventually win customers.

Talent and experience barriers

The LED display and lighting industry involves the comprehensive application of multiple disciplines. Its manufacturing technology integrates semiconductor optoelectronic technology, electronic circuit technology, integrated circuit technology, information image processing technology, information transmission technology, computer network technology, and electronic product manufacturing technology. , installation engineering technology, optics, chemistry, electromechanics, materials, and other subjects of technical achievements, manufacturing process flow is complex, sophisticated, including a series of process flow and control technology, therefore, need to have a group of master of optics, semiconductors, electronics, materials, The chemical industry, automation control and other areas of professional knowledge and experienced personnel. LED products are used in many industries and fields. They also need to have a deep understanding of the individual needs of each application field in order to form a mature industry application solution system. In addition, talents with industry management and marketing experience are also indispensable. The technical team and management and marketing team must be cultivated, accumulated, and integrated for a long time to form an organic system. Therefore, talents and experience constitute the LED display and lighting industry. The important barriers.